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PromotEdge International

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Social media · Profiles, posts and replies · B2B and consumer brands

Social media optimization and management services

PromotEdge International is an international strategy, technology, marketing and design company. We work as a social media optimization agency, running social media optimization and management for businesses in the USA, Canada and other markets, across Facebook, Instagram, LinkedIn and X. Our delivery team is in India, and every post goes out under your own brand, after your approval.

Tell us about your brand

Social that supports sales and hiring, with posts your buyers care about.

In short

We set up your profiles and run the posting and replies that follow. For most B2B companies, social supports sales and hiring more than it brings leads alone.

Social media services we offer

We pick the networks your buyers use, and leave the rest.

ServiceWhat you get
FacebookPage set-up, local and community reach, and posts that bring past customers back.
InstagramVisual planning, Reels and Stories built from your photos and short clips.
LinkedIn marketingCompany page and founder or leader posts, for B2B buyers and new hires.
X marketingShort updates and replies, for brands whose audience still follows this network.
Profile optimizationNames, bios, links and contact details that match your site, so your company is easy to find and verify.
Content calendarsA monthly plan you approve in one sitting, in place of a daily scramble for ideas.
Community managementReplies to comments and messages in your voice, with an agreed route for complaints.
Paid socialBoosts, paid promotion and campaigns behind the posts that already work.

Part of our digital marketing services work.

Brands we have worked with

  • Fine Organics
  • Weichai
  • Novozymes
  • Dozco
  • SANY
  • Prezent
  • Honest AI
  • SCENNE
  • Sara International
  • Vega MPS
  • Desi Machine Pvt. Ltd.

Work delivered from India. Results are shared one to one, under NDA.

See all clients

  • Since 2015
  • Round the clock, as per your location
  • 4 pillars
  • We travel to our clients every 3 to 4 months
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Call +91 98366 39955WhatsApp us

How we work

  1. 01

    Tell us the goal

    A rough note through the form on what you sell and what needs to change.

  2. 02

    We study your market

    How people find you today, where inquiries get lost, then a call in your working day.

  3. 03

    A written plan

    The work, who does it and how it is measured. Nothing starts until you approve it.

  4. 04

    The work starts

    Our team in India does the work, with calls set in your working hours.

  5. 05

    Reports and visits

    Every number we report shows its source and date range, and we travel to our clients every 3 to 4 months.

Industries we serve

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Common challenges

Why social media work falls flat, and what we do about it

These are typical situations, not results from a named client.

Posting without a goal

A daily post that nobody needs wastes time. We tie each content theme to a goal, and drop the ones that do nothing for it.

Reach keeps falling

Platforms limit how many followers see a post. We focus on the formats each network favors today, and use paid support for the posts that deserve it.

Customer content is reposted without asking

That photo belongs to the person who took it. We ask first and keep a record of the yes.

Reviews or testimonials cross a legal line

The FTC's rule on reviews and testimonials covers fake reviews and fake social proof. We keep your posts honest, and ask you to check any claim about results.

Comments go unanswered

A public complaint left alone looks worse than the complaint itself. We agree a reply time, and a route for anything that needs your team.

How we work

Our strategy for social media optimization

  1. 01

    Selecting the goal

    Leads, hiring, reputation or sales. Each one needs a different kind of post, so we choose first.

  2. 02

    Choosing the right platform

    We look at where your buyers and rivals are active, then commit to one or two networks.

  3. 03

    Establishing the KPIs

    We agree what counts, such as qualified messages or site visits, and leave vanity numbers out.

  4. 04

    Building the content

    We turn your photos, clips, customer stories and staff knowledge into a monthly calendar.

  5. 05

    Curating user-generated content

    With permission, your customers' own posts become some of your strongest proof.

  6. 06

    Reviewing and adjusting

    Each month we report what worked, and make more of it.

What social media optimization and management are

Social media optimization, or SMO, means setting up your profiles and content so that the right people find them, follow them and act on them. Social media management is the steady work that follows: planning, posting and replying. Most companies need both, and few need every network.

For most B2B companies, social supports sales and hiring more than it brings leads alone. For consumer brands, it can be a main source of attention. We will tell you which applies to you, and what to stop doing.

For a business in India, see PromotEdge's social media marketing page.

Cost

What social media management costs

There is no public price list, because the cost follows the job.

What affects the cost

  • The number of networks
  • How often you post
  • Whether we handle replies

How we price

You see it in writing before work starts.

Questions buyers ask us

  • SMO sets up your profiles and content so that they can be found and acted on. Management is the ongoing work of planning, posting and replying. Paid social is separate again, and we can add it when a post deserves more reach.

  • These services help optimize your social media strategies, and make your brand easier to find and easier to trust, as buyers often check your profiles before they contact you. Done well, it builds engagement and reach, and it can return its cost through leads, hiring or repeat customers. A stale profile sends the opposite message.

  • As often as you have something worth saying. For most companies that means a few times a week on one or two networks. We agree the number in your plan, and we would rather post less and post well.

  • Expect a few months before organic posts show a steady pattern. Paid campaigns give signals sooner. Reputation builds slowly, so we report early measures such as saves, shares and qualified messages.

  • We start with a short guide to your voice and visuals, drawn from your best existing work. You approve the calendar each month. After a few cycles, most of the checking can move to a quick look.

  • We measure against the goal in your plan: qualified messages, site visits, leads or sales from social, in your own analytics. Follower counts and likes are a sign of interest, and they do not go at the top of the report.

  • We suit companies that can give us real material to work with: customers, staff and projects. A one-person business may do better posting in its own voice, with a little help on the plan.

  • Our social team works under Shivanand Mishra, our Digital Marketing Lead, with licensed tools and software. We are available round the clock, 24x7, as per your location.

Tell us what is not working

A real person reads every message and replies.

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Guides on this topic

  • Guides

    B2B social media marketing: examples that work, and the patterns behind them

    Most B2B social media advice is a list of tactics with no evidence behind it. This guide works the other way round: it starts from documented examples, companies whose social results LinkedIn has published, draws out the six patterns they share, maps which platform does which B2B job, and ends with a plan a small marketing team can run. The examples are public companies described from LinkedIn's own case-study page; none is our client and none of it is our work. It is written for B2B marketers in the USA and Canada.

    2026-11-08
  • Guides

    Boutique hotel marketing: compete without a big brand

    A boutique hotel cannot outspend a chain on advertising or out-list an agency. It can offer something they cannot: a particular building, a particular street, a particular welcome. Boutique hotel marketing is the work of making that clear to the guests who want it, and making it easy for them to book with you directly. This guide covers the story, the place, reviews, social media, creators and direct booking. It sits under our main guide to hotel marketing strategy.

    2026-11-12
  • By industry

    Car dealership social media marketing: what to post, and the rules on it

    Every dealer in a market can post the manufacturer's launch video; only you can post the blue one that arrived this morning, the technician who found the problem the other shop missed, and the family picking up their first car. Car dealership social media marketing works when it shows the store, and it stays out of trouble when every payment in a caption carries its disclosure and every finance offer runs under the platform's rules. This guide gives the content that works, a weekly plan, the rules, the paid side and the measure. It sits under our main guide to digital marketing for car dealerships. It is general information, not legal advice.

    2026-11-08
  • Guides

    Credit union marketing ideas that follow the rules

    Credit unions have something banks and fintechs do not: members who own the institution, and a field of membership that ties it to a place, an employer or a community. The best credit union marketing builds on that. It also has to follow rules most marketers have never read: NCUA's part 740 on accurate advertising and the official advertising statement, and the Truth in Savings advertising rule in 12 CFR 707.8. This guide gives practical credit union marketing ideas, all online, and the rule points each must respect, from the rule texts. It is general information about marketing, not legal advice. It sits under our main guide to digital marketing for financial services.

    2026-11-12
  • By industry

    Hotel social media marketing: what to post, when, and within which rules

    Hotel social media marketing is often judged on the wrong thing. A hotel's posts almost never book a room directly; they decide which hotel a guest looks up when they are ready, and whether a past guest remembers you when the season comes round. This guide sets out the platforms, what to post through the booking calendar, how to film the real place on a phone, the permission and disclosure rules, and the numbers that show whether it is working. It sits under our main guide to hotel marketing strategy.

    2026-11-08
  • Guides

    Landscaping social media: what to post through the seasons

    Landscaping is visual and seasonal, which makes it well suited to social media and easy to do badly: a burst of posts in spring, then nothing until next year. Posts that follow the seasons keep the business in front of homeowners and property managers all year, and fill the calendar before the rush. This guide sets out what to post through the seasons, how crews can capture it without slowing down, and the FTC rules on customer and employee posts. It sits under our main guide to how to market a landscaping business.

    2026-11-12

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Four kinds of work. One plan.

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