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Work story · SEO · Export manufacturer
SEO for Sara International, a bag exporter
Sara International makes cotton, juco and jute bags in West Bengal and sells them to importers, wholesalers and brands abroad. They asked us to improve how their site ranks for the overseas buyers they ship to. The work was for their business in India and was delivered by our team there.
In short
An SEO programme for a manufacturer up against large directory sites, where the aim was clicks from overseas buyers, not more traffic in general.
Where the work was done: Delivered by our team in India, for Sara International's export business, run from India.
In short
An SEO programme for a manufacturer up against large directory sites, where the aim was clicks from overseas buyers, not more traffic in general.
What we did
Read the problem in Search Console
The site already appeared for a wide range of searches in many countries, but mostly on page two. Overseas searches sat furthest down. The problem was position, not reach.
Stopped fighting the directories
Big B2B directories own the generic bag searches. We aimed instead at searches by end use, such as promotional, retail, hospitality and grocery bags, where manufacturers can win.
Built out the application pages
The site's applications section was its least contested and least developed part. We filled it with specification and buyer detail that no directory listing carries.
Fixed the technical base
Crawl and index coverage, Core Web Vitals, canonicals, sitemaps and mobile rendering, so every commercial page could rank.
Moved authority to the pages that sell
Internal links from blog and process pages into product and application pages, plus structured data for the company and its products.
Measured by country
Progress was judged on clicks from the export markets the business serves, not on total impressions.
What changed
Pages that overseas buyers land on moved from page two into positions where they get clicked, and the site gained ground in the export markets the business already ships to, without chasing the generic searches the directories own.
We do not publish client figures. To see their range, visit Sara International.
Similar work
This kind of work is on our B2B SEO agency and digital marketing for manufacturers pages. More client work is on our clients page.
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