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- Branding and brand strategyA clear position and identity, kept light until you have found product-market fit.
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Startups · Lean plans for early traction · USA and Canada
Digital marketing agency for startups in the USA and Canada
PromotEdge International works as a digital marketing agency and growth marketing agency for startups in the USA, Canada and other markets. We plan lean SEO, ads, website and brand work for companies that need traction before they have a name, an audience or a big budget. Our delivery team is in India.
A marketing plan sized to your runway, where every dollar has to show what it brought in.
In short
A startup has no brand name, no warm audience and no campaign history to learn from, and every month of runway counts. So we start with one or two channels, test small, and keep only what brings in real customers.
Building a new product first? See our MVP development services page.
For your app's store listing and your early technology decisions, see our app store optimization services and CTO as a service pages.
What we do for startups
Most startups need two or three of these, not all of them.
Technology
- Analytics and trackingTracking from first visit to paying customer, so you know which channel is worth more money.
Marketing
- SEO for startupsLong-tail, high-intent searches that larger rivals are not targeting, where a focused startup can rank sooner.
- Targeted ads and performance marketingSmall test budgets on the channels where your buyers already look, scaled only when the numbers hold.
- Social mediaProfiles and posts that build credibility while the brand is new.
- Content and emailContent that answers what your buyers ask, and emails that keep early leads warm until they are ready.
Designing
- Website and conversion workA fast site that turns the few visitors you have into sign-ups, demos or orders.
Grouped by kind of work. Pick one, or ask us which to start with.
Brands we have worked with
- Fine Organics
- Weichai
- Novozymes
- Dozco
- SANY
- Prezent
- Honest AI
- SCENNE
- Sara International
- Vega MPS
- Desi Machine Pvt. Ltd.
Work delivered from India. Results are shared one to one, under NDA.
- Since 2015
- Round the clock, as per your location
- 4 pillars
- We travel to our clients every 3 to 4 months
Startups we suit
Software and SaaS startups
Trials, demos and paying accounts. See our SaaS marketing page for the detail, and SaaS development for the build.
Online stores and consumer brands
New products that need to be found and bought, with ads that pay for themselves order by order.
B2B and service startups
A small number of careful buyers, where one right inquiry matters more than traffic.
Founders without a marketing hire
You want the work done, and one person to ask about all of it.
Talk to us
Tell us what you need
We use these details only to reply to you.
Rather talk now?
How we work
- 01
Tell us the goal
A rough note through the form on what you sell and what needs to change.
- 02
We study your market
How people find you today, where inquiries get lost, then a call in your working day.
- 03
A written plan
The work, who does it and how it is measured. Nothing starts until you approve it.
- 04
The work starts
Our team in India does the work, with calls set in your working hours.
- 05
Reports and visits
Every number we report shows its source and date range, and we travel to our clients every 3 to 4 months.
Common challenges
What gets in the way, and what we do about it
Typical situations, not results from a named client.
No data to learn from
There is no campaign history yet. We run small, clear tests first, so the plan is built on your own numbers as soon as they come in.
Playbooks made for big brands
Awareness campaigns assume a known name and a large budget. We start where buyers are already searching instead.
Runway pressure
Every month of spend has to justify itself. We agree what a customer is worth and what a lead can cost before money goes in.
Big rivals own the main keywords
We target the long-tail, intent-rich searches they ignore, and build from there.
How startup buyers decide
Buyers rarely know a new startup's name, so they find it through a search for their problem, a comparison or a recommendation. They check the site, look for proof and leave quickly if the offer is unclear.
That is why the first work is usually a clear website, a few high-intent search pages and a small ad test. Organic search keeps bringing traffic after the work is done, while paid ads stop when the budget does, so most startups need both in the right balance.
Cost
What startup marketing costs
There is no public price list, because the cost follows the job.
What affects the cost
- The channels you start with
- How much content each month needs
- Whether the website or brand needs work first
- How much tracking set-up comes first
How we price
Your ad spend is separate and goes directly to the platforms. You see the scope and the fee in writing before work starts.
Questions buyers ask us
A startup has no established name, warm audience or campaign history, and it is managing runway. Marketing has to find traction with small tests, not repeat what works for a known brand.
Usually both, in different amounts. Ads bring traffic from the first day and help you test messages. SEO takes a few months but keeps bringing qualified traffic after the work is done.
Work back from what a customer is worth and how many leads it takes to win one. That sets what a lead can cost, and so what a first test budget should be.
Yes. Software and SaaS startups are judged on paying accounts, not sign-ups. Our SaaS marketing page covers that work in detail.
Shivanand Mishra, our Digital Marketing Lead, leads startup marketing, with our website coding team, led by Avijit Bhattacherjee on front end and back end, on websites. They use licensed tools and software, and we are available round the clock, 24x7, as per your location.
Tell us what is not working
A real person reads every message and replies.
Guides for this industry
- By industry
Growth marketing for startups: the tests that find your channel
Growth marketing for startups is often sold as a bag of tricks. It is a method: a way of testing channels, pages and messages quickly enough to find what brings paying customers before the runway ends, and of stopping what does not. This guide sets out the method, from the written hypothesis to the decision, the channels to test first, and the conversion and retention tests that follow. It sits under our main guide to startup marketing strategy.
- Costs
Startup marketing budget: how much to spend, and where, in the first year
Most startup marketing budget advice borrows a percentage from established companies and applies it to a business with little or no revenue. This guide does the arithmetic the other way round, from runway and cost per customer, gives the 2026 benchmarks for what they are worth once revenue exists, and says where the first dollars should go. It sits under our main guide to startup marketing strategy.
- By industry
Startup marketing strategy: a plan for the first year
A startup marketing strategy has one job in the first year: find a channel that brings paying customers at a cost the business can carry, before the money runs out. Everything else, from the brand to the blog, serves that search. This guide lays out the plan in six steps, from the first buyers to the weekly numbers, and links to the three guides that go deeper on budget, growth tests and the website. It belongs with our startups page.
- By industry
Startup website design: the pages you need at launch, and the ones you do not
Startup website design has a trap at each end. A site that tries to say everything, with a page for every feature and audience, takes months and converts no one. A single page with a waitlist form answers none of the questions a real buyer asks. This guide sets out the six pages a startup needs at launch, what each must contain, what to leave out, the speed targets, and how the site grows as channel tests succeed. It sits under our main guide to startup marketing strategy.
All our services
Four kinds of work. One plan.
Strategy
- Brand strategyKnow what you stand for
- Marketing strategy consultingA plan before you spend
- Digital transformation consultingProcesses that run on software
- AI consultingWhere AI pays off for you
- CTO as a serviceTechnical leadership, part-time
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- India go-to-marketFor companies outside India
Technology
- AI automationHours back for your team
- AI agentsSoftware that does the task
- AI chatbotsAnswers day and night
- Outsource web developmentYour code, our team
- Hire developersEvery role, by the month or the hour
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- Staff augmentationExtra developers for your team
- Web app developmentSoftware your team uses daily
- Mobile app developmentApps for iPhone and Android
- CRM implementationOne record of every customer
- AnalyticsNumbers you can trust
- SaaS developmentYour product, built and run
- API integrationYour systems talking to each other
- MVP developmentA first version you can sell
- Software testingBugs found before your users do
- DevOpsReleases that ship without drama
- Software maintenanceUpdates, fixes and support
- Application modernizationOld systems made current
- Power BI consultingDashboards your team reads
- AI integrationAI inside the tools you use
- Custom CRM developmentA CRM built around your sales
Marketing
- SEO servicesGet found by buyers
- Local SEOCalls from nearby customers
- AI SEOShow up in AI answers
- Technical SEOA site search engines can read
- Content marketingArticles that bring in buyers
All marketingShow fewer
- Paid socialAds where your buyers scroll
- LinkedIn adsReach decision makers
- Email marketingEmails that bring buyers back
- Conversion rate optimizationMore inquiries from the same visits
- Ecommerce marketingMore orders for your store
- Influencer marketingCreators your buyers follow
- Lead generationQualified inquiries, not just clicks
- App store optimizationGet your app found and installed
- Social media optimizationSocial that supports sales
- Amazon adsProfit on Amazon, not just sales
- White label for agenciesDelivery behind your agency
Designing
- Website designSites that bring in leads
- WordPress websitesSites your team can edit
- Shopify developmentStores that sell across borders
- Ecommerce website designCustom stores beyond Shopify
- Brand identityLogo, colors and voice that match
All designingShow fewer
- UI and UX designScreens people find easy
- Landing page designOne page, one action
- Website maintenanceUpdates, fixes and backups
- Website redesignA new site without losing rankings
- Creative designCampaigns, motion and collateral
- White label web developmentBuilds under your agency's name