Define the buyer committee and what each member checks, position on a specific capability, publish technical content by named scientists, build pages for the searches scientists and quality teams make, reach named roles on LinkedIn, and keep every regulatory claim exact. Measure qualified inquiries, samples, audits and agreements.
Registration is not approval; GMP and inspection claims need proof and dates.
Know the buying committee
A life science purchase is rarely one person's call. Map who decides and what each checks:
- Scientists and process developers: does it perform in their process? They want data, methods and application notes.
- Quality assurance: is it made and documented consistently? They want certificates, audit access and change control.
- Regulatory affairs: can it be filed? They want regulatory support files and status in each market.
- Procurement and supply chain: is supply secure and the price fair? They want capacity, lead times and a second site.
Position on a specific capability
Life science buyers ignore broad claims. Position on something specific and checkable: a technology, a scale, a class of molecule, a speed of tech transfer, a regulatory track record in named markets. Write it in the buyer's words and test it with your own scientists and customers before it goes on the website.
Technical content by named scientists
Scientists trust scientists. Publish application notes, method papers, case studies with consent and plain explanations of your process, written or reviewed by named members of your team. In CMI's 2027 B2B research, marketers named useful, practical information (64%), industry expertise (59%) and customer stories (50%) as top ways to build trust. Google's helpful content guidance asks the same: clear authorship and first-hand expertise. Our content marketing service writes this with your scientists.
Search and AI answers
Scientists search for specific problems, techniques and materials, and increasingly read AI summaries first: Pew Research Center found users clicked a result link on 8% of visits with an AI summary against 15% without. Build pages for each capability, application and material, with a clear answer at the top, named authors and sources, so they are found and cited. Our B2B SEO service builds them; our life science SEO guide goes deeper.
LinkedIn and email
LinkedIn's ad targeting reaches members by job title, company, industry and seniority, so a campaign can reach process development, quality and procurement roles at named companies. Lead with a technical asset, not a sales pitch. Follow up with consented email: in the USA, the FTC's CAN-SPAM guide applies; in Canada, CASL requires consent first.
Regulatory claims: exact words only
FDA's rule on registration, 21 CFR 207.77, says registering an establishment or listing a drug does not denote approval, and that any representation creating an impression of official approval because of registration, listing, an NDC or a registration number is misleading and constitutes misbranding. So never write "FDA-approved facility". State an FDA inspection, a GMP status under 21 CFR parts 210 and 211, or a certification only if it is true, with the date and, where you can, the document. Make no therapeutic claims for a customer's product.
How to measure life science marketing
Count qualified inquiries by source, samples and trial orders, quality audits requested and passed, regulatory support files requested, and supply agreements signed, with the time from first inquiry to each. Website visits and followers are context.
What we do and do not do
PromotEdge International is an international strategy, technology, marketing and design company, and our delivery team is in India. We plan life science marketing, write technical content with your team, and build websites, search and campaigns. We give no regulatory or legal advice; your regulatory team approves every claim. Life science clients we have worked for include Kopran and Novozymes. That work was for their business in India and was delivered by our team there. Our life science marketing service page describes the work.
Facts we rely on: see our company facts for what we state about ourselves and where each fact comes from.