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Outsource development · Sites, apps and portals · You keep the code
Outsource web development for your site or product
PromotEdge International is an international strategy, technology, marketing and design company. We build and maintain websites, online stores and web apps for businesses in the USA, Canada and other markets that would rather not hire a full development team. Our delivery team is in India, and your own brand stays in front: the code sits in your repository, the accounts stay in your name and nothing carries our credit.
Your site or app built and looked after, with the product decisions kept on your side.
In short
An outside team builds or looks after your site or app, while you keep the product decisions. It works when someone on your side can answer questions each week.
Web development work you can outsource
We can take a whole build or one part of it, working alongside your own developers if you have them.
01
WordPress websites
Company sites and content-heavy sites that your marketing staff can update themselves.
UI/UX design
Wireframes and interface design before any code is written, so changes stay cheap.
Maintenance and support
Updates, bug fixes, backups and small changes on a site that is already live.
Speed, tracking and lead forms
Fixes to slow pages, broken analytics and forms that lose leads.
Brands we have worked with
- Fine Organics
- Weichai
- Novozymes
- Dozco
- SANY
- Prezent
- Honest AI
- SCENNE
- Sara International
- Vega MPS
- Desi Machine Pvt. Ltd.
Work delivered from India. Results are shared one to one, under NDA.
- Since 2015
- Round the clock, as per your location
- 4 pillars
- We travel to our clients every 3 to 4 months
Talk to us
Tell us what you need
We use these details only to reply to you.
Rather talk now?
How we work
- 01
Tell us the goal
A rough note through the form on what you sell and what needs to change.
- 02
We study your market
How people find you today, where inquiries get lost, then a call in your working day.
- 03
A written plan
The work, who does it and how it is measured. Nothing starts until you approve it.
- 04
The work starts
Our team in India does the work, with calls set in your working hours.
- 05
Reports and visits
Every number we report shows its source and date range, and we travel to our clients every 3 to 4 months.
Industries we serve
- ConstructionMarketing for construction
- ManufacturersMarketing for manufacturers
- SaaS and techMarketing for saas and tech
- Real estateMarketing for real estate
- StartupsMarketing for startups
- Professional servicesMarketing for professional services
- HealthcareMarketing for healthcare
- Car dealershipsMarketing for car dealerships
- LandscapingMarketing for landscaping
- Engineering firmsMarketing for engineering firms
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- Hotels and tourismMarketing for hotels and tourism
- LogisticsMarketing for logistics
- EducationMarketing for education
- FinanceMarketing for finance
- ChemicalsMarketing for chemicals
- Life sciencesMarketing for life sciences
- MiningMarketing for mining
- Building productsMarketing for building products
Common challenges
Why outsourced web development fails, and how we avoid it
The team goes quiet halfway through
It often starts when a problem turns up that nobody wants to report. We keep a fixed weekly demo, so bad news arrives in the week it happens.
Deadlines slip a little every week
A two-day slip is easy to hide in a long plan. Short weekly goals show it early, while the date can still be saved or changed with your agreement.
The code works, but only its author can change it
A second developer reviews code before it is merged, and the project notes stay in the repository. That way one person's leave cannot stop your project.
The scope grows after sign-off
New ideas are welcome, but they go on a change list with their effect on time and cost, and you decide what gets in.
The new site launches and leads fall
Lost redirects and broken forms cause most of this. Because we also do SEO and tracking, those checks sit inside the launch list.
How we work
How an outsourced web project runs
- 01
You send a brief
A rough note is fine. Tell us what the site or app must do, who uses it and when you need it.
- 02
We write the scope
It lists the pages or features, the technology, what is left out and the timeline, for you to approve in writing.
- 03
Set-up in your accounts
The repository, the test site and the task board are created in your name before any code is written.
- 04
Weekly builds
Each week ends with something you can click on and a short note on what comes next.
- 05
Testing and launch
We test on phones and desktops, run real test leads through the forms, and check redirects so search traffic survives the move.
- 06
Support after launch
You choose whether we stay on for updates and fixes, or hand everything to your own team.
How your code, data and deadlines stay safe
Buyers who have been burned tell the same stories: a team that went quiet, and code they could not get back.
Your repository, your accounts
Code goes into your GitHub or GitLab from the first day. Hosting, domains and app accounts stay in your name, and we work through user access you can remove.
Ownership in writing
In the USA, a transfer of copyright has to be in writing and signed, so the contract needs to say the code is yours.
Working software every week
You see progress on a test site each week. A status email can look fine for months, and a demo cannot.
Real data stays off test sites
Test sites use made-up records. Anyone who needs access to live customer data gets it for that task only.
No lock-in
We write down how the project runs, so another developer could pick it up. If you leave, all of it stays with you.
Fixed scope, a monthly team or paying by the hour
| Model | Fits when | Watch out for |
|---|---|---|
| Fixed scope | You can describe the whole job before it starts | Every change becomes a new quote |
| Monthly team | Work keeps coming and priorities shift | Paying for time when the backlog runs thin |
| By the hour | You have small fixes or occasional support | Costs drifting without a monthly cap |
What outsourcing web development means
Outsourcing web development means paying an outside team to build or look after your site or app, while you keep the product decisions.
It works when you can write down what you want and give someone on your side an hour or two a week for questions and reviews. It goes badly when nobody on your side can answer those questions, wherever the team sits.
Cost
What outsourced development costs
There is no public price list, because the cost follows the job.
What affects the cost
- The number of pages or features
- The systems it must connect to
- The design work needed
- How soon you need it
How we price
You see the scope and the fee in writing before work starts.
Questions buyers ask us
The time difference is the first one. India is 9.5 to 13.5 hours ahead of most of the USA and Canada, so a question can lose a day if nobody plans for it. Thin specifications and weak handover cause more trouble than distance does. We set calls in your working hours, use the overlap for decisions, and write things down so work can carry on while you sleep.
Speak to the people who would write your code, not only the sales contact. Ask to read some of their code, and ask who else reviews it. Then pay for a small first task with a clear finish line. You will learn more from how they ask questions than from their portfolio.
You should, and the contract should say so in plain words. In the USA, a transfer of copyright needs a signed writing, so don't rely on an email or on having paid the invoice. Also check third-party themes, plugins and libraries, which come with their own licenses. Our contract says the finished site or app is yours on final payment.
Yes, after a code review. We look at how it was built, what is undocumented and what is out of date, then tell you whether to keep it, repair it or rebuild parts of it. If you have lost access to the code or hosting, sort that out first, as we cannot work around a past supplier.
Yes. We work in your repository and follow your review process and your task board. Tell us your coding rules at the start, and your developers can review everything we write.
Avijit Bhattacherjee leads our website coding team, front end and back end. Avijit Bhattacherjee leads the website coding team, front end and back end, and Raju Barui is a backend developer. The team works with licensed tools and software. We are available round the clock, 24x7, as per your location.
Tell us what is not working
A real person reads every message and replies.
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- API integrationYour systems talking to each other
- MVP developmentA first version you can sell
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