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Home / Digital marketing / Paid social
Paid social · Meta, LinkedIn, TikTok and Pinterest · USA and Canada
Paid social agency for the USA and Canada
PromotEdge International works as a paid social agency for businesses in the USA, Canada and other markets. We plan, build and manage ad campaigns on Facebook and Instagram, LinkedIn, TikTok and Pinterest, with the creative, testing and tracking each one needs. Our delivery team is in India.
Social ads that reach the right people and are judged on the leads and sales they bring.
In short
Paid social reaches people who are not searching yet. We pick the platforms where your buyers spend time, test small, and put more money only behind the ads that bring real leads or sales.
Paid social media management services
Each platform reaches different people in a different mood, so each gets its own plan.
| Service | What you get |
|---|---|
| Platform and audience plan | Which platforms to use, who to reach on each, and what a lead or sale can cost. |
| Meta ads | Facebook and Instagram campaigns for awareness, leads and sales, with retargeting of past visitors. |
| LinkedIn ads | Campaigns aimed at job titles, companies, industries and seniority, for B2B buyers. |
| TikTok and Pinterest ads | Short video and visual campaigns for consumer brands and online stores. |
| Ad creative | Images, short videos and copy made for each platform's formats. |
| Testing | Audiences, offers and creative tested against each other, with budget moved to what works. |
| Tracking | Pixels, conversion APIs and lead forms set up, so each ad is judged on real results. |
| Reporting | Spend, leads, sales and cost per result by campaign, in plain English. |
Part of our digital marketing services.
Brands we have worked with
- Fine Organics
- Weichai
- Novozymes
- Dozco
- SANY
- Prezent
- Honest AI
- SCENNE
- Sara International
- Vega MPS
- Desi Machine Pvt. Ltd.
Work delivered from India. Results are shared one to one, under NDA.
- Since 2015
- Round the clock, as per your location
- 4 pillars
- We travel to our clients every 3 to 4 months
Talk to us
Tell us what you need
We use these details only to reply to you.
Rather talk now?
How we work
- 01
Tell us the goal
A rough note through the form on what you sell and what needs to change.
- 02
We study your market
How people find you today, where inquiries get lost, then a call in your working day.
- 03
A written plan
The work, who does it and how it is measured. Nothing starts until you approve it.
- 04
The work starts
Our team in India does the work, with calls set in your working hours.
- 05
Reports and visits
Every number we report shows its source and date range, and we travel to our clients every 3 to 4 months.
Industries we serve
- ConstructionMarketing for construction
- ManufacturersMarketing for manufacturers
- SaaS and techMarketing for saas and tech
- Real estateMarketing for real estate
- StartupsMarketing for startups
- Professional servicesMarketing for professional services
- HealthcareMarketing for healthcare
- Car dealershipsMarketing for car dealerships
- LandscapingMarketing for landscaping
- Engineering firmsMarketing for engineering firms
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- Hotels and tourismMarketing for hotels and tourism
- LogisticsMarketing for logistics
- EducationMarketing for education
- FinanceMarketing for finance
- ChemicalsMarketing for chemicals
- Life sciencesMarketing for life sciences
- MiningMarketing for mining
- Building productsMarketing for building products
Common challenges
Why social ads waste money, and what we do about it
Typical situations, not results from a named client.
Tracking that does not work
Without working pixels and conversion events, the platform cannot learn who buys. We fix tracking first.
The same ad on every platform
A LinkedIn post and a TikTok video need different formats and tones. We make creative for each.
Ads that hit special category rules
Housing, jobs, credit and political ads have limited targeting on Meta. We plan audiences within those rules from the start.
How we work
How we run paid social
- 01
Agree the numbers
What a customer is worth, and so what a lead or sale can cost.
- 02
Set up tracking
We check pixels, conversion events and forms before any money goes in.
- 03
Launch small tests
A few audiences and creative ideas, on a modest budget.
- 04
Scale what works
Budget moves to the ads that meet the target, and the rest are paused.
- 05
Refresh creative
Social audiences tire of the same ad, so new creative goes in on a schedule.
What paid social is
Paid social is advertising on social platforms, aimed at people by their interests, behaviour, job or past visits to your site. It suits products people buy on impulse or discover by seeing, and B2B services where LinkedIn can reach the exact job titles that buy.
Some ads have extra rules. Meta treats ads about housing, employment, credit and financial products, and social issues, elections or politics as Special Ad Categories, with limits on targeting by age, gender and location. We plan those campaigns within the rules, as on our real estate work.
Cost
What paid social management costs
There is no public price list, because the cost follows the job.
What affects the cost
- How many platforms you run
- How much creative each month needs
- How many campaigns and audiences
- How much tracking set-up comes first
How we price
Your ad spend is separate and goes directly to the platforms. You see the scope and the fee in writing before work starts.
Questions buyers ask us
It plans, builds and manages ad campaigns on social platforms such as Facebook, Instagram, LinkedIn, TikTok and Pinterest, including creative, testing, tracking and reporting.
Yes. For B2B we lean on LinkedIn, where you can target job titles and companies. For consumer brands and online stores, Meta, TikTok and Pinterest usually do more.
Platform and audience planning, campaign set-up, ad creative, testing, tracking, budget management and reporting.
The one where your buyers already spend time, and where you can make creative that fits. We usually start with one or two platforms and add more once the numbers hold.
We recommend the ad accounts sit in your business, with us given access, so you keep the data and history if you ever change agency.
Shivanand Mishra, our Digital Marketing Lead, leads paid social, with our creative team on the ads. They use licensed tools and software, and we are available round the clock, 24x7, as per your location. We travel to our clients every 3 to 4 months.
Tell us what is not working
A real person reads every message and replies.
Guides on this topic
- By industry
Car dealership marketing ideas for new and used dealers, within the rules
Dealership marketing ideas come in two kinds: the ones that sell cars and the ones that look busy. This guide is the first kind, twelve ideas for new and used dealers, in the order they usually pay back, each with the rule it runs inside, because a dealership's ads live under rules on price and payment that few other businesses meet. It sits under our main guide to digital marketing for car dealerships. It is general information, not legal advice; your compliance officer and counsel decide what applies to your store.
- By industry
Construction equipment marketing: how dealers, rental firms and makers win buyers
A contractor who needs an excavator, a compact loader or a crane for next month has three questions: which machine fits the job, what will it really cost, and who can deliver it to the site. Construction equipment marketing is the work of answering those questions before a competitor does. It looks different for a dealer with a territory and inventory, a rental firm that lives on utilization, and a manufacturer that sells through dealers. This guide covers all three, with the online work that brings quote requests and the measures that show it is paying. Our engineering and industrial marketing page describes how we work with these firms.
- By industry
Digital marketing for car dealerships: what moves cars and fills service bays
A dealership is two businesses with one front door: a sales floor that moves units and a service department that fills bays, and digital marketing has to work for both. It also works inside rules that most industries never meet, on what a price may say and what a payment ad must disclose. This guide sets out those rules with their sources, then the eight parts of a plan that moves cars and fills service bays, and links to six guides that go deeper on ideas, the website, AI, SEO, social and independent repair shops. It is the main guide in our car dealer series and sits beside our car dealership industry page. It is general information, not legal advice; your compliance officer and counsel decide what applies to your store.
- By industry
Facebook ads for real estate: the housing rules, the setups that work and how to judge the leads
Facebook ads for real estate are a regulated kind of advertising. In the USA and Canada, housing ads on Meta run under a special ad category that strips out much of the targeting other advertisers use, and the law and the REALTOR code add rules of their own. This guide sets out those rules with sources, the campaign setups that work inside them, and how to judge the leads. It sits under our main guide to real estate digital marketing.
- Comparisons
Facebook ads vs Google Ads: which one for your business?
Facebook and Google are the two largest ad platforms most businesses will consider, and they work in opposite directions. Google shows ads to people who type a need into a search box; Facebook and Instagram show ads to people who match a profile while they scroll. That difference decides cost, lead quality and what the ads must do. This guide compares the two with public benchmarks and says which to start with. It is part of our guide to paid social strategy.
- Costs
How much do Meta ads cost? CPC, CPM and what drives them
"How much do Facebook and Instagram ads cost?" has no list price for an answer, because Meta sells every impression through an auction. What you can know is what other advertisers have paid, what moves the price, and how to set a budget that tests properly. This guide gives public, dated US benchmarks for cost per click, per thousand impressions and per lead, explains the drivers, and shows how to budget from your own numbers. It is part of our guide to paid social strategy. We publish no rate card of our own.
All our services
Four kinds of work. One plan.
Strategy
- Brand strategyKnow what you stand for
- Marketing strategy consultingA plan before you spend
- Digital transformation consultingProcesses that run on software
- AI consultingWhere AI pays off for you
- CTO as a serviceTechnical leadership, part-time
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- India go-to-marketFor companies outside India
Technology
- AI automationHours back for your team
- AI agentsSoftware that does the task
- AI chatbotsAnswers day and night
- Outsource web developmentYour code, our team
- Hire developersEvery role, by the month or the hour
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- Staff augmentationExtra developers for your team
- Web app developmentSoftware your team uses daily
- Mobile app developmentApps for iPhone and Android
- CRM implementationOne record of every customer
- AnalyticsNumbers you can trust
- SaaS developmentYour product, built and run
- API integrationYour systems talking to each other
- MVP developmentA first version you can sell
- Software testingBugs found before your users do
- DevOpsReleases that ship without drama
- Software maintenanceUpdates, fixes and support
- Application modernizationOld systems made current
- Power BI consultingDashboards your team reads
- AI integrationAI inside the tools you use
- Custom CRM developmentA CRM built around your sales
Marketing
- SEO servicesGet found by buyers
- Local SEOCalls from nearby customers
- AI SEOShow up in AI answers
- Technical SEOA site search engines can read
- Content marketingArticles that bring in buyers
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- Paid socialAds where your buyers scroll
- LinkedIn adsReach decision makers
- Email marketingEmails that bring buyers back
- Conversion rate optimizationMore inquiries from the same visits
- Ecommerce marketingMore orders for your store
- Influencer marketingCreators your buyers follow
- Lead generationQualified inquiries, not just clicks
- App store optimizationGet your app found and installed
- Social media optimizationSocial that supports sales
- Amazon adsProfit on Amazon, not just sales
- White label for agenciesDelivery behind your agency
Designing
- Website designSites that bring in leads
- WordPress websitesSites your team can edit
- Shopify developmentStores that sell across borders
- Ecommerce website designCustom stores beyond Shopify
- Brand identityLogo, colors and voice that match
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- UI and UX designScreens people find easy
- Landing page designOne page, one action
- Website maintenanceUpdates, fixes and backups
- Website redesignA new site without losing rankings
- Creative designCampaigns, motion and collateral
- White label web developmentBuilds under your agency's name