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Customer interviews and surveys done online, plus desk research on your category and rivals.
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Marketing strategy · Research, budget and channel plan · Delivered remotely
Marketing strategy consulting for companies in the USA and Canada
PromotEdge International works as a marketing strategy consulting firm for businesses in the USA, Canada and other markets. We research your buyers and market, set a budget from what a customer is worth, and write a channel plan your team can act on. Our delivery team is in India, and the work runs remotely through workshops, research and shared documents.
A written plan that says which channels to run, in what order, and how each will be judged.
In short
We work out who you sell to, what to tell them, which channels to start with and how much to spend, then write it down in one plan. You can run it yourself, or have us run it.
What marketing strategy consulting covers
Take the whole plan, or the piece you are missing.
Target groups and journey mapping
Who buys, who influences them, and what each person needs to see on the way to a decision.
Positioning and messages
The reason a chosen group of buyers should pick you, and the messages that carry it into each channel.
Channel plan and order
Which two or three channels to start with, what each must achieve, and when the next one joins.
Budget and targets
A test budget worked back from what a customer is worth and how many leads it takes to win one, with cost per lead targets.
Media evaluation
A review of where your budget goes today, and whether those channels reach the buyers you want.
Measurement plan
The tracking each channel needs, so you can see which one brought which customer.
Most companies start with research and the channel plan. Positioning work joins when the message is the problem.
Brands we have worked with
- Fine Organics
- Weichai
- Novozymes
- Dozco
- SANY
- Prezent
- Honest AI
- SCENNE
- Sara International
- Vega MPS
- Desi Machine Pvt. Ltd.
Work delivered from India. Results are shared one to one, under NDA.
- Since 2015
- Round the clock, as per your location
- 4 pillars
- We travel to our clients every 3 to 4 months
Talk to us
Tell us what you need
We use these details only to reply to you.
Rather talk now?
How we work
- 01
Tell us the goal
A rough note through the form on what you sell and what needs to change.
- 02
We study your market
How people find you today, where inquiries get lost, then a call in your working day.
- 03
A written plan
The work, who does it and how it is measured. Nothing starts until you approve it.
- 04
The work starts
Our team in India does the work, with calls set in your working hours.
- 05
Reports and visits
Every number we report shows its source and date range, and we travel to our clients every 3 to 4 months.
Industries we serve
- ConstructionMarketing for construction
- ManufacturersMarketing for manufacturers
- SaaS and techMarketing for saas and tech
- Real estateMarketing for real estate
- StartupsMarketing for startups
- Professional servicesMarketing for professional services
- HealthcareMarketing for healthcare
- Car dealershipsMarketing for car dealerships
- LandscapingMarketing for landscaping
- Engineering firmsMarketing for engineering firms
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- Hotels and tourismMarketing for hotels and tourism
- LogisticsMarketing for logistics
- EducationMarketing for education
- FinanceMarketing for finance
- ChemicalsMarketing for chemicals
- Life sciencesMarketing for life sciences
- MiningMarketing for mining
- Building productsMarketing for building products
Common challenges
When you need a marketing strategy consultant
Typical situations, not results from a named client.
Spend with no clear return
Money goes into several channels and nobody can say which one pays. We set targets and tracking before anything else.
Every channel at once
A small team spread across too many channels does none of them well. We pick the few that fit your buyers.
Entering the USA or Canada
A plan that works at home may miss in a new market. We test the message with local buyers online before you commit.
A new product or category
Nobody is searching for it yet, so the plan leans on the channels where buyers can discover it.
A team without a marketing lead
Marketing management consulting gives your team a plan to follow, without hiring a senior marketer first.
How we work
How a marketing strategy project runs
- 01
Agree the goal
What has to change, by when, and who decides.
- 02
Research
We talk to your customers and sales team, read your numbers, and map what rivals claim.
- 03
Draft the plan
Buyers, messages, channels, order, budget and targets, in one document.
- 04
Workshop
We walk your leaders through it and settle the open choices together.
- 05
Hand over or run it
You get the final plan and templates. If you want, our team then runs the channels against it.
Our beliefA plan is only finished when it says what you will stop doing.
What a marketing strategy agency does
A marketing strategy agency, or a digital marketing strategy agency, decides where your marketing effort goes before anyone builds a campaign. The output is a plan: who you sell to, what you say, which channels you use, in what order, and how each will be measured.
Most companies do not need every channel. They need the right two or three, started in the right order, with tracking that shows which ones paid for themselves.
Cost
What marketing strategy consulting costs
There is no public price list, because the cost follows the job.
What affects the cost
- How much research you need
- How many markets and products the plan covers
- Whether positioning work is included
- Whether we run the plan afterwards
How we price
You see the scope and the fee in writing before work starts.
Questions buyers ask us
They research your buyers and market, decide which channels to use and in what order, set a budget and targets, and write it all into a plan your team can follow. A good one also tells you what to stop doing.
Work back from what a customer is worth to you and how many leads it takes to win one. That tells you what a lead can cost, and so what a test budget should be.
Yes. You can run it with your own team, or our team can run the channels against it. You can start with the plan and decide after.
Brand strategy decides who you are and how you look and sound. Marketing strategy decides how you reach buyers: channels, order, budget and targets. They often run together, and you can take either one alone.
Yes. Interviews, workshops and reviews all run well on video, and we set calls in your working hours. We travel to our clients every 3 to 4 months.
Shivanand Mishra, our Digital Marketing Lead, leads marketing plans, with Sayantan Guha, our Chief Creative Director, on positioning and messages. They use licensed tools and software.
Tell us what is not working
A real person reads every message and replies.
Guides on this topic
- Templates and field notes
B2B marketing plan template: a one-page outline, with notes on each section
Most B2B marketing plans fail in one of two ways: they are forty slides nobody reads again, or they are a list of channels with no goal behind them. This template is the cure for both. It is one page with seven sections, printed below as a table you can copy into any document, with notes on what belongs in each section and a worked example of a made-up industrial supplier. It is written for marketing leads and owners at B2B companies in the USA and Canada with a small team and a real budget.
- Templates and field notes
Competitor analysis template for B2B marketing: nine rows, public evidence, and what to do with the result
A competitor analysis is only useful if it changes a decision. Most do not, because they are built from impressions ("they are bigger", "their site looks better") rather than evidence, and because they stop at description without saying what to do. This template fixes both. It gives you nine rows to fill for each rival, says where the public evidence for each row lives, shows how to score the result and turns the scores into positioning and channel decisions. The worked example uses a made-up market with Rival A and Rival B; it is written for marketing leads at B2B companies in the USA and Canada.
- Guides
Go-to-market strategy: a step-by-step plan for B2B companies
"Go-to-market strategy" gets used for everything from a sales org chart to a launch party. This guide uses it precisely: the plan for taking one offer to one segment of buyers, from choosing that segment to measuring the launch. It walks through eight steps in order, says what to write down at each, shows how channels and the sales motion follow from the segment and the deal size, and ends with a worked example of a made-up company and the mistakes that stall most B2B launches. It is written for founders, marketing leads and sales leads at B2B and SaaS companies in the USA, Canada and Europe.
- Costs
How much should a company spend on marketing?
Every owner and finance director asks the same question at budget time: how much should a company spend on marketing? The honest answer is that it depends on what the marketing has to achieve, and that published surveys give you a range to check your number against. This guide sets out what the surveys say, three ways to set the budget, how to split it, what moves the figure up or down, and how to review it. It is written for companies in the USA and Canada, and the method works anywhere.
- Guides
How to measure marketing performance: a seven-step method
Most marketing reports are full of numbers and empty of decisions. This guide gives you a seven-step method to measure marketing performance: the goal, the KPIs, the funnel stages, the targets, the data, the attribution model and the review cadence. It is about the process. If your question is the return itself, our guide on how to measure digital marketing ROI does the sum and breaks it down by channel.
- Templates and field notes
Industrial marketing strategy: a 12-month plan for B2B manufacturers
An industrial marketing strategy answers four questions for a manufacturer: who we sell to, why they should choose us, how they find us, and how we will know it is working. This guide walks a B2B manufacturer in the USA or Canada through each one and ends with a 12-month plan laid out as a table you can print. It belongs to our cluster on digital marketing for manufacturers and to our strategy work.
All our services
Four kinds of work. One plan.
Strategy
- Brand strategyKnow what you stand for
- Marketing strategy consultingA plan before you spend
- Digital transformation consultingProcesses that run on software
- AI consultingWhere AI pays off for you
- CTO as a serviceTechnical leadership, part-time
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- India go-to-marketFor companies outside India
Technology
- AI automationHours back for your team
- AI agentsSoftware that does the task
- AI chatbotsAnswers day and night
- Outsource web developmentYour code, our team
- Hire developersEvery role, by the month or the hour
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- Staff augmentationExtra developers for your team
- Web app developmentSoftware your team uses daily
- Mobile app developmentApps for iPhone and Android
- CRM implementationOne record of every customer
- AnalyticsNumbers you can trust
- SaaS developmentYour product, built and run
- API integrationYour systems talking to each other
- MVP developmentA first version you can sell
- Software testingBugs found before your users do
- DevOpsReleases that ship without drama
- Software maintenanceUpdates, fixes and support
- Application modernizationOld systems made current
- Power BI consultingDashboards your team reads
- AI integrationAI inside the tools you use
- Custom CRM developmentA CRM built around your sales
Marketing
- SEO servicesGet found by buyers
- Local SEOCalls from nearby customers
- AI SEOShow up in AI answers
- Technical SEOA site search engines can read
- Content marketingArticles that bring in buyers
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- Paid socialAds where your buyers scroll
- LinkedIn adsReach decision makers
- Email marketingEmails that bring buyers back
- Conversion rate optimizationMore inquiries from the same visits
- Ecommerce marketingMore orders for your store
- Influencer marketingCreators your buyers follow
- Lead generationQualified inquiries, not just clicks
- App store optimizationGet your app found and installed
- Social media optimizationSocial that supports sales
- Amazon adsProfit on Amazon, not just sales
- White label for agenciesDelivery behind your agency
Designing
- Website designSites that bring in leads
- WordPress websitesSites your team can edit
- Shopify developmentStores that sell across borders
- Ecommerce website designCustom stores beyond Shopify
- Brand identityLogo, colors and voice that match
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- UI and UX designScreens people find easy
- Landing page designOne page, one action
- Website maintenanceUpdates, fixes and backups
- Website redesignA new site without losing rankings
- Creative designCampaigns, motion and collateral
- White label web developmentBuilds under your agency's name