Shoppers leave at checkout
A surprise shipping cost or a forced sign-up can end a sale. We show costs early, offer guest checkout and test every step on a phone.
Home / Web design / Ecommerce websites
Ecommerce · WooCommerce and custom stores · USA and Canada
Ecommerce website design and development company
PromotEdge International is an international strategy, technology, marketing and design company. We design and build online stores for brands in the USA, Canada and other markets, on WooCommerce or custom code, with payments, shipping and tracking set up to suit how you sell. Our delivery team is in India.
A store that takes a shopper from search to paid order with less friction.
In short
We design and build online stores on WooCommerce or custom code, for brands that need more control than Shopify gives. Speed on a phone, clear product pages and a short checkout come first.
What we build into an ecommerce website
Each store needs a different mix, and the plan lists what is in and what is out.
| Feature | What it does |
|---|---|
| Content management system | Your staff can add products, change prices and publish offers without calling a developer. |
| Mobile responsiveness | Designed for the phone first, with thumb-friendly filters, carts and forms. |
| Multiple payment gateways | Cards, wallets and pay-later options through gateways such as Stripe and PayPal. |
| Shipping API integration | Live rates and tracking from your carriers, with rules for each country you ship to. |
| Wishlists | Saved items that bring shoppers back, and tell you what people want. |
| Easy checkout | Guest checkout, few fields and clear costs before the last step. |
| Ratings and reviews | Reviews on product pages, in a form search engines can read. |
| Search engine optimization | Clean addresses, Product structured data and fast category pages from the start. |
| Tracking and reports | Ecommerce analytics set up to follow the path from first visit to paid order. |
Part of our website design and development work.
Brands we have worked with
- Fine Organics
- Weichai
- Novozymes
- Dozco
- SANY
- Prezent
- Honest AI
- SCENNE
- Sara International
- Vega MPS
- Desi Machine Pvt. Ltd.
Work delivered from India. Results are shared one to one, under NDA.
- Since 2015
- Round the clock, as per your location
- 4 pillars
- We travel to our clients every 3 to 4 months
Talk to us
Tell us what you need
We use these details only to reply to you.
Rather talk now?
How we work
- 01
Tell us the goal
A rough note through the form on what you sell and what needs to change.
- 02
We study your market
How people find you today, where inquiries get lost, then a call in your working day.
- 03
A written plan
The work, who does it and how it is measured. Nothing starts until you approve it.
- 04
The work starts
Our team in India does the work, with calls set in your working hours.
- 05
Reports and visits
Every number we report shows its source and date range, and we travel to our clients every 3 to 4 months.
Industries we serve
- ConstructionMarketing for construction
- ManufacturersMarketing for manufacturers
- SaaS and techMarketing for saas and tech
- Real estateMarketing for real estate
- StartupsMarketing for startups
- Professional servicesMarketing for professional services
- HealthcareMarketing for healthcare
- Car dealershipsMarketing for car dealerships
- LandscapingMarketing for landscaping
- Engineering firmsMarketing for engineering firms
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- Hotels and tourismMarketing for hotels and tourism
- LogisticsMarketing for logistics
- EducationMarketing for education
- FinanceMarketing for finance
- ChemicalsMarketing for chemicals
- Life sciencesMarketing for life sciences
- MiningMarketing for mining
- Building productsMarketing for building products
Common challenges
Why online stores lose sales, and what we do about it
These are typical situations, not results from a named client.
Card data sits where it should not
We use hosted payment fields from your gateway, so card numbers do not touch your server. That also cuts your security burden.
Stock and orders do not match
A store that oversells loses trust. We connect the store to your inventory or ERP, and test what happens when two people buy the last item.
A rebuild loses search traffic
Old product and category addresses need a home on the new site. We map all of them and test the redirects before launch.
The store is hard to use with a screen reader
US guidance says businesses open to the public must make their websites accessible. We test against WCAG 2.2 during the build. Ask your lawyer what applies to your business.
Taxes and currencies are left to the end
Selling in both the USA and Canada raises questions on sales tax, GST or HST, duties and currency. We build what your accountant advises and test it with real orders.
How we work
Our approach to ecommerce website design
- 01
Discovery and analysis
We look at your products, your margins, how your orders are fulfilled and where shoppers drop off today.
- 02
Design and development
You approve the structure and designs before the build, which runs on a private test site.
- 03
Launch and deployment
We place test orders for each payment and shipping option, set up redirects, and launch at a quiet time.
- 04
Analytics and optimization
After launch, we watch where people leave the checkout, and fix the biggest leak first.
What an ecommerce website has to do
An ecommerce website has one job: to take a shopper from a search to a paid order with as little friction as possible. The look matters, but speed on a phone, clear product pages and a short checkout usually decide whether the sale happens.
If selling products is your main job and your needs are simple, Shopify may suit you better. This page is for stores that need more control over content, checkout or integrations.
For an online store for buyers in India, see PromotEdge's ecommerce website design page.
Cost
What an ecommerce website costs
There is no public price list, because the cost follows the job.
What affects the cost
- The number of page templates
- The custom features
- The integrations, such as payments, shipping and stock
- How much product and order data needs moving
How we price
You see the scope and the fee in writing before work starts.
Questions buyers ask us
Your store is open at all hours and can reach buyers far beyond your town, so it does the job of a whole sales team. Good design makes that work at scale, and the data it collects shows you what to stock and promote next.
It depends on the number of products, the custom features and the systems to connect. Product data is often the slowest part, so we plan who prepares it at the start.
Yes. We move products, customers and order history where the platforms allow it, and we redirect every old address. We test the new store with real orders before switching over.
We build on WooCommerce and on custom code, and on Shopify when that is the better fit.
Yes. Stores need regular updates, backups and security checks, and most need a monthly plan for small changes.
You should own the domain, the hosting, the payment accounts and all customer data. We set them up in your name, so you can move on from us whenever you choose. The finished store becomes yours on final payment.
Avijit Bhattacherjee, who leads our website coding team, front end and back end, leads ecommerce builds, with Raju Barui as backend developer. They use licensed tools and software, and we travel to our clients every 3 to 4 months. We are available round the clock, 24x7, as per your location.
Tell us what is not working
A real person reads every message and replies.
Guides on this topic
- Costs
How much does an ecommerce website cost? The parts of the price, with published ranges
An online store is a website, a product database, a payment system, a shipping and tax engine and a marketing channel in one, which is why "how much does an ecommerce website cost" has a wider range of honest answers than almost any other web question. This guide breaks the price into its four parts, compares hosted platforms with custom builds, gives the published agency ranges with their sources and dates, lists the yearly costs most quotes skip, and shows how to compare proposals. It is written for brands in the USA and Canada; PromotEdge International builds stores through its ecommerce website design service with a delivery team in India, and the figures here are the market's, not ours.
- Comparisons
WordPress vs Shopify: which is better for ecommerce?
The choice between Shopify and WordPress with WooCommerce shapes how you build the store, how you run it and what it costs over time. This guide compares them in seven areas and ends with a simple way to choose.
All our services
Four kinds of work. One plan.
Strategy
- Brand strategyKnow what you stand for
- Marketing strategy consultingA plan before you spend
- Digital transformation consultingProcesses that run on software
- AI consultingWhere AI pays off for you
- CTO as a serviceTechnical leadership, part-time
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- India go-to-marketFor companies outside India
Technology
- AI automationHours back for your team
- AI agentsSoftware that does the task
- AI chatbotsAnswers day and night
- Outsource web developmentYour code, our team
- Hire developersEvery role, by the month or the hour
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- Staff augmentationExtra developers for your team
- Web app developmentSoftware your team uses daily
- Mobile app developmentApps for iPhone and Android
- CRM implementationOne record of every customer
- AnalyticsNumbers you can trust
- SaaS developmentYour product, built and run
- API integrationYour systems talking to each other
- MVP developmentA first version you can sell
- Software testingBugs found before your users do
- DevOpsReleases that ship without drama
- Software maintenanceUpdates, fixes and support
- Application modernizationOld systems made current
- Power BI consultingDashboards your team reads
- AI integrationAI inside the tools you use
- Custom CRM developmentA CRM built around your sales
Marketing
- SEO servicesGet found by buyers
- Local SEOCalls from nearby customers
- AI SEOShow up in AI answers
- Technical SEOA site search engines can read
- Content marketingArticles that bring in buyers
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- Paid socialAds where your buyers scroll
- LinkedIn adsReach decision makers
- Email marketingEmails that bring buyers back
- Conversion rate optimizationMore inquiries from the same visits
- Ecommerce marketingMore orders for your store
- Influencer marketingCreators your buyers follow
- Lead generationQualified inquiries, not just clicks
- App store optimizationGet your app found and installed
- Social media optimizationSocial that supports sales
- Amazon adsProfit on Amazon, not just sales
- White label for agenciesDelivery behind your agency
Designing
- Website designSites that bring in leads
- WordPress websitesSites your team can edit
- Shopify developmentStores that sell across borders
- Ecommerce website designCustom stores beyond Shopify
- Brand identityLogo, colors and voice that match
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- UI and UX designScreens people find easy
- Landing page designOne page, one action
- Website maintenanceUpdates, fixes and backups
- Website redesignA new site without losing rankings
- Creative designCampaigns, motion and collateral
- White label web developmentBuilds under your agency's name