Chosen by follower count
Big numbers can hide a poor fit or fake followers. We look at engagement quality and audience match.
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Influencer marketing · Creators, campaigns and tracking · USA and Canada
Influencer marketing agency for brands in the USA and Canada
PromotEdge International works as an influencer marketing agency for brands in the USA, Canada and other markets. We find creators whose audience matches your buyers, plan campaigns around a clear goal, brief the content and track what each partnership brings. Our delivery team is in India.
Your brand recommended by creators your buyers already trust, with every post disclosed properly.
In short
People listen to creators they follow. We pick creators for how well they fit your brand and how their audience responds, not for follower counts, and we make sure every paid post is clearly labelled.
Influencer marketing services
From one product launch to an always-on creator programme.
| Service | What you get |
|---|---|
| Campaign strategy | The goal (awareness, education or sales), the audience, the platforms and how success is measured. |
| Creator research | Macro and micro creators checked for audience fit, engagement quality and brand safety. |
| Outreach and contracts | Briefs, terms, usage rights and disclosure written into each agreement. |
| Content briefs | Key messages and must-haves, with room for the creator's own voice. |
| Disclosure checks | Every post checked for a clear paid-partnership label before and after it goes live. |
| Paid amplification | The best creator content run as ads, with the creator's permission. |
| Tracking and reporting | Reach, engagement, clicks, codes and sales by creator, so you know which partnerships to repeat. |
Part of our digital marketing agency work.
Brands we have worked with
- Fine Organics
- Weichai
- Novozymes
- Dozco
- SANY
- Prezent
- Honest AI
- SCENNE
- Sara International
- Vega MPS
- Desi Machine Pvt. Ltd.
Work delivered from India. Results are shared one to one, under NDA.
- Since 2015
- Round the clock, as per your location
- 4 pillars
- We travel to our clients every 3 to 4 months
Talk to us
Tell us what you need
We use these details only to reply to you.
Rather talk now?
How we work
- 01
Tell us the goal
A rough note through the form on what you sell and what needs to change.
- 02
We study your market
How people find you today, where inquiries get lost, then a call in your working day.
- 03
A written plan
The work, who does it and how it is measured. Nothing starts until you approve it.
- 04
The work starts
Our team in India does the work, with calls set in your working hours.
- 05
Reports and visits
Every number we report shows its source and date range, and we travel to our clients every 3 to 4 months.
Industries we serve
- ConstructionMarketing for construction
- ManufacturersMarketing for manufacturers
- SaaS and techMarketing for saas and tech
- Real estateMarketing for real estate
- StartupsMarketing for startups
- Professional servicesMarketing for professional services
- HealthcareMarketing for healthcare
- Car dealershipsMarketing for car dealerships
- LandscapingMarketing for landscaping
- Engineering firmsMarketing for engineering firms
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- Hotels and tourismMarketing for hotels and tourism
- LogisticsMarketing for logistics
- EducationMarketing for education
- FinanceMarketing for finance
- ChemicalsMarketing for chemicals
- Life sciencesMarketing for life sciences
- MiningMarketing for mining
- Building productsMarketing for building products
Common challenges
Why influencer campaigns disappoint, and what we do about it
Typical situations, not results from a named client.
Scripted posts
Content that sounds like an ad gets scrolled past. We brief the message and let the creator tell it.
Missing disclosure
An unlabelled paid post puts the brand at risk as well as the creator. We check every one.
No way to measure
Without links, codes or tracking, nobody knows what worked. We set tracking up before the first post.
How we work
How we run influencer campaigns
- 01
Set the goal
Awareness, education or sales, so we know which creators, content and numbers matter.
- 02
Find the right creators
We look at how each creator connects with their audience and whether your product fits their content naturally.
- 03
Brief and agree terms
Messages, deadlines, usage rights and disclosure, in writing.
- 04
Review and publish
We check drafts for accuracy and labelling, and leave the voice to the creator.
- 05
Track and learn
We measure what each creator brought, and use it to plan the next round.
What an influencer marketing agency does
An influencer marketing agency connects brands with creators who can recommend them to the right audience, and runs the campaign from plan to report. Done well, it builds trust, reaches communities that ignore ads, and gives you content you can reuse.
The rules are clear. In the USA, the FTC's Endorsement Guides require creators to disclose any paid or other material connection to a brand, and the FTC's rule on reviews and testimonials bans buying or selling fake followers and other fake social media indicators. In Canada, the Competition Bureau and Ad Standards both publish disclosure guidance for influencers.
Influencer content works best alongside your own channels. See our social media optimization services and paid social agency pages.
Cost
What influencer marketing costs
There is no public price list, because the cost follows the job.
What affects the cost
- How many creators and posts
- The size of each creator's audience
- Usage rights for the content
- Whether paid amplification is included
How we price
Creator fees are set with each creator and shown to you before you approve them. You see our scope and fee in writing before work starts.
Questions buyers ask us
People trust recommendations from creators they follow more than ads. The right creator puts your brand in front of an audience that already shares your buyers' interests.
By audience fit, engagement quality, content style and brand safety, not follower count alone. A smaller creator with an engaged, relevant audience often beats a larger one.
Creator fees vary with audience size, platform, content type and usage rights. We agree fees with each creator and show them to you before you approve anyone.
Through a clear brief with key messages and must-haves, and a draft review for accuracy and disclosure. We leave the delivery to the creator, because that is what their audience trusts.
Strategy, creator research, outreach and contracts, briefs, disclosure checks, paid amplification and reporting.
Shivanand Mishra, our Digital Marketing Lead, leads influencer campaigns, with our creative team on briefs. We are available round the clock, 24x7, as per your location.
Tell us what is not working
A real person reads every message and replies.
All our services
Four kinds of work. One plan.
Strategy
- Brand strategyKnow what you stand for
- Marketing strategy consultingA plan before you spend
- Digital transformation consultingProcesses that run on software
- AI consultingWhere AI pays off for you
- CTO as a serviceTechnical leadership, part-time
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- India go-to-marketFor companies outside India
Technology
- AI automationHours back for your team
- AI agentsSoftware that does the task
- AI chatbotsAnswers day and night
- Outsource web developmentYour code, our team
- Hire developersEvery role, by the month or the hour
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- Staff augmentationExtra developers for your team
- Web app developmentSoftware your team uses daily
- Mobile app developmentApps for iPhone and Android
- CRM implementationOne record of every customer
- AnalyticsNumbers you can trust
- SaaS developmentYour product, built and run
- API integrationYour systems talking to each other
- MVP developmentA first version you can sell
- Software testingBugs found before your users do
- DevOpsReleases that ship without drama
- Software maintenanceUpdates, fixes and support
- Application modernizationOld systems made current
- Power BI consultingDashboards your team reads
- AI integrationAI inside the tools you use
- Custom CRM developmentA CRM built around your sales
Marketing
- SEO servicesGet found by buyers
- Local SEOCalls from nearby customers
- AI SEOShow up in AI answers
- Technical SEOA site search engines can read
- Content marketingArticles that bring in buyers
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- Paid socialAds where your buyers scroll
- LinkedIn adsReach decision makers
- Email marketingEmails that bring buyers back
- Conversion rate optimizationMore inquiries from the same visits
- Ecommerce marketingMore orders for your store
- Influencer marketingCreators your buyers follow
- Lead generationQualified inquiries, not just clicks
- App store optimizationGet your app found and installed
- Social media optimizationSocial that supports sales
- Amazon adsProfit on Amazon, not just sales
- White label for agenciesDelivery behind your agency
Designing
- Website designSites that bring in leads
- WordPress websitesSites your team can edit
- Shopify developmentStores that sell across borders
- Ecommerce website designCustom stores beyond Shopify
- Brand identityLogo, colors and voice that match
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- UI and UX designScreens people find easy
- Landing page designOne page, one action
- Website maintenanceUpdates, fixes and backups
- Website redesignA new site without losing rankings
- Creative designCampaigns, motion and collateral
- White label web developmentBuilds under your agency's name