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PromotEdge International

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Content marketing · Articles, guides and thought leadership · USA and Canada

Content marketing agency for the USA and Canada

PromotEdge International works as a content marketing agency for businesses in the USA, Canada and other markets. We plan, write and publish articles, guides, landing pages and email content around the questions your buyers ask, then measure the leads it brings. Our delivery team is in India.

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Content that answers what your buyers ask, so they come to you already trusting what you know.

In short

Buyers research before they talk to a sales team. Content marketing puts useful answers in front of them at each step, in search, on LinkedIn and in their inbox, so your company is the one they remember.

Content is one channel in our lead generation services, alongside search, paid search and LinkedIn.

Content marketing services we offer

Each piece has a buyer, a question and a next step before we write a word.

ServiceWhat you get
Content strategyWho you write for, the questions they ask at each stage, and a calendar that ties each piece to a service page.
Topic and keyword researchThe searches your buyers make, grouped by intent, with the gaps your rivals have left.
Articles and guidesIn-depth pieces written from interviews with your experts, edited for accuracy and plain English.
Landing and service page copyPages that turn readers into inquiries, written to match what they searched for.
B2B contentBuyer's guides, comparison pages, checklists and case material for long, careful buying cycles.
Content refreshOlder pages updated with current facts and better structure, so they keep ranking.
DistributionEach piece cut down for LinkedIn, email and social, so it reaches people who do not search.
ReportingTraffic, rankings and leads by piece, so you know what to write more of.

Part of our digital marketing services.

Brands we have worked with

  • Fine Organics
  • Weichai
  • Novozymes
  • Dozco
  • SANY
  • Prezent
  • Honest AI
  • SCENNE
  • Sara International
  • Vega MPS
  • Desi Machine Pvt. Ltd.

Work delivered from India. Results are shared one to one, under NDA.

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  • Since 2015
  • Round the clock, as per your location
  • 4 pillars
  • We travel to our clients every 3 to 4 months
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How we work

  1. 01

    Tell us the goal

    A rough note through the form on what you sell and what needs to change.

  2. 02

    We study your market

    How people find you today, where inquiries get lost, then a call in your working day.

  3. 03

    A written plan

    The work, who does it and how it is measured. Nothing starts until you approve it.

  4. 04

    The work starts

    Our team in India does the work, with calls set in your working hours.

  5. 05

    Reports and visits

    Every number we report shows its source and date range, and we travel to our clients every 3 to 4 months.

Industries we serve

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Common challenges

Why content does not bring leads, and what we do about it

Typical situations, not results from a named client.

Posts with no buyer in mind

Content written to fill a calendar rarely gets read. We start from the questions your buyers really ask.

Traffic, but no inquiries

Readers arrive and leave. Each piece needs a clear next step and a link to the service it supports.

Thin or generic articles

Search engines and readers both skip content anyone could have written. We interview your experts for what only you know.

Old posts losing rank

Content ages. A refresh plan keeps your best pages current.

How we work

How we run content marketing

  1. 01

    Research

    We talk to your sales team, read your buyers' questions and map the searches that matter.

  2. 02

    Plan

    A calendar of topics, each tied to a buyer stage and a page on your site.

  3. 03

    Write and check

    We interview your experts, draft the piece and send it back for a fact check before it goes live.

  4. 04

    Publish and share

    We publish with the right links and schema, then share it on LinkedIn, email and social.

  5. 05

    Measure and refresh

    We report on each piece and update the ones that slip.

What content marketing is

Content marketing is the work of earning attention with useful content, then turning that attention into inquiries. Google says it aims to reward helpful, reliable, people-first content: content written for a real reader, by someone who knows the subject, not pages made only to rank.

Sponsored articles, paid placements and influencer posts have their own rule in the USA. The FTC's Endorsement Guides require a clear disclosure whenever there is a paid or other material connection, so we label sponsored content plainly.

Cost

What content marketing costs

There is no public price list, because the cost follows the job.

What affects the cost

  • How many pieces a month
  • How long and technical each piece is
  • How much expert interview time is needed
  • Whether distribution and refreshes are included

How we price

You see the scope and the fee in writing before work starts.

Questions buyers ask us

  • It plans, writes, publishes and measures content that brings in buyers: articles, guides, landing pages, email and social posts, each built around a question your buyers ask.

  • Strategy, topic research, writing, editing, publishing, distribution, refreshes and reporting. You can take the full service or only the writing.

  • Yes. Much of our content work is for B2B companies, where buyers read guides, comparisons and case material over months before they talk to sales.

  • Our writers draft from interviews with your experts, an editor checks every piece, and you approve the facts before anything goes live.

  • New articles usually take a few months to rank on competitive searches. Distribution on LinkedIn and email can bring readers sooner. We report on each piece, so you can see what is working.

Tell us what is not working

A real person reads every message and replies.

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Guides on this topic

  • Guides

    B2B content marketing examples, and what each one does for the buyer

    Most lists of B2B content marketing examples are screenshots of big brands with no explanation of why the content works. This guide picks six public examples, each a page we opened and can link to, and asks of each the only question that matters: what job does it do for the buyer? It then sets the examples against the Content Marketing Institute's 2027 B2B research on what builds trust, and ends with how a small B2B team can copy each pattern at its own scale. None of the companies is our client; they are examples because they are public and documented. It is written for marketing leads at B2B companies in the USA and Canada.

    2026-11-08
  • Guides

    B2B SaaS marketing strategy: from first customers to scale

    B2B SaaS companies often copy the marketing of much larger competitors: a blog, paid search, LinkedIn ads, webinars and a newsletter, all at once. Before the product has repeatable sales, that spreads a small budget across channels that cannot yet work. A B2B SaaS marketing strategy should change with the company's stage. This guide sets out a plan by stage, from the first customers to scale, using our own three-stage framing, with the channels to add and the numbers to watch at each. It sits under our main guide to SEO for SaaS businesses.

    2026-11-12
  • Guides

    Biotech marketing strategy: selling science to buyers

    Biotech companies sell science to people who understand it better than most marketers ever will. A platform company needs pharma partners, a tools company needs labs to adopt its method, a service company needs sponsors to trust it with programs, and a therapeutics company needs partners and investors without making claims FDA forbids. This guide sets out a biotech marketing strategy for each, with the limits on promotion. It is general information, not legal or regulatory advice. It sits under our main guide to CDMO marketing strategy, next to our life science marketing strategy guide.

    2026-11-12
  • By industry

    Building materials lead generation: reaching architects, contractors and distributors

    A building product is chosen by one person, bought by another and stocked by a third. The architect or specifier writes it into the drawings and specification, the contractor or installer orders and fits it, and the distributor decides whether it is on the shelf when the contractor calls. Building materials lead generation that treats them as one audience fills a CRM with contacts who cannot act. This guide sets out the rules on claims and documents, then a lead path for each audience, and links to a spoke on getting written into specifications. It is the main guide in our building products series and sits beside our building products industry page and the contractor-focused construction cluster.

    2026-11-12
  • Guides

    Building product specifications: getting written into the spec

    In commercial building, the product that is written into the specification is usually the product that is bought, unless someone works hard to change it. Getting written into the spec is therefore the marketing outcome that matters most to a building products manufacturer, and it is won with documents, evidence and technical help; advertising only helps specifiers remember you. This guide covers how specifications are organized, the five things specifiers need from manufacturers, the evidence rules, substitution, and how to track it. It sits under our main guide to building materials lead generation.

    2026-11-12
  • Guides

    How CDMOs and CMOs answer an RFP that wins

    An RFP from a sponsor means the CDMO is already on a short list. What happens next is a scored comparison of three or four providers, read by sourcing, CMC, quality and project management, each looking for different answers to the same question: can this provider do this molecule, on this timeline, at this quality, with people we trust? This guide sets out how to answer it, from the decision to bid to the debrief, with the regulatory wording that a sponsor's quality auditor will check. It sits under our main guide to CDMO marketing strategy. It is general information, not legal or regulatory advice.

    2026-11-12

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