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Real estate · Realtors, brokerages and developers · USA and Canada
Real estate digital marketing agency for brokers, teams and agents
Seller and buyer leads for your brokerage, with every housing ad planned inside the Fair Housing rules.
- Worked with brands since 2015
- More than 120 brands
- We travel to our clients every 3 to 4 months
In short
A brokerage needs three things online: seller leads, buyer leads and new agents. We plan for all three together, because the same pages and ads tend to serve each one, and we keep every housing ad within the targeting rules that apply to it.
Our work in India includes Ambuja Neotia, a real estate developer. That work was for their business in India and was delivered by our team there.
For a CRM built around your listings and buyers, see our custom CRM development page.
About our real estate work
PromotEdge International works as a digital marketing agency for real estate businesses in the USA, Canada and other markets: realtors, brokerages, property developers and property managers. We handle SEO, social media, paid ads and email for residential, commercial and rental property. Our delivery team is in India.
What we do for real estate businesses
Each plan uses only the work that fits your market.
Marketing
- Real estate SEOPages for each area, property type and service, so you show up when people search a neighbourhood with buy, sell or rent.
- Local SEOYour Business Profile and reviews, set up for the areas you really serve.
- Targeted and display adsSearch, social and display campaigns for listings, open houses and new developments. In the USA they follow the Fair Housing Act and Meta's and Google's housing ad limits.
- Social mediaProfiles and posts that show properties, areas and the people behind your firm.
- Email marketingNew listings and market updates sent to people who asked for them.
Designing
- Real estate websitesFast sites with property and area pages, and inquiry forms tested before launch.
Grouped by kind of work. Pick one, or ask us which to start with.
Brands we have worked with
- Fine Organics
- Weichai
- Novozymes
- Dozco
- SANY
- Prezent
- Honest AI
- SCENNE
- Sara International
- Vega MPS
- Desi Machine Pvt. Ltd.
Work delivered from India. Results are shared one to one, under NDA.
- Since 2015
- Round the clock, as per your location
- 4 pillars
- We travel to our clients every 3 to 4 months
Real estate businesses we suit
Realtors and agents
Individual agents and small teams who need local search, reviews and a steady flow of seller and buyer inquiries.
Brokers and brokerages
Brokerage marketing for firms with several agents: one brand voice, a page for each agent, and recruiting as well as listings.
Property developers
New projects that need interest before launch, with pages and ads for each development.
Commercial and rental property
Office, retail and rental managers who fill space through search and listings, not walk-ins.
Talk to us
Tell us what you need
We use these details only to reply to you.
Rather talk now?
How we work
- 01
Tell us the goal
A rough note through the form on what you sell and what needs to change.
- 02
We study your market
How people find you today, where inquiries get lost, then a call in your working day.
- 03
A written plan
The work, who does it and how it is measured. Nothing starts until you approve it.
- 04
The work starts
Our team in India does the work, with calls set in your working hours.
- 05
Reports and visits
Every number we report shows its source and date range, and we travel to our clients every 3 to 4 months.
Common challenges
What gets in the way, and what we do about it
Typical situations, not results from a named client.
Housing ads that break the rules
In the USA, housing ads fall under the Fair Housing Act, and Meta and Google restrict how housing ads can be targeted, for example by age, gender or ZIP code. We plan audiences and wording within those rules from the start. This is general information, not legal advice; check your own obligations with your lawyer.
Portals own the search results
Big listing portals rank for most broad property searches. We aim your pages at the area, property type and service searches where a local firm can win.
Leads that go cold
A buyer who waits a day for a reply often calls someone else. Chatbots, CRM follow-ups and clear reporting keep each inquiry moving.
Every agent saying something different
We set one voice for the firm, with agent pages and templates that keep it consistent.
Brokerage names in ads
Many states and provinces require the brokerage name in every ad, for example Ontario under TRESA (enforced by RECO) and British Columbia (BCFSA). We build the brokerage name into every template, so agents cannot leave it out. This is general information, not legal advice.
Texts and calls to leads
Texting and calling leads follows the TCPA in the USA and CASL in Canada, so we set up consent records and opt-outs in your CRM. This is general information, not legal advice.
How buyers decide
Real estate is personal. It involves trust, emotion and timing. Buyers compare areas, prices and agents online before they ever walk into a property, and sellers read reviews before they choose who lists their home.
So the work starts with research: buyer patterns, rivals and local interest in your areas. Then we plan the message, run campaigns for each property type, and adjust them based on what the reports show.
Our guides for brokers and agents: IDX websites for realtors, Facebook ads for real estate, AI for real estate agents and a real estate brokerage marketing plan.
Cost
What real estate marketing costs
There is no public price list, because the cost follows the job.
What affects the cost
- How many areas and property types you cover
- The channels you choose
- How much content and creative each month needs
- Whether you need a new website
How we price
Your ad spend is separate and goes directly to the platforms. You see the scope and the fee in writing before work starts.
Questions buyers ask us
It puts you in front of buyers, sellers and renters while they search: local search results, area pages, targeted ads and email to people who asked for updates. Each channel is measured on the inquiries it brings.
Yes. We plan residential, commercial and rental campaigns separately, because the buyers, searches and decision times are different.
In the USA, housing ads fall under the Fair Housing Act, and Meta and Google limit how housing ads can be targeted. We plan audiences and ad wording within those rules.
Through search, yes: area pages and local SEO reach people searching a place. Paid housing ads have limits on location targeting, so we plan them within the platform rules.
Yes, with event and listing campaigns, landing pages and email to people who asked for updates.
Yes. For brokerages we plan one brand voice, agent pages and templates, local search for each office, and campaigns for listings and for recruiting agents. Every template carries the brokerage name where the rules require it.
Brand and website, agent pages, local SEO, listing and open house campaigns, social media, email to past clients, and a CRM that routes every lead to an agent.
Paid campaigns bring traffic from the first day. Local SEO and area pages take longer, often a few months on competitive searches. The written plan says what to expect at each stage.
Shivanand Mishra, our Digital Marketing Lead, leads real estate marketing, and our website coding team, led by Avijit Bhattacherjee on front end and back end, handles website work. They use licensed tools and software, and we are available round the clock, 24x7, as per your location.
Tell us what is not working
A real person reads every message and replies.
Guides for this industry
- Guides
AI for real estate agents and brokers: follow-up, listings and chat, within the rules
Real estate is a follow-up business, and follow-up is what agents run out of time for. AI helps there, and in two other places: drafting listing content from facts, and answering website visitors at eleven at night. It does not replace the agent, and it does not suspend the rules: the TCPA and CASL on texts and calls, the Fair Housing Act and the REALTOR Code on what may be said and to whom, and the FTC's basic rule that every claim must be true and backed. This guide says what to automate, what to keep human, what it costs to run, and which rules bind each use, with the sources. It is written for agents, teams and broker-owners in the USA and Canada, and it is not legal advice.
- By industry
Facebook ads for real estate: the housing rules, the setups that work and how to judge the leads
Facebook ads for real estate are a regulated kind of advertising. In the USA and Canada, housing ads on Meta run under a special ad category that strips out much of the targeting other advertisers use, and the law and the REALTOR code add rules of their own. This guide sets out those rules with sources, the campaign setups that work inside them, and how to judge the leads. It sits under our main guide to real estate digital marketing.
- Start here
IDX websites for realtors: what IDX is, the rules that govern it, and how to choose one
Every agent website that shows other brokers' listings is doing so under a set of rules most agents have never read. IDX, Internet Data Exchange, is the policy that allows it in the USA; CREA's DDF is its Canadian counterpart. This guide explains, in plain words, what IDX and the MLS feed are, what the NAR policy and the CREA rules require of a site that displays listings, what to check in an IDX plugin or platform, what published prices look like, and how to choose. It names two vendors only because their prices are public, and ranks none. It is written for agents, teams and broker-owners in the USA and Canada.
- Guides
Property management marketing ideas: winning owners and filling units, within the rules
A property management company grows by doors, and doors come from owners, not tenants. Yet most property management marketing is tenant marketing: listings, showings, applications. This guide gives the ideas that bring owners, the ideas that fill units faster, and the rules both must follow, with sources: Google's own statement of how local ranking works, the review survey figures owners' decisions rest on, the Fair Housing Act, the housing ad restrictions on paid social, and the email and text consent laws of the USA and Canada. It is written for owners and marketing leads of property management companies in the USA and Canada.
- Templates and field notes
Real estate brokerage marketing plan: brand, recruiting, listings and leads on one page
Most real estate marketing advice is written for agents. A brokerage is a different business: it sells to agents it wants to recruit and keep, to sellers who choose a brand before they choose a person, and to buyers who arrive through listings, and it is responsible for what every one of its agents publishes. This guide gives a one-page plan with eight sections for the broker-owner or marketing lead, printed as a table to copy, with notes on each section, a worked example of a made-up brokerage, and the advertising rules from the REALTOR Code, the Fair Housing Act and the provincial rules that the plan has to respect. It is written for brokerages and teams in the USA and Canada.
- By industry
Real estate digital marketing: strategies for agents, brokers and developers
Real estate is crowded, and referrals alone rarely keep a pipeline full. Buyers and sellers search online first, compare areas and read reviews before they call. This guide covers local SEO, content, social media, paid ads, your website, email, video and AI tools for agents, brokers and developers in the USA.
All our services
Four kinds of work. One plan.
Strategy
- Brand strategyKnow what you stand for
- Marketing strategy consultingA plan before you spend
- Digital transformation consultingProcesses that run on software
- AI consultingWhere AI pays off for you
- CTO as a serviceTechnical leadership, part-time
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- India go-to-marketFor companies outside India
Technology
- AI automationHours back for your team
- AI agentsSoftware that does the task
- AI chatbotsAnswers day and night
- Outsource web developmentYour code, our team
- Hire developersEvery role, by the month or the hour
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- Staff augmentationExtra developers for your team
- Web app developmentSoftware your team uses daily
- Mobile app developmentApps for iPhone and Android
- CRM implementationOne record of every customer
- AnalyticsNumbers you can trust
- SaaS developmentYour product, built and run
- API integrationYour systems talking to each other
- MVP developmentA first version you can sell
- Software testingBugs found before your users do
- DevOpsReleases that ship without drama
- Software maintenanceUpdates, fixes and support
- Application modernizationOld systems made current
- Power BI consultingDashboards your team reads
- AI integrationAI inside the tools you use
- Custom CRM developmentA CRM built around your sales
Marketing
- SEO servicesGet found by buyers
- Local SEOCalls from nearby customers
- AI SEOShow up in AI answers
- Technical SEOA site search engines can read
- Content marketingArticles that bring in buyers
All marketingShow fewer
- Paid socialAds where your buyers scroll
- LinkedIn adsReach decision makers
- Email marketingEmails that bring buyers back
- Conversion rate optimizationMore inquiries from the same visits
- Ecommerce marketingMore orders for your store
- Influencer marketingCreators your buyers follow
- Lead generationQualified inquiries, not just clicks
- App store optimizationGet your app found and installed
- Social media optimizationSocial that supports sales
- Amazon adsProfit on Amazon, not just sales
- White label for agenciesDelivery behind your agency
Designing
- Website designSites that bring in leads
- WordPress websitesSites your team can edit
- Shopify developmentStores that sell across borders
- Ecommerce website designCustom stores beyond Shopify
- Brand identityLogo, colors and voice that match
All designingShow fewer
- UI and UX designScreens people find easy
- Landing page designOne page, one action
- Website maintenanceUpdates, fixes and backups
- Website redesignA new site without losing rankings
- Creative designCampaigns, motion and collateral
- White label web developmentBuilds under your agency's name