Emails land in spam
Missing authentication or old, unengaged contacts hurt delivery. We fix the set-up and clean the list.
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Email marketing · Flows, campaigns and automation · USA and Canada
Email marketing agency for ecommerce and B2B brands
PromotEdge International works as an email marketing agency for online stores and B2B companies in the USA, Canada and other markets. We set up automated flows, plan and send campaigns, grow your list with consent, and keep your emails out of spam folders. Our delivery team is in India.
Emails that reach the inbox and bring people back to buy or book.
In short
Email reaches people who already asked to hear from you, so a sale from email usually costs less than one bought with ads. We set up the flows that run on their own, send campaigns that are worth opening, and look after deliverability so the emails arrive.
Email marketing management services
The automated flows first, then regular campaigns on top.
| Service | What you get |
|---|---|
| Automated flows | Welcome, abandoned cart, browse, post-purchase, win-back and lead nurture emails that send on their own. |
| Campaigns | Newsletters, launches and offers, planned on a calendar and written for your audience. |
| Segmentation | Lists split by behaviour, purchase and stage, so each person gets emails that fit. |
| List growth | Sign-up forms and offers that grow your list with clear consent. |
| Deliverability | SPF, DKIM and DMARC set up, list hygiene and sending habits that keep you out of spam. |
| Design and copy | Templates in your brand that read well on a phone. |
| Marketing automation | Lead scoring, routing and follow-ups linked to your CRM for B2B sales teams. |
| Reporting | Revenue or leads by flow and campaign, as well as opens and clicks. |
Part of our digital marketing agency work.
Brands we have worked with
- Fine Organics
- Weichai
- Novozymes
- Dozco
- SANY
- Prezent
- Honest AI
- SCENNE
- Sara International
- Vega MPS
- Desi Machine Pvt. Ltd.
Work delivered from India. Results are shared one to one, under NDA.
- Since 2015
- Round the clock, as per your location
- 4 pillars
- We travel to our clients every 3 to 4 months
Talk to us
Tell us what you need
We use these details only to reply to you.
Rather talk now?
How we work
- 01
Tell us the goal
A rough note through the form on what you sell and what needs to change.
- 02
We study your market
How people find you today, where inquiries get lost, then a call in your working day.
- 03
A written plan
The work, who does it and how it is measured. Nothing starts until you approve it.
- 04
The work starts
Our team in India does the work, with calls set in your working hours.
- 05
Reports and visits
Every number we report shows its source and date range, and we travel to our clients every 3 to 4 months.
Industries we serve
- ConstructionMarketing for construction
- ManufacturersMarketing for manufacturers
- SaaS and techMarketing for saas and tech
- Real estateMarketing for real estate
- StartupsMarketing for startups
- Professional servicesMarketing for professional services
- HealthcareMarketing for healthcare
- Car dealershipsMarketing for car dealerships
- LandscapingMarketing for landscaping
- Engineering firmsMarketing for engineering firms
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- Hotels and tourismMarketing for hotels and tourism
- LogisticsMarketing for logistics
- EducationMarketing for education
- FinanceMarketing for finance
- ChemicalsMarketing for chemicals
- Life sciencesMarketing for life sciences
- MiningMarketing for mining
- Building productsMarketing for building products
Common challenges
Why email underperforms, and what we do about it
Typical situations, not results from a named client.
Only one-off newsletters
Without automated flows, you miss the moments people are most ready to buy. We build those first.
Everyone gets the same email
A first-time visitor and a repeat buyer need different messages. Segments fix that.
Unclear consent
Bought lists and unclear sign-ups break the rules in Canada and harm delivery everywhere. We grow lists with clear consent.
How we work
How we run email marketing
- 01
Audit
Your list, consent records, flows, deliverability and results so far.
- 02
Fix the foundations
Authentication, unsubscribe links and list hygiene before anything else.
- 03
Build the flows
The automated emails that earn the most, starting with welcome and cart or lead nurture.
- 04
Plan campaigns
A calendar of sends tied to your launches, seasons and sales goals.
- 05
Test and report
Subject lines, offers and timing tested, with revenue or leads reported by email.
What an email marketing agency does
An email marketing agency plans, builds and sends the emails that turn subscribers into customers: automated flows, campaigns and the list and deliverability work behind them.
The rules differ by country. In the USA, the CAN-SPAM Act requires a working opt-out honoured within 10 business days, a valid postal address and honest subject lines. In Canada, CASL requires consent before you send a commercial email, and you must be able to prove it. Since February 2024, Gmail and Yahoo also ask bulk senders to authenticate their mail, offer one-click unsubscribe and keep spam complaints low. This is general information, not legal advice; check your own obligations with your lawyer.
For the systems behind B2B email, see our CRM implementation services page, and for online stores, our ecommerce marketing agency page.
Cost
What email marketing costs
There is no public price list, because the cost follows the job.
What affects the cost
- How many flows need building
- How many campaigns a month
- List size and segmentation
- Whether design and copy are included
How we price
Your email platform's fees are separate and paid by you. You see the scope and the fee in writing before work starts.
Questions buyers ask us
It sets up automated email flows, plans and sends campaigns, grows your list with consent, manages deliverability and reports on the revenue or leads email brings.
Yes. For B2B companies we set up lead nurture, scoring and routing linked to your CRM, so leads get the right follow-up at the right time.
Flows, campaigns, segmentation, list growth, deliverability, design and copy, and reporting. You can hand over all of it or only the parts you need.
Usually the one you already have. If you are choosing one, we suggest options that fit your store or CRM, and the account stays in your name.
Yes. We set up opt-outs, postal addresses and consent records, and we do not send to bought lists. You remain the sender, so you approve the lists we use.
Shivanand Mishra, our Digital Marketing Lead, leads email marketing, with our designers and writers on the emails. They use licensed tools and software, and we are available round the clock, 24x7, as per your location.
Tell us what is not working
A real person reads every message and replies.
Guides on this topic
- Guides
Abandoned cart emails: timing, examples and subject lines
Most shoppers who add something to a cart leave without buying: Baymard Institute's running average of 50 studies puts cart abandonment at 70.22%. Some were only browsing, but many stopped over shipping costs, delivery times or trust, which an email can answer. This guide covers when to send abandoned cart emails, what to put in each, example emails and subject lines written for this page, the public benchmarks, and the email rules in the USA and Canada. It is part of our guide to digital marketing for ecommerce brands.
- Guides
Automotive email marketing: service, sales and retention
A dealership's customer list is worth more than any purchased audience: people who already bought or serviced a car with you, whose vehicles you know. Email to that list books service bays and brings buyers back when they are ready to change cars, at little cost. Done badly, it becomes weekly blasts that train customers to ignore you. This guide sets out automotive email marketing for service, sales and retention, with the consent and finance-ad rules that apply. It is general information, not legal advice. It sits under our main guide to digital marketing for car dealerships.
- Guides
B2B email marketing: sequences, newsletters and benchmarks
B2B buyers rarely buy on the first visit. They download a guide, sit through a demo, go quiet for two months, then come back when the budget opens. Email is what keeps the conversation going in between, if it is planned for that job. This guide covers the four kinds of B2B email, how to build a nurture sequence, how to run a newsletter people read, the benchmarks worth knowing and the rules that apply. It is part of our guide to email marketing strategy.
- Guides
Ecommerce email marketing: the flows that sell, and the rules they must follow
Ecommerce email marketing is the one channel a store owns outright: no auction, no algorithm, no fee per click. Most of its value sits in seven automated flows that answer what a shopper is doing at that moment, and most stores have built one or two of them. This guide sets out all seven, what each must say, the campaign calendar that sits around them, how to measure them on orders, and the US and Canadian rules they must follow. It sits under our main guide to digital marketing for ecommerce brands.
- Guides
Email deliverability: getting to the inbox
An email that lands in spam might as well not have been sent, and the sender usually cannot tell: the platform reports it as delivered. Since 2024 the largest mailbox providers have set written rules for bulk senders, and mail that breaks them goes to junk or is refused. This guide explains what decides deliverability, sets out the Gmail, Yahoo and Outlook requirements from their own pages, and gives a checklist for setup, list hygiene and monitoring. It is part of our guide to email marketing strategy.
- Guides
Email marketing best practices for B2B and ecommerce: consent, deliverability, content and measurement
Email is the channel most companies already own and most run badly: lists of unclear origin, no authentication, one newsletter a month to everyone, and open rates as the measure. This guide sets out the practices that fix each, in four groups: the consent rules under the United States' CAN-SPAM Act and Canada's anti-spam law, read from the FTC's compliance guide and the text of the Act; the deliverability requirements Gmail now enforces; the list, content and flow practices that produce replies and orders; and what to measure. It is written for marketing leads at B2B companies and online stores in the USA and Canada. It explains the rules; it is not legal advice.
All our services
Four kinds of work. One plan.
Strategy
- Brand strategyKnow what you stand for
- Marketing strategy consultingA plan before you spend
- Digital transformation consultingProcesses that run on software
- AI consultingWhere AI pays off for you
- CTO as a serviceTechnical leadership, part-time
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- India go-to-marketFor companies outside India
Technology
- AI automationHours back for your team
- AI agentsSoftware that does the task
- AI chatbotsAnswers day and night
- Outsource web developmentYour code, our team
- Hire developersEvery role, by the month or the hour
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- Staff augmentationExtra developers for your team
- Web app developmentSoftware your team uses daily
- Mobile app developmentApps for iPhone and Android
- CRM implementationOne record of every customer
- AnalyticsNumbers you can trust
- SaaS developmentYour product, built and run
- API integrationYour systems talking to each other
- MVP developmentA first version you can sell
- Software testingBugs found before your users do
- DevOpsReleases that ship without drama
- Software maintenanceUpdates, fixes and support
- Application modernizationOld systems made current
- Power BI consultingDashboards your team reads
- AI integrationAI inside the tools you use
- Custom CRM developmentA CRM built around your sales
Marketing
- SEO servicesGet found by buyers
- Local SEOCalls from nearby customers
- AI SEOShow up in AI answers
- Technical SEOA site search engines can read
- Content marketingArticles that bring in buyers
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- Paid socialAds where your buyers scroll
- LinkedIn adsReach decision makers
- Email marketingEmails that bring buyers back
- Conversion rate optimizationMore inquiries from the same visits
- Ecommerce marketingMore orders for your store
- Influencer marketingCreators your buyers follow
- Lead generationQualified inquiries, not just clicks
- App store optimizationGet your app found and installed
- Social media optimizationSocial that supports sales
- Amazon adsProfit on Amazon, not just sales
- White label for agenciesDelivery behind your agency
Designing
- Website designSites that bring in leads
- WordPress websitesSites your team can edit
- Shopify developmentStores that sell across borders
- Ecommerce website designCustom stores beyond Shopify
- Brand identityLogo, colors and voice that match
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- UI and UX designScreens people find easy
- Landing page designOne page, one action
- Website maintenanceUpdates, fixes and backups
- Website redesignA new site without losing rankings
- Creative designCampaigns, motion and collateral
- White label web developmentBuilds under your agency's name