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PromotEdge International

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Websites · Design, build and care · USA and Canada

Web design company for businesses in the USA and Canada

Every lead form is tested before launch, so no inquiry gets lost on its way to you.

  • Worked with brands since 2015
  • More than 120 brands
  • We travel to our clients every 3 to 4 months
Our facts page

In short

We design and build websites, online stores and web apps that bring in leads and sales. We plan who the site is for and what each page must do before anyone opens a design tool.

What we design and build

PromotEdge International is an international strategy, technology, marketing and design company. We design and build websites, online stores and web apps for businesses in the USA, Canada and other markets, and we build them to bring in leads and sales. Our delivery team is in India.

  • Since 2015the PromotEdge group has worked with brands
  • Round the clockavailable as per your location
  • 4pillars under one roof: strategy, technology, marketing and designing
  • Every 3 to 4 monthswe travel to our clients
All PromotEdge International facts
The PromotEdge team together in the office.
Part of the PromotEdge team, April 2026.

Brands we have worked with

  • Fine Organics
  • Weichai
  • Novozymes
  • Dozco
  • SANY
  • Prezent
  • Honest AI
  • SCENNE
  • Sara International
  • Vega MPS
  • Desi Machine Pvt. Ltd.

Work delivered from India. Results are shared one to one, under NDA.

See all clients

What makes a business website earn leads

A good business website is fast on a phone, clear about what you sell, easy for your own team to update, and tested so that no lead gets lost. You can measure the first of those. Google's Core Web Vitals set three targets: main content loaded within 2.5 seconds, a response to taps within 200 milliseconds, and a layout shift score of 0.1 or less.

Design matters, and it comes after the plan. We decide who the site is for and what each page must do before anyone opens a design tool.

Go deeper

What each kind of website work covers

Website design and UI/UX

Page plans, wireframes and interface design, tested on a phone before any code is written. See UI/UX design agency.

WordPress development

Company sites your own team can edit, without a pile of plugins.

Shopify development

Stores, themes and custom sections for brands that sell online.

Ecommerce websites

Product, category and checkout pages planned around how people buy.

Custom web apps and SaaS

Portals, dashboards and products built to your specification. See web application development company.

Landing pages

Single pages for campaigns, with forms and tracking tested before ads go live. See landing page design services.

Redesigns and site moves

A new site or platform with every old address mapped, so you keep the rankings you have. See website redesign agency.

Maintenance and support

Updates, backups, fixes and small changes after launch. See website maintenance services.

Platforms and tools we work with

WordPress and WooCommerce, Shopify, and custom builds, with Google Analytics 4, Google Tag Manager and Search Console set up before launch.

These are platforms we work in, named as technologies. We do not claim a partnership or certification with any of them.

Designing services

Every designing service we offer.

Why new websites disappoint, and how we avoid it

Start from the problem you have today.

ProblemWhat we do about it
It looks good and brings no leadsThe design won approval, but nobody planned what a buyer should do next. We write the page plan and the lead path first.
Search traffic drops after launchOld addresses were not redirected, or ranking pages were cut. We list every old address and give it a home before launch.
It is slow on a phoneHeavy images, sliders and too many plugins are the usual cause. We set a speed budget at the start and test on a mid-range phone.
Forms fail and nobody noticesA form that fails loses a lead without a sound. We run a test lead through each form to the inbox it should reach, and the page tells the visitor if a send fails.
Your team cannot edit itIf every change needs a developer, the site goes stale. We build editing around your staff and show them how it works.
Accessibility is left until a complaint arrivesUS guidance says businesses open to the public must make their websites accessible under the ADA. We test against WCAG 2.2 during the build. Ask your lawyer what applies to your business.

These are typical situations, not results from a named client.

How we work

How we design and build a website

  1. 01

    Goals and buyers

    We start with who the site is for, what they need to see and what counts as a win.

  2. 02

    Page plan and wireframes

    You approve the structure and the words on each page before the design stage, when changes are still cheap.

  3. 03

    Design

    Phone first, in your brand, with real content in place of filler text.

  4. 04

    Build on a test site

    You can follow the work on a private test address that search engines cannot index.

  5. 05

    Testing

    We check phones and browsers, send test leads through every form, and measure speed and accessibility.

  6. 06

    Launch and first weeks

    We put redirects in place, back up, go live, and watch search traffic and leads after the launch.

Not sure whether you need a redesign or a few fixes? Tell us what the site is not doing, and we will say which.

How your website works with search and ads

We build sites and market them, and that shapes the build, because SEO, tracking and lead forms are planned in from the start. See our digital marketing services for that side of the work.

If the website is for a business in India, see PromotEdge's website design and development page.

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How we work

  1. 01

    Tell us the goal

    A rough note through the form on what you sell and what needs to change.

  2. 02

    We study your market

    How people find you today, where inquiries get lost, then a call in your working day.

  3. 03

    A written plan

    The work, who does it and how it is measured. Nothing starts until you approve it.

  4. 04

    The work starts

    Our team in India does the work, with calls set in your working hours.

  5. 05

    Reports and visits

    Every number we report shows its source and date range, and we travel to our clients every 3 to 4 months.

Our beliefA website is not finished until a real test lead reaches your inbox.

Cost

What a website costs

There is no public price list, because a landing page and a store with thousands of products are very different jobs.

What affects the cost

  • The number of page templates
  • The amount of custom design
  • The integrations
  • How much content needs writing

How we price

You see the scope and the fee in writing before work starts.

Questions buyers ask us

  • Choose Shopify if selling products is the main job of the site. Choose WordPress for a company or content site that your team will update often. Choose custom when the site has to do something those platforms cannot, such as a customer portal. We will say which one fits, and a simpler answer is often the right one.

  • It depends most on the size of the site and how quickly you can review each stage. Content is the usual hold-up, so we plan who writes what at the start.

  • We can protect them, though nobody can promise a move has no effect. We record what ranks and earns links today, keep what works, redirect every old address and watch the numbers after launch. Google's advice is to involve SEO as early as you can in a redesign.

  • You should own the domain, the hosting account and the site. We set these up in your name, and paid themes and plugins go on your account. The finished website becomes yours on final payment.

  • Agencies should read white label web development, where your name stays on the work. If you have your own product and want a team to build it, read outsourcing web development.

  • Avijit Bhattacherjee leads our website coding team, front end and back end. Avijit Bhattacherjee leads the website coding team, front end and back end, and Raju Barui is a backend developer. They work with licensed tools and software.

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