Return on ad spend without margins
A good-looking return can still lose money on low-margin products. We set targets by product margin.
Home / Digital marketing / Ecommerce marketing
Ecommerce marketing · Shopping ads, SEO, email and marketplaces · USA and Canada
Ecommerce marketing agency for online stores in the USA and Canada
PromotEdge International works as an ecommerce marketing agency for online stores in the USA, Canada and other markets. We run Google Shopping and search ads, paid social, ecommerce SEO, Amazon ads, email and conversion work as one plan, and judge it on revenue and return on ad spend. Our delivery team is in India.
More orders at a cost per sale your margins can carry.
In short
A store needs new buyers at a cost it can afford, and repeat buyers who cost almost nothing to bring back. We plan both together, starting from your margins, so every channel is judged on profit.
Ecommerce digital marketing services
Each store gets the mix that fits its products and margins.
| Service | What you get |
|---|---|
| Shopping and search ads | Google Shopping, Performance Max and search campaigns, run from a clean product feed. |
| Product feed management | Titles, attributes, images and prices in Merchant Center, kept accurate and approved. |
| Paid social | Meta, TikTok and Pinterest ads for product discovery and retargeting. |
| Ecommerce SEO | Category and product pages that rank, and technical fixes for large catalogues. |
| Amazon and marketplace ads | Sponsored ads and listings for brands that sell on marketplaces. |
| Email and SMS flows | Welcome, abandoned cart, post-purchase and win-back flows that run on their own. |
| Conversion work | Product page, cart and checkout improvements. |
| Reporting | Revenue, return on ad spend and new versus returning customers by channel. |
Part of our digital marketing agency work.
Brands we have worked with
- Fine Organics
- Weichai
- Novozymes
- Dozco
- SANY
- Prezent
- Honest AI
- SCENNE
- Sara International
- Vega MPS
- Desi Machine Pvt. Ltd.
Work delivered from India. Results are shared one to one, under NDA.
- Since 2015
- Round the clock, as per your location
- 4 pillars
- We travel to our clients every 3 to 4 months
Talk to us
Tell us what you need
We use these details only to reply to you.
Rather talk now?
How we work
- 01
Tell us the goal
A rough note through the form on what you sell and what needs to change.
- 02
We study your market
How people find you today, where inquiries get lost, then a call in your working day.
- 03
A written plan
The work, who does it and how it is measured. Nothing starts until you approve it.
- 04
The work starts
Our team in India does the work, with calls set in your working hours.
- 05
Reports and visits
Every number we report shows its source and date range, and we travel to our clients every 3 to 4 months.
Industries we serve
- ConstructionMarketing for construction
- ManufacturersMarketing for manufacturers
- SaaS and techMarketing for saas and tech
- Real estateMarketing for real estate
- StartupsMarketing for startups
- Professional servicesMarketing for professional services
- HealthcareMarketing for healthcare
- Car dealershipsMarketing for car dealerships
- LandscapingMarketing for landscaping
- Engineering firmsMarketing for engineering firms
Show allShow fewer
- Hotels and tourismMarketing for hotels and tourism
- LogisticsMarketing for logistics
- EducationMarketing for education
- FinanceMarketing for finance
- ChemicalsMarketing for chemicals
- Life sciencesMarketing for life sciences
- MiningMarketing for mining
- Building productsMarketing for building products
Common challenges
Why store marketing loses money, and what we do about it
Typical situations, not results from a named client.
A messy product feed
Disapproved or vague products never show in Shopping. We clean titles, attributes and images.
All budget on new buyers
Without email flows, every repeat order has to be bought again. We build the flows first.
Channels that compete
Ads, SEO and marketplaces run by different people bid against each other. One plan stops that.
How we work
How we run ecommerce marketing
- 01
Start from margins
What each product earns sets what a sale can cost in ads.
- 02
Fix tracking and the feed
Purchases tracked correctly, and a product feed the ad platforms accept.
- 03
Capture demand
Shopping, search and SEO reach people already looking for your products.
- 04
Bring buyers back
Email flows and retargeting turn first orders into repeat orders.
- 05
Scale what pays
Budget moves to the products and channels that meet the return target.
What an ecommerce marketing agency does
An ecommerce marketing agency brings traffic and sales to an online store across paid ads, search, marketplaces, email and on-site conversion, and measures each channel in revenue.
Much of it starts with the product feed. Google Shopping ads and free product listings both run from a feed in Google Merchant Center, so accurate titles, prices and images decide which searches your products appear in.
Each part has its own page: ecommerce SEO, Amazon ads, email marketing, CRO and ecommerce website design.
Cost
What ecommerce marketing costs
There is no public price list, because the cost follows the job.
What affects the cost
- How many channels you run
- Catalogue size and feed work
- How much creative each month needs
- Whether email and CRO are included
How we price
Your ad spend is separate and goes directly to the platforms. You see the scope and the fee in writing before work starts.
Questions buyers ask us
It plans and runs the channels that bring sales to an online store: Shopping and search ads, paid social, SEO, marketplaces, email and conversion work, measured in revenue.
Yes. We run Google Shopping, Performance Max and search campaigns for stores, with product feed management, and set return targets by product margin.
Yes, including Shopify stores. Our Shopify developers can make the site changes the marketing needs.
Usually Shopping ads and the email flows. Shopping reaches people searching for your products, and email brings first-time buyers back at almost no cost.
On revenue, return on ad spend and profit by product, plus the share of orders from returning customers, using the numbers in your store platform.
Shivanand Mishra, our Digital Marketing Lead, leads ecommerce marketing, with our creative and development teams. They use licensed tools and software, and we are available round the clock, 24x7, as per your location.
Tell us what is not working
A real person reads every message and replies.
Guides on this topic
- Guides
Ecommerce marketing strategy: a plan for the next 12 months
Online sales keep growing: the US Census Bureau puts e-commerce at 17.1% of US retail sales in the second quarter of 2026, and Statistics Canada puts it at 7.6% of Canadian retail in August 2026. That growth brings more stores competing for the same buyers. A strategy turns a list of channel ideas into a 12-month plan with numbers behind it. This guide sets out the parts of an ecommerce marketing strategy and a quarter-by-quarter calendar. It is part of our guide to digital marketing for ecommerce brands.
All our services
Four kinds of work. One plan.
Strategy
- Brand strategyKnow what you stand for
- Marketing strategy consultingA plan before you spend
- Digital transformation consultingProcesses that run on software
- AI consultingWhere AI pays off for you
- CTO as a serviceTechnical leadership, part-time
All strategyShow fewer
- India go-to-marketFor companies outside India
Technology
- AI automationHours back for your team
- AI agentsSoftware that does the task
- AI chatbotsAnswers day and night
- Outsource web developmentYour code, our team
- Hire developersEvery role, by the month or the hour
All technologyShow fewer
- Staff augmentationExtra developers for your team
- Web app developmentSoftware your team uses daily
- Mobile app developmentApps for iPhone and Android
- CRM implementationOne record of every customer
- AnalyticsNumbers you can trust
- SaaS developmentYour product, built and run
- API integrationYour systems talking to each other
- MVP developmentA first version you can sell
- Software testingBugs found before your users do
- DevOpsReleases that ship without drama
- Software maintenanceUpdates, fixes and support
- Application modernizationOld systems made current
- Power BI consultingDashboards your team reads
- AI integrationAI inside the tools you use
- Custom CRM developmentA CRM built around your sales
Marketing
- SEO servicesGet found by buyers
- Local SEOCalls from nearby customers
- AI SEOShow up in AI answers
- Technical SEOA site search engines can read
- Content marketingArticles that bring in buyers
All marketingShow fewer
- Paid socialAds where your buyers scroll
- LinkedIn adsReach decision makers
- Email marketingEmails that bring buyers back
- Conversion rate optimizationMore inquiries from the same visits
- Ecommerce marketingMore orders for your store
- Influencer marketingCreators your buyers follow
- Lead generationQualified inquiries, not just clicks
- App store optimizationGet your app found and installed
- Social media optimizationSocial that supports sales
- Amazon adsProfit on Amazon, not just sales
- White label for agenciesDelivery behind your agency
Designing
- Website designSites that bring in leads
- WordPress websitesSites your team can edit
- Shopify developmentStores that sell across borders
- Ecommerce website designCustom stores beyond Shopify
- Brand identityLogo, colors and voice that match
All designingShow fewer
- UI and UX designScreens people find easy
- Landing page designOne page, one action
- Website maintenanceUpdates, fixes and backups
- Website redesignA new site without losing rankings
- Creative designCampaigns, motion and collateral
- White label web developmentBuilds under your agency's name