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Education · Schools, universities and edtech · USA and Canada
Education marketing agency for schools, universities and edtech
PromotEdge International works as an education marketing agency for schools, colleges, universities, training providers and edtech companies in the USA, Canada and other markets. We plan content, paid social, websites and apps around how students and parents choose, with student privacy rules built in. Our delivery team is in India.
More of the right students and families finding you, and enquiries followed up before they go cold.
In short
Students and families compare programmes for months, across search, social and school websites. We help you show up with clear answers at each step, and turn interest into applications or sign-ups.
Education clients we have worked for in India include SAI International School, B. P Poddar Institute of Management & Technology, iLEAD and Narayana. That work was for their business in India and was delivered by our team there.
For your learning app's store listing, see our app store optimization services page.
What we do for education
Each plan fits your intake calendar and your audience.
Marketing
- Content marketingProgramme guides, career outcomes in words and answers to the questions applicants ask.
- Paid socialCampaigns for open days, intakes and deadlines on the platforms students use.
- Social mediaProfiles that show campus life, teaching and student voices, with consent.
Designing
- Websites and UI/UXProgramme finders, application paths and accessible pages that work on a phone.
Grouped by kind of work. Pick one, or ask us which to start with.
Brands we have worked with
- Fine Organics
- Weichai
- Novozymes
- Dozco
- SANY
- Prezent
- Honest AI
- SCENNE
- Sara International
- Vega MPS
- Desi Machine Pvt. Ltd.
Work delivered from India. Results are shared one to one, under NDA.
- Since 2015
- Round the clock, as per your location
- 4 pillars
- We travel to our clients every 3 to 4 months
Education businesses we suit
Colleges and universities
Programme pages, enrolment campaigns and content for long decision cycles.
Private and independent schools
Parents comparing schools, where trust, open days and reviews decide.
Training and certification providers
Courses for working adults, where search and LinkedIn bring learners.
Edtech companies
Products sold to schools, teachers or learners, with trials and demos to fill.
Talk to us
Tell us what you need
We use these details only to reply to you.
Rather talk now?
How we work
- 01
Tell us the goal
A rough note through the form on what you sell and what needs to change.
- 02
We study your market
How people find you today, where inquiries get lost, then a call in your working day.
- 03
A written plan
The work, who does it and how it is measured. Nothing starts until you approve it.
- 04
The work starts
Our team in India does the work, with calls set in your working hours.
- 05
Reports and visits
Every number we report shows its source and date range, and we travel to our clients every 3 to 4 months.
Common challenges
What gets in the way, and what we do about it
Typical situations, not results from a named client. None of this is legal advice.
Student records and privacy
In the USA, FERPA protects student education records at schools that receive federal education funds. We keep student records out of marketing tools unless your school confirms the use is allowed.
Children online
COPPA requires verifiable parental consent before a website or app collects personal information from children under 13. Campaigns and apps for younger learners speak to parents, and collect data only as the rule allows.
Texts and emails to applicants
Texts follow the TCPA in the USA and CASL in Canada, and commercial email follows CAN-SPAM and CASL. We record consent and honour opt-outs.
Long, seasonal decisions
Applicants decide over months around intake dates. We plan content and campaigns to the calendar, not as one burst.
Every school says the same thing
'Excellence' and 'community' blur together. We find what is specific about your programmes and lead with it.
How students and families choose
Most applicants start with a search for a programme, a career or a school type, then compare a shortlist on outcomes, cost, location and reputation. Parents read reviews and visit websites closely, often on a phone.
So the work starts with your programmes, your intake calendar and the questions applicants ask. We build pages, content and campaigns for those, measure enquiries and applications by source, and keep student data inside the rules.
Cost
What education marketing costs
There is no public price list, because the cost follows the job.
What affects the cost
- How many programmes or products
- The channels and intakes you plan for
- Whether the website or app needs work first
- How much content each month
How we price
Your ad spend is separate and goes directly to the platforms. You see the scope and the fee in writing before work starts.
Questions buyers ask us
It helps schools, universities, training providers and edtech companies reach students and families through content, paid social, websites, apps and enquiry follow-up.
Yes. For colleges and universities we plan programme pages, content and campaigns around intake calendars and long decision cycles.
Yes. Edtech companies need trials and demos from schools, teachers or learners, so we combine content, paid campaigns and product pages.
We keep student records out of marketing tools unless your school confirms the use is allowed under FERPA, and follow COPPA for children under 13. This is general information, not legal advice.
Yes, with campaigns and content for the countries you recruit from. We do not make immigration or visa claims; those stay with your admissions team.
Shivanand Mishra, our Digital Marketing Lead, leads education marketing. We are available round the clock, 24x7, as per your location.
Tell us what is not working
A real person reads every message and replies.
Guides for this industry
- By industry
Edtech marketing strategy: selling to schools, parents and learners
Edtech marketing strategy starts with a question other software companies rarely face: who is the buyer, the user and the person whose data is at stake, and are they the same person? A district buys a platform that teachers use and students' data flows through; a parent buys an app a child uses; an adult learner buys a course for themselves. This guide sets out the three funnels, the proof each buyer needs, the privacy rules that bind each, and how to choose where to start. It belongs to our education series, whose main guide is higher education digital marketing.
- By industry
Higher education digital marketing: a plan for enrollment, from first search to first day
Higher education digital marketing has one job that the rest of marketing does not: it has to fill specific seats in specific programs by specific dates, for students who take months to decide and whose data is protected by law. This guide sets out a plan built around that funnel, from the first search to the first day, and links to four guides that go deeper on recruitment, edtech, search for schools and social media. It is the main guide in our education series and sits beside our education industry page.
- By industry
SEO for schools: how families find you, and the pages that bring them to an open house
SEO for schools is the work of being found by the parent who is choosing a school: on the map when they search for schools nearby, in the results when they search for a kind of school or a program, and in the answers when they ask about admissions, cost and dates. This guide sets out the searches, the pages that match each, the review and privacy rules that apply, and the numbers to watch. It belongs to our education series, whose main guide is higher education digital marketing.
- By industry
Social media marketing for schools and universities: what to post, where, and within which rules
Social media marketing for schools and universities is unlike any other sector's, because the people in the pictures are students, many of them children, and the law and the families' trust decide what may be shown before any marketing question is asked. This guide sets out the platforms, what to post for prospective families and students, the consent and FERPA rules for photos and videos, and the numbers to watch. It belongs to our education series, whose main guide is higher education digital marketing.
- By industry
Student recruitment marketing: the funnel from inquiry to enrollment
Student recruitment marketing is the part of higher education marketing that happens after the click: an inquiry arrives, and months of replies, reminders, events and application help decide whether it becomes an enrolled student. This guide works through that funnel stage by stage, with the rules for email, messaging and younger students, and the numbers that show where students leave. It sits under our main guide to higher education digital marketing.
All our services
Four kinds of work. One plan.
Strategy
- Brand strategyKnow what you stand for
- Marketing strategy consultingA plan before you spend
- Digital transformation consultingProcesses that run on software
- AI consultingWhere AI pays off for you
- CTO as a serviceTechnical leadership, part-time
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- India go-to-marketFor companies outside India
Technology
- AI automationHours back for your team
- AI agentsSoftware that does the task
- AI chatbotsAnswers day and night
- Outsource web developmentYour code, our team
- Hire developersEvery role, by the month or the hour
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- Staff augmentationExtra developers for your team
- Web app developmentSoftware your team uses daily
- Mobile app developmentApps for iPhone and Android
- CRM implementationOne record of every customer
- AnalyticsNumbers you can trust
- SaaS developmentYour product, built and run
- API integrationYour systems talking to each other
- MVP developmentA first version you can sell
- Software testingBugs found before your users do
- DevOpsReleases that ship without drama
- Software maintenanceUpdates, fixes and support
- Application modernizationOld systems made current
- Power BI consultingDashboards your team reads
- AI integrationAI inside the tools you use
- Custom CRM developmentA CRM built around your sales
Marketing
- SEO servicesGet found by buyers
- Local SEOCalls from nearby customers
- AI SEOShow up in AI answers
- Technical SEOA site search engines can read
- Content marketingArticles that bring in buyers
All marketingShow fewer
- Paid socialAds where your buyers scroll
- LinkedIn adsReach decision makers
- Email marketingEmails that bring buyers back
- Conversion rate optimizationMore inquiries from the same visits
- Ecommerce marketingMore orders for your store
- Influencer marketingCreators your buyers follow
- Lead generationQualified inquiries, not just clicks
- App store optimizationGet your app found and installed
- Social media optimizationSocial that supports sales
- Amazon adsProfit on Amazon, not just sales
- White label for agenciesDelivery behind your agency
Designing
- Website designSites that bring in leads
- WordPress websitesSites your team can edit
- Shopify developmentStores that sell across borders
- Ecommerce website designCustom stores beyond Shopify
- Brand identityLogo, colors and voice that match
All designingShow fewer
- UI and UX designScreens people find easy
- Landing page designOne page, one action
- Website maintenanceUpdates, fixes and backups
- Website redesignA new site without losing rankings
- Creative designCampaigns, motion and collateral
- White label web developmentBuilds under your agency's name