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Performance marketing · Google, Meta, LinkedIn and marketplaces · USA and Canada
Performance marketing agency for companies in the USA and Canada
PromotEdge International works as a performance marketing agency and performance advertising agency for businesses in the United States (US), Canada and other markets. We run Google, Meta, Instagram, LinkedIn, marketplace and app store ads against targets agreed before any money is spent. Our delivery team is in India.
Paid campaigns judged on cost per lead, ROAS and the revenue they bring.
In short
Performance based marketing services, or performance based advertising, mean you pay for campaigns that are measured on results: leads, sales and return on ad spend. We set the targets first, then build the ads, the audiences and the tracking around them.
Performance marketing services we offer
Each account gets the channels that fit its buyers, not all of them.
| Channel | What you get |
|---|---|
| Google Ads | Campaigns aimed at people already searching for what you sell. |
| Meta ads on Facebook and Instagram | Custom campaigns with audience targeting, creative made for each placement, and steady testing. |
| Instagram ads | Ads planned for how people use the app, with creative made for each placement. |
| LinkedIn ads | Campaigns for B2B buyers, targeted by job title, company and industry. |
| Marketplace ads | Ads on Amazon and other marketplaces, judged on profit and not just sales. |
| App store ads | Campaigns that bring installs from people likely to use the app. |
| Tracking and dashboards | Conversion tracking and a dashboard for cost per qualified lead, pipeline and revenue from paid channels. |
Part of our digital marketing services work.
Brands we have worked with
- Fine Organics
- Weichai
- Novozymes
- Dozco
- SANY
- Prezent
- Honest AI
- SCENNE
- Sara International
- Vega MPS
- Desi Machine Pvt. Ltd.
Work delivered from India. Results are shared one to one, under NDA.
- Since 2015
- Round the clock, as per your location
- 4 pillars
- We travel to our clients every 3 to 4 months
Talk to us
Tell us what you need
We use these details only to reply to you.
Rather talk now?
How we work
- 01
Tell us the goal
A rough note through the form on what you sell and what needs to change.
- 02
We study your market
How people find you today, where inquiries get lost, then a call in your working day.
- 03
A written plan
The work, who does it and how it is measured. Nothing starts until you approve it.
- 04
The work starts
Our team in India does the work, with calls set in your working hours.
- 05
Reports and visits
Every number we report shows its source and date range, and we travel to our clients every 3 to 4 months.
Industries we serve
- ConstructionMarketing for construction
- ManufacturersMarketing for manufacturers
- SaaS and techMarketing for saas and tech
- Real estateMarketing for real estate
- StartupsMarketing for startups
- Professional servicesMarketing for professional services
- HealthcareMarketing for healthcare
- Car dealershipsMarketing for car dealerships
- LandscapingMarketing for landscaping
- Engineering firmsMarketing for engineering firms
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- Hotels and tourismMarketing for hotels and tourism
- LogisticsMarketing for logistics
- EducationMarketing for education
- FinanceMarketing for finance
- ChemicalsMarketing for chemicals
- Life sciencesMarketing for life sciences
- MiningMarketing for mining
- Building productsMarketing for building products
Common challenges
Why paid budgets get wasted, and what we do about it
These are typical situations, not results from a named client.
No target, so no way to judge
Before launch we agree cost per lead, ROAS and CPA, tied to your margins and revenue goals.
The same ad on every platform
What works on LinkedIn rarely works on Instagram. Copy, visuals and video are made for each platform and audience.
Set once and left
We check campaigns often, cut what is not working, move budget to what is, and adjust bids as we go.
Platform numbers that do not match sales
We connect ad data to what happens in your business, so you can see which spend brought revenue.
Paid and organic working apart
Campaigns are planned with your SEO, content and social, so you show up in paid and organic results together.
How we work
Our performance marketing process
- 01
Discovery and goal setting
We learn who you want to reach, who else is in the market, your margins and what a good lead looks like, then set cost per lead, ROAS and CPA targets.
- 02
Creative strategy and ad development
We decide what needs to be said, then build the copy, visuals and video for each platform and audience.
- 03
Audience targeting
Your own data, online behaviour, lookalike audiences and search intent decide who sees each ad.
- 04
Launch and ongoing optimization
We watch performance closely, fix or stop what is not working, and put more behind what is.
- 05
Reporting and scale planning
Monthly reports show spend, results and next steps in plain words. When results hold, we plan where to scale next.
What a performance marketing agency does
A performance marketing agency plans and runs paid campaigns that are measured on actions, such as leads, sales or installs, and not on reach alone. The agency is paid to manage the work, and your ad spend goes to the platforms.
Whether you call it a performance marketing firm, a performance advertising company, performance marketing consulting or a consultancy, the job is the same: digital campaigns run against targets and scaled when they work. We run performance marketing solutions for ecommerce and retail brands, tech companies, B2B firms and contractors.
It suits a company that knows what a customer is worth and can track leads to sales. If you cannot yet see which leads become customers, tracking comes first, because without it nobody can tell you what the campaigns earned.
For campaigns for a business in India, see PromotEdge's performance marketing page.
Cost
What performance marketing costs
There is no public price list, because the cost follows the job.
What affects the cost
- How many platforms and accounts we run
- How complex the campaigns are
- How much creative each month needs
- How much tracking work comes first
How we price
Your ad spend is separate and goes directly to the platforms. You see our fee in writing before work starts.
Questions buyers ask us
Against the targets agreed before launch: cost per lead, cost per acquisition (CPA) and return on ad spend (ROAS), tied to your revenue. Clicks and reach are tracked, but they are not the goal.
You get monthly reports on spend, results and what we plan next, in plain words, and tracking that connects ad data to your leads and sales.
Two parts: your ad spend, paid directly to the platforms, and our management fee. We do not publish a price list. The fee follows how many platforms we run, how complex the campaigns are and how much creative they need, and you see it in writing before work starts.
Yes. We work with companies across the US, from the East Coast to California, and in Canada and other markets, as one global performance marketing provider across channels. You get a named performance marketing consultant as your lead, and calls in your working hours.
Start where buyers are already looking. For most B2B and service companies that means Google search and LinkedIn. For products people find by browsing, Meta and marketplace ads may come first.
Paid campaigns bring traffic from the first day, but the first weeks are for testing audiences and creative. The written plan sets out when we expect the targets to hold, without promising a number.
Shivanand Mishra, our Digital Marketing Lead, leads paid work, with Jhalak Agarwal, our Meta Lead, and Avi Saraf, who leads marketplace work. They use licensed tools and software, and we are available round the clock, 24x7, as per your location.
Tell us what is not working
A real person reads every message and replies.
Guides on this topic
- Guides
Google Ads for car dealerships
Car buyers search for the exact model, trim and condition they want, often with a town name attached, and service customers search when something breaks. Google Ads lets a dealership be there at both moments. It also puts finance and lease figures in front of the public, which brings federal disclosure rules into play in the USA and pricing rules in Canada. This guide covers the campaigns that work for dealerships and the rules that shape the ads. It is general information, not legal advice. It sits under our main guide to digital marketing for car dealerships.
- Guides
Car dealership lead generation: more appointments, not just leads
Dealerships rarely lack leads; they lack appointments. Leads arrive from the website, third-party marketplaces, inventory ads and chat, and many go cold before anyone answers with what the buyer asked. Car dealership lead generation that works brings buyers for specific cars, answers them quickly and properly, and books a time to see the car, within the rules on prices, calls and texts. This guide covers that path. It sits under our main guide to digital marketing for car dealerships.
- Costs
How much does Google Ads cost per month? Benchmarks, the auction and how to set a budget
Google Ads has no price list, which is why "how much does Google Ads cost per month" gets so many different answers. You set the budget; an auction sets what each click costs; your industry and your landing pages decide how many clicks a lead takes. This guide gives you the 2026 benchmarks with their source and date, explains how the auction sets your price, shows how to build a monthly budget from the leads you need, and says what a small business should expect. It is written for companies in the USA and Canada; the figures are the market's, not ours.
- Costs
Google Ads for contractors: costs, keywords and what to expect
Google Ads put a contractor at the top of the results page the moment someone types “roof leak repair” or “emergency electrician” with a town name. Every click costs money, so the question is what a lead costs, what a booked job costs, and whether that is less than the job earns. This guide gives the 2026 benchmark figures, the keywords worth bidding on, how the budget works and what a sensible first 90 days look like. It sits under our main guide to digital marketing for contractors.
- Guides
Google Hotel Ads and Google Ads for hotels
When a traveler searches for hotels in a city or for your hotel by name, Google shows a hotel module with prices and booking links from the hotel and from travel agencies. If your own rate is not there, the agency's is. Google Hotel Ads let a hotel place its own price and booking link in those results and pay for it in one of several ways. This guide explains how hotel campaigns work, from Google's own help pages, how to set them up, and how to judge whether they pay. It sits under our main guide to hotel marketing strategy.
- Guides
How to sell heavy equipment online and offline
Heavy equipment is a large purchase made by people who know machines: owner-operators, contractors and fleet managers. They compare several machines before they call, and they trust what they can see and check. Selling well means giving them everything they need online, then making the offline part (the call, the inspection, the demo, the delivery) fast and easy. This guide covers how to sell heavy equipment, new or used, from listing to handover. It sits under our main guide to construction equipment marketing.
All our services
Four kinds of work. One plan.
Strategy
- Brand strategyKnow what you stand for
- Marketing strategy consultingA plan before you spend
- Digital transformation consultingProcesses that run on software
- AI consultingWhere AI pays off for you
- CTO as a serviceTechnical leadership, part-time
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- India go-to-marketFor companies outside India
Technology
- AI automationHours back for your team
- AI agentsSoftware that does the task
- AI chatbotsAnswers day and night
- Outsource web developmentYour code, our team
- Hire developersEvery role, by the month or the hour
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- Staff augmentationExtra developers for your team
- Web app developmentSoftware your team uses daily
- Mobile app developmentApps for iPhone and Android
- CRM implementationOne record of every customer
- AnalyticsNumbers you can trust
- SaaS developmentYour product, built and run
- API integrationYour systems talking to each other
- MVP developmentA first version you can sell
- Software testingBugs found before your users do
- DevOpsReleases that ship without drama
- Software maintenanceUpdates, fixes and support
- Application modernizationOld systems made current
- Power BI consultingDashboards your team reads
- AI integrationAI inside the tools you use
- Custom CRM developmentA CRM built around your sales
Marketing
- SEO servicesGet found by buyers
- Local SEOCalls from nearby customers
- AI SEOShow up in AI answers
- Technical SEOA site search engines can read
- Content marketingArticles that bring in buyers
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- Paid socialAds where your buyers scroll
- LinkedIn adsReach decision makers
- Email marketingEmails that bring buyers back
- Conversion rate optimizationMore inquiries from the same visits
- Ecommerce marketingMore orders for your store
- Influencer marketingCreators your buyers follow
- Lead generationQualified inquiries, not just clicks
- App store optimizationGet your app found and installed
- Social media optimizationSocial that supports sales
- Amazon adsProfit on Amazon, not just sales
- White label for agenciesDelivery behind your agency
Designing
- Website designSites that bring in leads
- WordPress websitesSites your team can edit
- Shopify developmentStores that sell across borders
- Ecommerce website designCustom stores beyond Shopify
- Brand identityLogo, colors and voice that match
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- UI and UX designScreens people find easy
- Landing page designOne page, one action
- Website maintenanceUpdates, fixes and backups
- Website redesignA new site without losing rankings
- Creative designCampaigns, motion and collateral
- White label web developmentBuilds under your agency's name