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Strategy · Brand, marketing and planning · Delivered remotely
Digital strategy agency for companies in the USA and Canada
A plan your team can quote, made before money goes into channels and design.
- Worked with brands since 2015
- More than 120 brands
- We travel to our clients every 3 to 4 months
In short
We work out your position, your buyers and the order your marketing should run in, then write it down on one page your team can use.
A plan before you spend
PromotEdge International works as a digital strategy agency for businesses in the USA, Canada and other markets, for companies that need a plan before they spend. We help businesses in the USA, Canada and other markets decide who they serve, what to say and which channels to run first. Our delivery team is in India, and we run this work remotely, through video workshops, online research and shared documents.
- Since 2015the PromotEdge group has worked with brands
- Round the clockavailable as per your location
- 4pillars under one roof: strategy, technology, marketing and designing
- Every 3 to 4 monthswe travel to our clients
Brands we have worked with
- Fine Organics
- Weichai
- Novozymes
- Dozco
- SANY
- Prezent
- Honest AI
- SCENNE
- Sara International
- Vega MPS
- Desi Machine Pvt. Ltd.
Work delivered from India. Results are shared one to one, under NDA.
What digital strategy consulting covers
Brand strategy is the set of decisions behind everything a company says: who it serves, why they should choose it over the alternatives, and what it will not be. A marketing plan turns those decisions into channels, messages and an order to run them in.
Most companies do not need every channel. They need the right two or three, started in the right order, with tracking that shows which ones paid for themselves. That order usually starts with people who are already looking for what you sell.
What each kind of strategy work covers
Brand strategy and positioning
The one clear reason a chosen group of buyers should pick you, written so that your whole team can use it.
Brand architecture
How your company, products and sub-brands relate, so buyers are never confused and new launches have a home.
Marketing strategy and channel planning
Which channels and messages carry the brand to market, and in what order, with how each one will be measured. See marketing strategy consulting.
Target groups and journey mapping
Who buys, who influences them, and what each person needs to see on the way to a decision.
Media evaluation
A review of where your budget goes today, and whether those channels reach your target group.
Research
Customer interviews and surveys done online, plus desk research on your category and rivals.
Strategy services
Every strategy service we offer.
Start from the problem you have today
Find the row that sounds like you.
| Problem | What we do about it |
|---|---|
| Your marketing says different things in different places | We agree one position, and write messages your whole team can use. |
| Budget is spread across too many channels | We pick the two or three that fit your buyers, and set the order they run in. |
| Leaders do not agree on who you serve | We speak to each leader first, so the workshop settles the real question. |
| You are entering the USA or Canada | We test the message with local buyers online before you commit, and check names and claims for the market. |
| A new logo is standing in for a plan | We work out the position first, then design from it. |
These are typical situations, not results from a named client.
How a strategy project runs
- 01
Agree the purpose
Why this work is happening, who decides, and what will change once it is done.
- 02
Research
We talk to your customers, your staff and your sales team, and read what the market says about you.
- 03
Map the category and the buyers
We chart what your rivals all claim, and define who you are for, and who you are not for.
- 04
Choose the position
We bring a few possible positions to a workshop, and you choose one with your leaders.
- 05
Plan the channels
We set which channels run first, what each must achieve, and how it will be measured.
- 06
Hand over a plan you can use
One page your team can quote, with the detail behind it and templates for the things your team makes each week.
Not sure whether to fix the message or the channels first? Tell us what is not working, and we will say where we would start.
How the plan carries into the work
The position becomes a visual identity and a website through our web design work, and the channel plan becomes campaigns through our digital marketing services. One team keeps the plan and the work in step.
For companies outside India that want customers there, our India go-to-market work starts with research and a written plan.
Tell us what you need
We use these details only to reply to you.
Rather talk now?
How we work
- 01
Tell us the goal
A rough note through the form on what you sell and what needs to change.
- 02
We study your market
How people find you today, where inquiries get lost, then a call in your working day.
- 03
A written plan
The work, who does it and how it is measured. Nothing starts until you approve it.
- 04
The work starts
Our team in India does the work, with calls set in your working hours.
- 05
Reports and visits
Every number we report shows its source and date range, and we travel to our clients every 3 to 4 months.
Industries we serve
- ConstructionMarketing for construction
- ManufacturersMarketing for manufacturers
- SaaS and techMarketing for saas and tech
- Real estateMarketing for real estate
- StartupsMarketing for startups
- Professional servicesMarketing for professional services
- HealthcareMarketing for healthcare
- Car dealershipsMarketing for car dealerships
- LandscapingMarketing for landscaping
- Engineering firmsMarketing for engineering firms
Show allShow fewer
- Hotels and tourismMarketing for hotels and tourism
- LogisticsMarketing for logistics
- EducationMarketing for education
- FinanceMarketing for finance
- ChemicalsMarketing for chemicals
- Life sciencesMarketing for life sciences
- MiningMarketing for mining
- Building productsMarketing for building products
Our beliefChoosing who you are not for is part of the plan.
What strategy work costs
There is no public price list, because the cost follows the job.
What affects the cost
- How much research you need
- How many brands or products are involved
- Whether identity work is included
- How many channels and markets the plan covers
How we price
You see the scope and the fee in writing before work starts.
Other kinds of work
Questions buyers ask us
Brand positioning and architecture, research with your customers and market, buyer and journey mapping, a review of where your budget goes, and a marketing plan that sets which channels run first. You can take the whole program, or just the piece you are missing.
Positioning matters at any size, though a small company can do it in a few sessions. Brand architecture only matters once you have several products or brands. We scale the work to what you need.
Start where buyers are already looking. For most B2B and service companies that means search, through SEO and Google Ads. For a store with products people find by browsing, paid social and marketplaces may come first.
Yes. Interviews, workshops and reviews all run well on video, and we set calls in your working hours. We travel to our clients every 3 to 4 months, and we are available round the clock, 24x7, as per your location.
Sayantan Guha, our Chief Creative Director, leads brand work, and Shivanand Mishra, our Digital Marketing Lead, leads marketing plans. They use licensed tools and software.
Tell us what is not working
A real person reads every message and replies.