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PromotEdge International

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Ecommerce SEO · Categories, products and feeds · USA and Canada

Ecommerce SEO agency for stores in the USA and Canada

PromotEdge International works as an ecommerce SEO agency for online stores in the USA, Canada and other markets. We help stores rank for what shoppers search, then judge the work on orders and revenue. Our delivery team is in India.

Tell us about your store

Category and product pages that rank for what your shoppers search.

In short

We build SEO around your store's own structure: category pages for broad buying searches, product pages for exact ones. It pays back best for a store with a large range or repeat buyers.

Ecommerce SEO services we offer

Fixes made at template level reach every product at once, so that is where we start.

ServiceWhat you get
Product page SEOTitles, descriptions, images, reviews and Product structured data, starting with the items that already sell. Slow sellers can wait until the pages that earn are in order.
Category and collection page SEOA single owner page for each buying search, with text that helps a shopper choose. Collections on Shopify follow the same rules. We also link categories to each other, so authority reaches the ones that need it.
Technical ecommerce SEO and Core Web VitalsFilters, duplicate pages, pagination, redirects and phone speed. On large stores, we read server logs where you can share them, to see what Google really crawls.
Platform SEO
Google Merchant Center and product feedsClean feeds and matching page data, which support free listings and Shopping ads. Price and stock need to agree between page and feed, or products can be held back.
Content and links for D2C brandsBuying guides and comparison pages that send shoppers and authority to your categories.
AI search for storesClear product facts and answers that shopping assistants and Google's AI Overviews can read. They also draw on reviews and comparison pages, so we look at those too.
Conversion work for storesCategory, product and checkout changes that turn more search visitors into orders.

Part of our SEO services work.

Brands we have worked with

  • Fine Organics
  • Weichai
  • Novozymes
  • Dozco
  • SANY
  • Prezent
  • Honest AI
  • SCENNE
  • Sara International
  • Vega MPS
  • Desi Machine Pvt. Ltd.

Work delivered from India. Results are shared one to one, under NDA.

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  • Since 2015
  • Round the clock, as per your location
  • 4 pillars
  • We travel to our clients every 3 to 4 months
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Call +91 98366 39955WhatsApp us

How we work

  1. 01

    Tell us the goal

    A rough note through the form on what you sell and what needs to change.

  2. 02

    We study your market

    How people find you today, where inquiries get lost, then a call in your working day.

  3. 03

    A written plan

    The work, who does it and how it is measured. Nothing starts until you approve it.

  4. 04

    The work starts

    Our team in India does the work, with calls set in your working hours.

  5. 05

    Reports and visits

    Every number we report shows its source and date range, and we travel to our clients every 3 to 4 months.

Industries we serve

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Common challenges

Why ecommerce SEO stalls, and what we do about it

These are typical situations, not results from a named client.

Product text is the manufacturer's

If a hundred stores carry the same words, yours gives search engines little reason to choose you. We rewrite the sellers that matter first, using real questions from your customers.

Out-of-stock pages get deleted

A deleted product loses its links and rankings. If the item is coming back, the page stays and offers alternatives. If it has gone for good, we redirect it to the closest category.

Seasonal pages restart each year

A new address every Black Friday throws away last year's links. One permanent address for each season builds up over time.

The platform gets in the way

Shopify fixes parts of its URL structure, and WooCommerce slows down as plugins pile up. We tell you what can change and what you have to live with.

Reviews sit where search engines cannot read them

Some review apps load late or inside a frame, so crawlers never see them. We check that reviews appear in the rendered page and in structured data.

One store sells to two countries

Prices in US and Canadian dollars, different shipping, and French for Quebec can each call for their own version. We split the store only where one of those truly differs, and use hreflang when we do.

Paid and organic get mixed up

Shopping ads can take credit for sales that search would have brought anyway. We report the two side by side, using your store's own order data.

How we work

How we run ecommerce SEO

  1. 01

    Read-only access

    We ask for read access to Search Console, analytics and Merchant Center, then tie revenue to landing pages.

  2. 02

    A crawl of the whole store

    We find filter pages, duplicates, dead products and anything else that wastes crawling.

  3. 03

    A category map

    Every buying search gets one owner page, and gaps in your range of categories come to light.

  4. 04

    Template fixes

    One change to a template can fix thousands of pages, so those go first, tested on a copy of the store.

  5. 05

    Top sellers next

    We improve the categories and products that earn the most before we touch the long tail.

  6. 06

    Reports on revenue

    Your monthly report leads with organic orders and revenue for each category, and rankings come after that.

What ecommerce SEO is

Ecommerce SEO, or e-commerce search engine optimization, is SEO built around a store's own structure. Category pages match broad buying searches and usually carry the most weight, product pages catch exact searches, and filters, feeds and speed decide how much of the store search engines can use.

It pays back well for a store with a large range or repeat buyers. A small store with a few products may do better with ads first, and we will tell you if yours is one.

For a store that sells in India, see PromotEdge's ecommerce SEO page.

Cost

What ecommerce SEO costs

There is no public price list, because the cost follows the job.

What affects the cost

  • The size of the catalog
  • The platform
  • The store's technical health
  • How much text needs writing each month

How we price

You see each item and the fee in writing before work starts.

Questions buyers ask us

  • If you hire, evaluate an ecommerce SEO firm, consultant or specialist on what they would change on your website first, and ask for retail examples. With a few dozen products and a platform that handles the basics, you can do a lot yourself. An agency earns its fee once the store has thousands of pages, filters, feeds and several people changing things. Check first whether your top categories have any chance on page one, because that tells you if the work can pay back.

  • Category and product pages built around how shoppers search, clean filters and feeds, structured data for products, fast pages on a phone, and fixes for the duplicate URLs large catalogues create.

  • Yes, WooCommerce is one of the platforms we work on. It gives you more control than a hosted store, and it also leaves speed, plugins and duplicate pages in your hands. Those three are usually where we start.

  • By organic orders and revenue from your store's own data, broken down by category. Search Console shows clicks and position. If you allow it, we also compare revenue against what the same pages earned a year ago, which takes seasons out of the picture.

  • Start with categories that already rank on page two for searches that sell, as they are closest to earning. Then move to your top-selling products, then to the templates behind both. Blog posts come after that, unless a buying guide can feed a category that matters.

  • Plan in months. Template fixes can show within weeks, as Google recrawls the pages. Competitive categories take longer, and any change made close to your peak season may not show in time for it, so start well before.

  • Usually yes, at least while SEO builds. Shopping ads bring sales now and show which products and searches convert, and that tells SEO where to focus. Over time, a strong organic category can let you test lowering spend there.

  • Our delivery team is in India, and we travel to our clients every 3 to 4 months. Shivanand Mishra, our Digital Marketing Lead, leads SEO, and Raju Barui, a backend developer, handles store fixes. They use licensed tools and software. We are available round the clock, 24x7, as per your location.

Tell us what is not working

A real person reads every message and replies.

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Guides on this topic

  • By industry

    Digital marketing for ecommerce brands: the 2027 growth playbook

    Ecommerce marketing used to be simple: run ads, bring people to the store, convert some, and make enough on those orders to keep the ads running. In 2027 that model is under strain from two sides: acquisition costs more, and buyers increasingly find products through AI assistants and social feeds before they ever open a website. This guide covers digital marketing for ecommerce brands as it now works: margin first, product data agents can read, citations in AI answers, native social commerce and retention that protects profit. It is written for direct-to-consumer and marketplace brands in the USA and Canada.

    2026-11-08
  • Templates and field notes

    Ecommerce SEO checklist: 30 checks for an online store, in the order they pay back

    An ecommerce SEO checklist has to do two things a general checklist does not: tame a catalog with thousands of addresses so that search engines spend their time on the pages that sell, and give every buying search one page worth ranking. This checklist has 30 checks in six parts, in the order they pay back, with Google's own guidance cited where it exists. It sits under our main guide to digital marketing for ecommerce brands.

    2026-11-08
  • Guides

    Shopify SEO: what to fix first

    Shopify handles a good share of technical SEO out of the box, which is why many stores assume search will take care of itself. It does not: the platform gives every store the same defaults, and what separates stores in search is the work on top. This guide sets out what Shopify does for you, according to its own help pages, and what to fix first, in order, with Google's ecommerce guidance alongside. It is part of our guide to digital marketing for ecommerce brands. We are not a Shopify partner.

    2026-11-12
  • Comparisons

    Top e-commerce SEO agencies in the USA: Shopify and WooCommerce

    This guide compares five US agencies that sell e-commerce SEO or e-commerce marketing to online stores. Every figure was read on Clutch or on the agency's own website on 1 November 2026, and each is dated. It is a comparison and not a ranking, and PromotEdge International is an ecommerce SEO agency too, so we have left ourselves out of the list.

    2026-11-01

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