Keyword tools show zero searches
Niche B2B terms often look empty in a tool, and they still sell. We check Search Console, sales calls and site search, and we do not rely on volume alone.
Home / Digital marketing / SEO services / B2B SEO
B2B SEO · Careful buyers, long cycles · USA and Canada
B2B SEO agency for companies in the USA and Canada
PromotEdge International works as a B2B SEO agency for businesses in the USA, Canada and other markets. We help companies that sell to other companies reach the people who research, compare and sign off, then follow those searches through to sales conversations. Our delivery team is in India.
Pages that answer what your buyers ask while they compare suppliers.
In short
SEO for a small number of careful buyers, where several people weigh in over weeks or months. It suits a company whose sales team can tell us why deals are won.
SEO for B2B companies differs from consumer SEO: fewer searches, longer buying cycles and several people in each decision, so we judge it on qualified inquiries, not traffic.
B2B SEO services we offer
This work covers your site and your content, and it ends in your CRM.
| Service | What you get |
|---|---|
| Technical SEO for B2B platforms | Crawl, speed and structure work for sites with product catalogs, documentation and gated areas. |
| Strategic keyword research | We start from sales calls, so the plan also covers searches that tools report as zero. |
| B2B SEO content creation and optimization | Solution, comparison and use-case pages written with your experts, then improved as buyers respond. |
| On-page SEO and UX | Pages that answer each person in the buying group, with a clear next step for those who are ready. |
| Link building for authority and trust | Mentions in the trade press and associations your buyers read. |
| Analytics and conversion tracking | Form, call and demo tracking tied to your CRM, so you can follow a search to a deal. |
| AI search for B2B | Buyers now ask assistants for shortlists, so we work on the facts and sources those answers draw on. |
Part of our SEO services work.
Brands we have worked with
- Fine Organics
- Weichai
- Novozymes
- Dozco
- SANY
- Prezent
- Honest AI
- SCENNE
- Sara International
- Vega MPS
- Desi Machine Pvt. Ltd.
Work delivered from India. Results are shared one to one, under NDA.
- Since 2015
- Round the clock, as per your location
- 4 pillars
- We travel to our clients every 3 to 4 months
Talk to us
Tell us what you need
We use these details only to reply to you.
Rather talk now?
How we work
- 01
Tell us the goal
A rough note through the form on what you sell and what needs to change.
- 02
We study your market
How people find you today, where inquiries get lost, then a call in your working day.
- 03
A written plan
The work, who does it and how it is measured. Nothing starts until you approve it.
- 04
The work starts
Our team in India does the work, with calls set in your working hours.
- 05
Reports and visits
Every number we report shows its source and date range, and we travel to our clients every 3 to 4 months.
Industries we serve
- ConstructionMarketing for construction
- ManufacturersMarketing for manufacturers
- SaaS and techMarketing for saas and tech
- Real estateMarketing for real estate
- StartupsMarketing for startups
- Professional servicesMarketing for professional services
- HealthcareMarketing for healthcare
- Car dealershipsMarketing for car dealerships
- LandscapingMarketing for landscaping
- Engineering firmsMarketing for engineering firms
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- Hotels and tourismMarketing for hotels and tourism
- LogisticsMarketing for logistics
- EducationMarketing for education
- FinanceMarketing for finance
- ChemicalsMarketing for chemicals
- Life sciencesMarketing for life sciences
- MiningMarketing for mining
- Building productsMarketing for building products
Common challenges
Why B2B SEO stalls, and what we do about it
These are typical situations, not results from a named client.
Sales says the leads are junk
Blog traffic rarely turns into deals. We agree with sales what a qualified lead looks like, and move effort to the pages that bring those.
The best content sits behind a form
Search engines and AI assistants cannot read what they cannot reach. We keep gated assets for real buyers, and publish enough in the open to be found.
Content is written for your peers
Engineers write for engineers, while the person signing off wants risk and cost. Each stage of the buying group needs its own page.
Nobody can link search to revenue
A deal may close months after the first visit, by someone else at that company. We connect analytics to your CRM, and report what the data can really show.
How we work
Our B2B SEO process
- 01
Discovery and audit
We read your site and your analytics, then listen to sales calls or talk to your sales team.
- 02
Strategy and roadmap
You get a list of pages in order of closeness to a sale, and the fixes that come first.
- 03
Content planning and execution
Your experts give us their knowledge in short interviews, and we write it up for you to check.
- 04
Technical fixes and optimization
Our developers ship the fixes, or we write clear tickets for yours.
- 05
Measurement and reporting
Each month you see qualified leads and pipeline from search, then the rankings behind them.
What B2B SEO is
B2B SEO is SEO for a small number of careful buyers. Several people usually weigh in on each purchase, over weeks or months, and many of the searches that matter are too rare to show in keyword tools. One right visitor can be worth more than thousands of the wrong ones, so traffic is a poor measure of this work.
It suits a company with a clear buyer and a sales team that can tell us why deals are won. It suits you less if your buyers never search, as with a handful of known accounts, where direct outreach will do more.
Cost
What B2B SEO costs
There is no public price list, because the cost follows the job.
What affects the cost
- The size of your site
- How technical your subject is
- How much content each month needs
How we price
You see it in writing before work starts.
Questions buyers ask us
It is the work of getting a company's site found by other businesses that are researching what it sells. The searches are fewer and more specific than consumer searches, and the buyer is often a group of people.
Much of the research happens before a buyer ever speaks to you. If you are missing from those searches, you may never make the shortlist. Good pages also keep working after an ad budget stops, and they give your sales team something to send.
B2C SEO often aims at many people making quick choices. B2B aims at a few people making slow ones, so each page has to answer a harder question. The measure moves from sales on the site to qualified conversations and pipeline.
B2B sites often grow by accident, with old product pages, PDFs and several subdomains. If search engines cannot make sense of that, your best pages get lost. Fixing the structure is often the cheapest gain available.
Ask how they would learn your market, and whether they will speak to your sales team. Ask how they measure work when volume is low, and what their reports look like. Be wary of anyone who talks only about traffic.
Plan in months for rankings, and longer for revenue, because your sales cycle sits on top of the SEO timeline. Early signs are more impressions on buying searches, and leads your sales team rates well.
Every month, with a short written note on what changed and what comes next. Each number shows its source, date range and country. You can see the live data at any time, as it comes from your own accounts.
Shivanand Mishra, our Digital Marketing Lead, leads the work with licensed tools and software, and we travel to our clients every 3 to 4 months.
Tell us what is not working
A real person reads every message and replies.
Guides on this topic
- News and trends
B2B digital marketing trends in 2026: what to do about each
The B2B digital marketing trends that matter in 2026 are AI in search and in your own tools, account-based marketing, content that helps a buying group decide, video, SEO and paid search planned together, first-party data, and honest measurement of return. This guide explains each in plain terms and says what to do about it. Our B2B SEO team works on these for companies in the USA, Canada and other markets.
- Guides
How to build a B2B SEO campaign strategy that wins pipeline, in 8 steps
B2B SEO is different from consumer SEO in three ways: several people decide, the decision takes months, and the searches are specific. A B2B SEO campaign strategy that ignores those facts produces traffic and no pipeline. This guide gives the eight steps we use to plan and run a B2B SEO campaign, from the buying committee to the monthly report. PromotEdge International is a B2B SEO agency for companies in the USA, Canada and other markets.
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CDMO marketing strategy: getting shortlisted before the RFP
A contract development and manufacturing organization is chosen in a meeting the CDMO is not invited to: the sponsor's sourcing, CMC and quality people narrow a long list to three or four names, and only then send a request for proposal. CDMO marketing strategy is the work of being on that short list, with capability pages that answer the sponsor's questions exactly, content that shows your scientists' judgment, and regulatory wording that a quality auditor would sign. This guide sets out the rules that govern the words, then the plan, and links to four spokes on the RFP, content, search and the website. It is the main guide in our life sciences series and sits beside our life sciences industry page. It is general information, not legal or regulatory advice; your quality and regulatory teams decide what you may say.
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Mining equipment and services are bought by people who live with the consequences: a maintenance superintendent whose mill liners decide the next shutdown, a processing manager chasing recovery, a procurement team running a tender with a site that will not accept a second-rate supplier twice. Digital marketing for mining companies that supply those sites has to earn the trust of practical people in Perth, Brisbane, Sudbury and Vancouver as much as anywhere else. This guide sets out the rules that shape the words, then the plan, and links to a spoke on the digital work around mining shows. It is the main guide in our mining series and sits beside our mining industry page and our engineering industry page.
- By industry
Digital marketing for the steel industry: mills, processors and service centers
Steel is bought by specification. A buyer at a fabricator, an OEM or a construction contractor needs a grade to a standard, in a form and size, in a quantity, at a delivery point, by a date, with the right certificates, and chooses the supplier who can answer that fastest and most reliably. Digital marketing for the steel industry is the work of making those answers easy to find and the quote request easy to send. This guide covers the origin and carbon-claim rules, the product pages, the quote path, search, LinkedIn, distributors and measurement. It joins our manufacturing series under digital marketing for manufacturers and sits beside the metals section of our manufacturers page.
- By industry
How important is SEO in a SaaS business?
SaaS buyers research before they talk to anyone. They search for the problem, compare tools, check integrations and read alternatives. This guide explains where SEO helps, which pages to build, how to measure it and when to leave it alone.
All our services
Four kinds of work. One plan.
Strategy
- Brand strategyKnow what you stand for
- Marketing strategy consultingA plan before you spend
- Digital transformation consultingProcesses that run on software
- AI consultingWhere AI pays off for you
- CTO as a serviceTechnical leadership, part-time
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- India go-to-marketFor companies outside India
Technology
- AI automationHours back for your team
- AI agentsSoftware that does the task
- AI chatbotsAnswers day and night
- Outsource web developmentYour code, our team
- Hire developersEvery role, by the month or the hour
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- Staff augmentationExtra developers for your team
- Web app developmentSoftware your team uses daily
- Mobile app developmentApps for iPhone and Android
- CRM implementationOne record of every customer
- AnalyticsNumbers you can trust
- SaaS developmentYour product, built and run
- API integrationYour systems talking to each other
- MVP developmentA first version you can sell
- Software testingBugs found before your users do
- DevOpsReleases that ship without drama
- Software maintenanceUpdates, fixes and support
- Application modernizationOld systems made current
- Power BI consultingDashboards your team reads
- AI integrationAI inside the tools you use
- Custom CRM developmentA CRM built around your sales
Marketing
- SEO servicesGet found by buyers
- Local SEOCalls from nearby customers
- AI SEOShow up in AI answers
- Technical SEOA site search engines can read
- Content marketingArticles that bring in buyers
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- Paid socialAds where your buyers scroll
- LinkedIn adsReach decision makers
- Email marketingEmails that bring buyers back
- Conversion rate optimizationMore inquiries from the same visits
- Ecommerce marketingMore orders for your store
- Influencer marketingCreators your buyers follow
- Lead generationQualified inquiries, not just clicks
- App store optimizationGet your app found and installed
- Social media optimizationSocial that supports sales
- Amazon adsProfit on Amazon, not just sales
- White label for agenciesDelivery behind your agency
Designing
- Website designSites that bring in leads
- WordPress websitesSites your team can edit
- Shopify developmentStores that sell across borders
- Ecommerce website designCustom stores beyond Shopify
- Brand identityLogo, colors and voice that match
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- UI and UX designScreens people find easy
- Landing page designOne page, one action
- Website maintenanceUpdates, fixes and backups
- Website redesignA new site without losing rankings
- Creative designCampaigns, motion and collateral
- White label web developmentBuilds under your agency's name