Trials that never activate
People sign up and do not find the value. The first-use flow usually needs work.
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UI/UX design · Research, wireframes and interfaces · USA and Canada
UI/UX design agency for SaaS products, apps and websites
PromotEdge International works as a UI/UX design agency for software companies and businesses in the USA, Canada and other markets. We research how people use your product, map the flows, and design interfaces and design systems for web apps, mobile apps and websites. Our delivery team is in India.
Products people understand at first use, designed so your developers can build them as drawn.
In short
UX design decides how a product works for the person using it. UI design decides how it looks. We do both, phone first, and hand over files your developers can build from without guessing.
UI/UX design services we offer
Take the full process or the stage you are missing.
| Service | What you get |
|---|---|
| UX research | Interviews, analytics and usability reviews that show where people get stuck. |
| User flows and information architecture | How screens connect and where each feature lives, mapped before design starts. |
| Wireframes and prototypes | Clickable layouts to test with users and agree with your team, before any code. |
| Interface design | Finished screens in your brand for web, iOS and Android, phone first. |
| Design systems | Components, styles and rules, so new screens stay consistent as the product grows. |
| Accessibility review | Contrast, keyboard use, labels and focus checked against WCAG. |
| Developer handover | Specs, assets and states for every component, and answers while your team builds. |
Part of our web design company work.
Brands we have worked with
- Fine Organics
- Weichai
- Novozymes
- Dozco
- SANY
- Prezent
- Honest AI
- SCENNE
- Sara International
- Vega MPS
- Desi Machine Pvt. Ltd.
Work delivered from India. Results are shared one to one, under NDA.
- Since 2015
- Round the clock, as per your location
- 4 pillars
- We travel to our clients every 3 to 4 months
Talk to us
Tell us what you need
We use these details only to reply to you.
Rather talk now?
How we work
- 01
Tell us the goal
A rough note through the form on what you sell and what needs to change.
- 02
We study your market
How people find you today, where inquiries get lost, then a call in your working day.
- 03
A written plan
The work, who does it and how it is measured. Nothing starts until you approve it.
- 04
The work starts
Our team in India does the work, with calls set in your working hours.
- 05
Reports and visits
Every number we report shows its source and date range, and we travel to our clients every 3 to 4 months.
Industries we serve
- ConstructionMarketing for construction
- ManufacturersMarketing for manufacturers
- SaaS and techMarketing for saas and tech
- Real estateMarketing for real estate
- StartupsMarketing for startups
- Professional servicesMarketing for professional services
- HealthcareMarketing for healthcare
- Car dealershipsMarketing for car dealerships
- LandscapingMarketing for landscaping
- Engineering firmsMarketing for engineering firms
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- Hotels and tourismMarketing for hotels and tourism
- LogisticsMarketing for logistics
- EducationMarketing for education
- FinanceMarketing for finance
- ChemicalsMarketing for chemicals
- Life sciencesMarketing for life sciences
- MiningMarketing for mining
- Building productsMarketing for building products
Common challenges
Signs your product needs UI/UX work
Typical situations, not results from a named client.
Support tickets about how things work
If users keep asking where a feature is, the structure is hiding it.
Every screen looks different
Features added over years by different people. A design system brings them back together.
Developers guess at the design
Missing states and specs mean the built product drifts from the design. A proper handover fixes it.
How we work
How a UI/UX project runs
- 01
Research
We learn your users, their tasks and where today's product slows them down.
- 02
Flows and wireframes
We map the journeys and lay out each screen in grey boxes, so the structure is agreed first.
- 03
Prototype and test
A clickable prototype goes in front of real users or your team, and we fix what confuses them.
- 04
Interface design
We design the final screens and the components behind them.
- 05
Handover and support
Your developers get specs and assets, and we answer questions while they build.
What a UI/UX design agency does
A UI/UX design agency designs how a digital product works and looks. UX is the research, structure and flow; UI is the visual layer of screens, type, colour and components.
Accessibility is part of the job. WCAG 2.2 is the current W3C guideline for accessible web content, and many rules point to it or an earlier version. In Ontario, the AODA requires WCAG 2.0 Level AA on public websites of organisations with 50 or more employees. We design to the WCAG AA level so the product works for more people. This is general information, not legal advice; check your own obligations with your lawyer.
Our UI/UX designers work alongside our website coding team, which Avijit Bhattacherjee leads on front end and back end. They use licensed tools and software. To build the designs, see our web application development company and mobile app development company pages.
Cost
What UI/UX design costs
There is no public price list, because the cost follows the job.
What affects the cost
- How many screens and flows
- How much research and testing
- Whether you need a design system
- Web, mobile or both
How we price
You see the scope and the fee in writing before work starts.
Questions buyers ask us
It researches how people use a product, maps the flows, and designs the screens and components for web apps, mobile apps and websites, then hands them to developers.
UX design is how the product works for the user: structure, flows and ease of use. UI design is how it looks: layout, type, colour and components. Good products need both.
Research, user flows, wireframes, prototypes, interface design, design systems, an accessibility review and developer handover.
Yes. Much of the work is on software: sign-up and first-use flows, dashboards and settings, where clear design affects whether trials turn into paying accounts.
Yes. We design to WCAG AA: contrast, keyboard use, labels and focus states. Your developers then need to build those correctly, and we review the build if you want.
Yes. We hand over specs and assets in the tools your team uses, and answer questions while they build. We are available round the clock, 24x7, as per your location.
Tell us what is not working
A real person reads every message and replies.
Guides on this topic
- Guides
B2B UX design: designing for buyers, users and approvers
B2B design fails when it is built for one imagined user. A business purchase involves a researcher comparing options, the people who will use the product every day, and approvers in finance, IT and legal, and each arrives with different questions. This guide covers what B2B UX design must do on the website, where the buying decision starts, and in the product, where daily work happens, with the research behind it. It is part of our guide to the UX design process.
- Guides
Mobile app UX design guidelines
Phones are where most people meet software now: Pew Research Center's mobile fact sheet (October 2026) finds 91% of US adults own a smartphone. Yet many apps are designed on large monitors and fail in the hand, on a train, with one thumb and a weak signal. This guide sets out the mobile app UX design guidelines that matter most, from touch targets to offline states, with the standards behind them. It is part of our guide to the UX design process.
- Guides
SaaS UX design: onboarding, dashboards and settings that work
A SaaS product is sold on its promise and kept on its experience. Users who do not reach a useful result in their first sessions rarely come back, and users who find daily tasks slow look for something else at renewal. This guide covers the parts of a SaaS product where design decides retention: onboarding, dashboards, core workflows, settings and permissions, and the states between them, with how to measure each. It is part of our guide to the UX design process.
- Templates and field notes
UX audit checklist: what to check before a redesign
A redesign that starts without an audit usually changes how a site looks and keeps how it fails. A UX audit finds what stops people completing their tasks, with evidence, so the redesign brief lists problems to solve. This checklist covers eight areas, from goals and data to content, with the standards behind each. It is part of our guide to the UX design process.
- Guides
UX design process: the steps from research to handover
Design work that skips steps shows up later as rework: screens that test badly after they are built, features nobody asked for, developers guessing at spacing and states. A UX design process puts the steps in order so each decision rests on the one before. This guide walks through the six steps from research to handover, maps them to the Double Diamond, and adds the usability and accessibility standards that apply at each stage. It is written for founders, product owners and marketing leads in the USA, Canada, the UK and other markets.
All our services
Four kinds of work. One plan.
Strategy
- Brand strategyKnow what you stand for
- Marketing strategy consultingA plan before you spend
- Digital transformation consultingProcesses that run on software
- AI consultingWhere AI pays off for you
- CTO as a serviceTechnical leadership, part-time
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- India go-to-marketFor companies outside India
Technology
- AI automationHours back for your team
- AI agentsSoftware that does the task
- AI chatbotsAnswers day and night
- Outsource web developmentYour code, our team
- Hire developersEvery role, by the month or the hour
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- Staff augmentationExtra developers for your team
- Web app developmentSoftware your team uses daily
- Mobile app developmentApps for iPhone and Android
- CRM implementationOne record of every customer
- AnalyticsNumbers you can trust
- SaaS developmentYour product, built and run
- API integrationYour systems talking to each other
- MVP developmentA first version you can sell
- Software testingBugs found before your users do
- DevOpsReleases that ship without drama
- Software maintenanceUpdates, fixes and support
- Application modernizationOld systems made current
- Power BI consultingDashboards your team reads
- AI integrationAI inside the tools you use
- Custom CRM developmentA CRM built around your sales
Marketing
- SEO servicesGet found by buyers
- Local SEOCalls from nearby customers
- AI SEOShow up in AI answers
- Technical SEOA site search engines can read
- Content marketingArticles that bring in buyers
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- Paid socialAds where your buyers scroll
- LinkedIn adsReach decision makers
- Email marketingEmails that bring buyers back
- Conversion rate optimizationMore inquiries from the same visits
- Ecommerce marketingMore orders for your store
- Influencer marketingCreators your buyers follow
- Lead generationQualified inquiries, not just clicks
- App store optimizationGet your app found and installed
- Social media optimizationSocial that supports sales
- Amazon adsProfit on Amazon, not just sales
- White label for agenciesDelivery behind your agency
Designing
- Website designSites that bring in leads
- WordPress websitesSites your team can edit
- Shopify developmentStores that sell across borders
- Ecommerce website designCustom stores beyond Shopify
- Brand identityLogo, colors and voice that match
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- UI and UX designScreens people find easy
- Landing page designOne page, one action
- Website maintenanceUpdates, fixes and backups
- Website redesignA new site without losing rankings
- Creative designCampaigns, motion and collateral
- White label web developmentBuilds under your agency's name