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PromotEdge International

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Mining · Equipment, services and supply firms · USA, Canada, Australia

Mining marketing agency for mining equipment, services and supply firms

PromotEdge International works as a mining marketing agency for companies that supply mines: equipment makers, wear parts and consumables suppliers, and service firms selling in the USA, Canada, Australia and other mining markets. We build websites, B2B SEO, LinkedIn and technical content around how operators and procurement teams choose suppliers. Our delivery team is in India.

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Mine operators and procurement teams finding your equipment and services when they plan a project.

In short

Mining buyers judge suppliers on reliability, uptime and proof from other sites. They research equipment and suppliers online long before a tender or a site visit. We make your products, applications and service easy to find and easy to trust.

Mining-sector clients we have worked for include Tega Industries and AIA Engineering, for their business in India, and DOZCO in Australia. All of that work was delivered by our team in India.

For Desi Machine Pvt. Ltd. we designed and developed DesiMachines, a construction equipment research site with price ranges, comparisons, a machine finder, calculators and WhatsApp reminders, including sand mining machines. It serves buyers in India only.

What we do for mining suppliers

Most plans start with the website and application content, then add LinkedIn.

Marketing

  • B2B SEOPages for the equipment, parts and applications operators search for.
  • LinkedIn adsCampaigns aimed at maintenance, processing and procurement roles at mines.
  • Technical contentApplication notes and guides written with your engineers in the field.

Grouped by kind of work. Pick one, or ask us which to start with.

Brands we have worked with

  • Fine Organics
  • Weichai
  • Novozymes
  • Dozco
  • SANY
  • Prezent
  • Honest AI
  • SCENNE
  • Sara International
  • Vega MPS
  • Desi Machine Pvt. Ltd.

Work delivered from India. Results are shared one to one, under NDA.

See all clients

  • Since 2015
  • Round the clock, as per your location
  • 4 pillars
  • We travel to our clients every 3 to 4 months

Mining suppliers we suit

01

Mining equipment makers

Machines and systems for extraction, haulage and processing.

02

Wear parts and consumables

Liners, grinding media and parts sold on wear life and uptime.

03

Mining services firms

Contractors and specialists selling to operators and project teams.

04

Exporters to mining markets

Suppliers reaching operators in Canada, the USA and Australia.

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How we work

  1. 01

    Tell us the goal

    A rough note through the form on what you sell and what needs to change.

  2. 02

    We study your market

    How people find you today, where inquiries get lost, then a call in your working day.

  3. 03

    A written plan

    The work, who does it and how it is measured. Nothing starts until you approve it.

  4. 04

    The work starts

    Our team in India does the work, with calls set in your working hours.

  5. 05

    Reports and visits

    Every number we report shows its source and date range, and we travel to our clients every 3 to 4 months.

Common challenges

What gets in the way, and what we do about it

Typical situations, not results from a named client. None of this is legal advice.

Resource disclosure rules

Canada's NI 43-101, the US SEC's Regulation S-K subpart 1300 and Australia's JORC Code govern how listed miners disclose resources, including on websites. As a supplier, you should never restate a client's resource figures, and we never write them into your content.

Proof from the field

Operators trust results from sites like theirs. We describe applications and conditions in words, and leave figures to what your clients allow you to publish.

Several markets at once

Mining buyers sit in Canada, the USA, Australia and elsewhere. We plan pages and campaigns by market, without claiming offices where you have none.

Long tender cycles

Many purchases go through tenders and trials. Search and LinkedIn keep you visible between them.

How mining buyers choose a supplier

Maintenance, processing and procurement teams at mines look for equipment and parts by application, compare wear life and service support, and ask peers at other sites. Many purchases follow trials or tenders.

So the work starts with your applications, your strongest site stories and the markets you serve. We build pages and content for those, aim LinkedIn at the roles that buy, and measure inquiries by market. For equipment makers outside mining, see our engineering marketing agency page.

Cost

What mining marketing costs

There is no public price list, because the cost follows the job.

What affects the cost

  • How many products and applications
  • How many markets you sell in
  • Whether the website needs rebuilding first
  • The channels you choose

How we price

Any ad spend is separate and goes directly to the platforms. You see the scope and the fee in writing before work starts.

Questions buyers ask us

  • It helps companies that supply mines reach operators and procurement teams through websites, B2B SEO, LinkedIn, technical content and inquiry handling.

  • Yes. We plan pages and campaigns for the mining markets you sell in, including Canada and Australia, from our team in India, without claiming local offices.

  • Yes. We build product and application pages that work on a phone in the field, with clear routes to a quote or a technical contact.

  • No. Resource disclosure belongs to the listed miner under NI 43-101, Regulation S-K 1300 or the JORC Code. We describe your work, not their resources. This is general information, not legal advice.

  • Yes, in words, working from your engineers' notes and application data. Figures appear only where your clients allow you to publish them, and a miner's resource figures never appear in your content. Your technical team checks each page before it goes live.

  • Shivanand Mishra, our Digital Marketing Lead, leads mining marketing, with our website coding team, led by Avijit Bhattacherjee on front end and back end, on websites. Your technical team checks every product fact.

Tell us what is not working

A real person reads every message and replies.

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Guides for this industry

  • By industry

    Digital marketing for mining suppliers and services companies

    Mining equipment and services are bought by people who live with the consequences: a maintenance superintendent whose mill liners decide the next shutdown, a processing manager chasing recovery, a procurement team running a tender with a site that will not accept a second-rate supplier twice. Digital marketing for mining companies that supply those sites has to earn the trust of practical people in Perth, Brisbane, Sudbury and Vancouver as much as anywhere else. This guide sets out the rules that shape the words, then the plan, and links to a spoke on the digital work around mining shows. It is the main guide in our mining series and sits beside our mining industry page and our engineering industry page.

    2026-11-12
  • Guides

    Mining company branding for suppliers and services firms

    Mining buyers are cautious: a failed part or a late crew costs a site far more than the supplier's invoice. So a supplier's brand has to make site, maintenance and procurement teams trust it before they try it. Many mining supplier brands fail that test by looking like every other one: a hard hat, a haul truck, a sunset over a pit. This guide covers mining company branding for suppliers and services firms: positioning, naming, logo and color, imagery, and the claims a brand may and may not make. It is general information, not legal advice. It sits under our main guide to digital marketing for mining companies.

    2026-11-12
  • Guides

    Mining industry trade shows: the digital work before and after the stand

    Mining shows bring maintenance superintendents, processing managers, procurement teams and investors into one place for a few days, which is why suppliers spend heavily on them. Much of that spend is wasted after the show: badge scans that are never followed up, conversations that are never recorded, and a team too tired to call anyone for a week. This guide lists the main mining industry trade shows with their dates and places as their organizers publish them, then sets out the digital work before, during and after the stand that turns the show into trials and orders. We do no events and build no stands; we run the online campaign. It sits under our main guide to digital marketing for mining companies.

    2026-11-12

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Four kinds of work. One plan.

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