Technology
- AI chat and lead follow-upA chatbot that answers stock, hours and trade-in questions at any hour, and hands hot leads to your team.
- CRM set-upLeads from every source routed to the right salesperson, with follow-up reminders.
Home / Digital marketing / Industries / Car dealerships
Car dealerships · New, used and independent dealers · USA and Canada
Car dealership marketing agency for new, used and independent dealers
PromotEdge International works as a car dealership marketing agency for new, used and independent dealers in the USA, Canada and other markets. We run search, social and inventory ads, local SEO and reviews, and set up AI chat and follow-up so no lead waits. Our delivery team is in India.
More shoppers on your lot and in your showroom, with every price and payment ad stated honestly.
In short
Car shoppers research online for weeks, compare prices across dealers, then contact two or three. We help you be one of those, and make sure your team answers fast when they do.
What we do for car dealerships
We work alongside your website and CRM vendors, not instead of them.
Marketing
- Local SEO and reviewsBusiness Profiles for sales and service, and a review routine within FTC rules.
- Search and inventory adsCampaigns for models, inventory and service, with prices and payments stated as the rules require.
- Paid socialMeta and video ads that show your inventory to shoppers in your market.
- Reputation managementReplies to every review, and help raising issues before they become one-star reviews.
Grouped by kind of work. Pick one, or ask us which to start with.
Brands we have worked with
- Fine Organics
- Weichai
- Novozymes
- Dozco
- SANY
- Prezent
- Honest AI
- SCENNE
- Sara International
- Vega MPS
- Desi Machine Pvt. Ltd.
Work delivered from India. Results are shared one to one, under NDA.
- Since 2015
- Round the clock, as per your location
- 4 pillars
- We travel to our clients every 3 to 4 months
Dealers we suit
Franchise dealers
New-car dealers who also sell used and service, often alongside an OEM website vendor.
Independent used-car dealers
Dealers who compete on inventory, price and reviews in their area.
Dealer groups
Several rooftops that need one plan, one report and local pages for each store.
Powersports and RV dealers
Seasonal demand and enthusiast buyers who research hard before they visit.
Talk to us
Tell us what you need
We use these details only to reply to you.
Rather talk now?
How we work
- 01
Tell us the goal
A rough note through the form on what you sell and what needs to change.
- 02
We study your market
How people find you today, where inquiries get lost, then a call in your working day.
- 03
A written plan
The work, who does it and how it is measured. Nothing starts until you approve it.
- 04
The work starts
Our team in India does the work, with calls set in your working hours.
- 05
Reports and visits
Every number we report shows its source and date range, and we travel to our clients every 3 to 4 months.
Common challenges
What gets in the way, and what we do about it
Typical situations, not results from a named client. None of this is legal advice.
Price and payment ads
Advertised prices must be the price a buyer can really pay (FTC Act section 5). Credit and lease ads that state a trigger term, such as a monthly payment or down payment, must show the required disclosures under the Truth in Lending Act and Regulation Z, or the Consumer Leasing Act and Regulation M. Many states add their own dealer ad rules. The FTC's CARS Rule was vacated by a federal appeals court in January 2025, but the older rules still apply.
Canadian pricing rules
In Ontario, OMVIC requires dealers to advertise all-in prices, and the federal Competition Act bans drip pricing, where fees are added after the advertised price. We write prices to the rule in each province you sell in.
Leads that wait
A shopper who waits hours for a reply buys elsewhere. AI chat, CRM routing and alerts get every lead to a person fast.
OEM and vendor rules
Franchise dealers often use OEM-certified website vendors and co-op programmes.
Third-party sites own the shoppers
Listing marketplaces rank for most model searches. We aim at local, model-and-city and service searches where a dealer can win.
How car shoppers decide
Shoppers compare models, prices and dealers online long before they visit. They read reviews, check inventory on several sites, and often decide which dealers to contact from their phone.
So the work starts with your inventory, your market and how fast your team responds. We build campaigns and profiles for those, track leads and appointments by source, and keep every price and payment ad honest.
Cost
What dealership marketing costs
There is no public price list, because the cost follows the job.
What affects the cost
- How many rooftops
- The channels you run
- Inventory size and feed work
- Whether chat and CRM set-up are included
How we price
Your ad spend is separate and goes directly to the platforms. You see the scope and the fee in writing before work starts.
Questions buyers ask us
It brings shoppers to a dealership through local search, inventory and search ads, paid social and reviews, and helps the team respond to leads quickly.
Yes. Independent used-car dealers need the same mix of local search, inventory ads and reviews, often on a smaller budget.
Yes. We work alongside your website and CRM vendors and do not replace them. We do not claim OEM certification.
Yes. We write prices and payment terms to the federal and state or provincial rules that apply, and your dealership approves every ad. This is general information, not legal advice.
An AI chatbot can answer common questions on stock, hours and trade-ins at any hour, and pass serious shoppers to your team. See AI chatbots.
Shivanand Mishra, our Digital Marketing Lead, leads dealership marketing. We are available round the clock, 24x7, as per your location.
Tell us what is not working
A real person reads every message and replies.
Guides for this industry
- By industry
AI for car dealerships: BDC, phones and follow-up, within the consent rules
The dealership that answers first usually sells the car, and no BDC can answer every lead, call and chat in the first minute at eight in the evening. That is the job AI does well in a dealership: the first reply, the after-hours chat, the phone answered and routed, the appointment set and confirmed, the service reminder sent. It does the job badly when it is allowed to guess a price or a payment, or when it calls and texts people who never agreed to hear from a machine. This guide covers where AI helps, the rules on calls and texts, how to deploy it without inventing a number, and how to measure it. It sits under our main guide to digital marketing for car dealerships. It is general information, not legal advice.
- By industry
Auto repair shop marketing ideas that fill the bays
An independent repair shop competes with the dealer's service department on one side and the national chains on the other, and wins on the things drivers say they want: honesty, convenience and a fair price they understood before the work started. Auto repair shop marketing ideas that work make those three visible where drivers look, which is the map, the reviews and the website, and they bring the customer back when the next service is due. This guide gives nine ideas, the rule each one follows, and how to count the results. It sits under our main guide to digital marketing for car dealerships, whose service-department sections apply here in reverse.
- Guides
Automotive email marketing: service, sales and retention
A dealership's customer list is worth more than any purchased audience: people who already bought or serviced a car with you, whose vehicles you know. Email to that list books service bays and brings buyers back when they are ready to change cars, at little cost. Done badly, it becomes weekly blasts that train customers to ignore you. This guide sets out automotive email marketing for service, sales and retention, with the consent and finance-ad rules that apply. It is general information, not legal advice. It sits under our main guide to digital marketing for car dealerships.
- By industry
Automotive SEO: how dealerships get found for models and service
Every franchised dealer in a market sells the same models, often on the same website platform with the same inventory feed, so automotive SEO is the work of being the store that search engines and buyers pick when nothing in the feed tells them apart. It is mostly local, it is half about service, and it happens inside the limits of an OEM-certified platform. This guide gives the seven parts, with Google's own guidance as the source, and the way to measure them. It sits under our main guide to digital marketing for car dealerships.
- Guides
Google Ads for car dealerships
Car buyers search for the exact model, trim and condition they want, often with a town name attached, and service customers search when something breaks. Google Ads lets a dealership be there at both moments. It also puts finance and lease figures in front of the public, which brings federal disclosure rules into play in the USA and pricing rules in Canada. This guide covers the campaigns that work for dealerships and the rules that shape the ads. It is general information, not legal advice. It sits under our main guide to digital marketing for car dealerships.
- Guides
Car dealership lead generation: more appointments, not just leads
Dealerships rarely lack leads; they lack appointments. Leads arrive from the website, third-party marketplaces, inventory ads and chat, and many go cold before anyone answers with what the buyer asked. Car dealership lead generation that works brings buyers for specific cars, answers them quickly and properly, and books a time to see the car, within the rules on prices, calls and texts. This guide covers that path. It sits under our main guide to digital marketing for car dealerships.
All our services
Four kinds of work. One plan.
Strategy
- Brand strategyKnow what you stand for
- Marketing strategy consultingA plan before you spend
- Digital transformation consultingProcesses that run on software
- AI consultingWhere AI pays off for you
- CTO as a serviceTechnical leadership, part-time
All strategyShow fewer
- India go-to-marketFor companies outside India
Technology
- AI automationHours back for your team
- AI agentsSoftware that does the task
- AI chatbotsAnswers day and night
- Outsource web developmentYour code, our team
- Hire developersEvery role, by the month or the hour
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- Staff augmentationExtra developers for your team
- Web app developmentSoftware your team uses daily
- Mobile app developmentApps for iPhone and Android
- CRM implementationOne record of every customer
- AnalyticsNumbers you can trust
- SaaS developmentYour product, built and run
- API integrationYour systems talking to each other
- MVP developmentA first version you can sell
- Software testingBugs found before your users do
- DevOpsReleases that ship without drama
- Software maintenanceUpdates, fixes and support
- Application modernizationOld systems made current
- Power BI consultingDashboards your team reads
- AI integrationAI inside the tools you use
- Custom CRM developmentA CRM built around your sales
Marketing
- SEO servicesGet found by buyers
- Local SEOCalls from nearby customers
- AI SEOShow up in AI answers
- Technical SEOA site search engines can read
- Content marketingArticles that bring in buyers
All marketingShow fewer
- Paid socialAds where your buyers scroll
- LinkedIn adsReach decision makers
- Email marketingEmails that bring buyers back
- Conversion rate optimizationMore inquiries from the same visits
- Ecommerce marketingMore orders for your store
- Influencer marketingCreators your buyers follow
- Lead generationQualified inquiries, not just clicks
- App store optimizationGet your app found and installed
- Social media optimizationSocial that supports sales
- Amazon adsProfit on Amazon, not just sales
- White label for agenciesDelivery behind your agency
Designing
- Website designSites that bring in leads
- WordPress websitesSites your team can edit
- Shopify developmentStores that sell across borders
- Ecommerce website designCustom stores beyond Shopify
- Brand identityLogo, colors and voice that match
All designingShow fewer
- UI and UX designScreens people find easy
- Landing page designOne page, one action
- Website maintenanceUpdates, fixes and backups
- Website redesignA new site without losing rankings
- Creative designCampaigns, motion and collateral
- White label web developmentBuilds under your agency's name