Technology
- Chatbots for common questionsAnswers on hours, services and booking, kept away from medical advice and health details.
- Healthcare appsPatient, booking and telehealth apps, with privacy planned in.
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Healthcare · Practices, clinics and health brands · USA and Canada
Healthcare marketing agency for practices, clinics and health brands
PromotEdge International works as a healthcare marketing agency for medical, dental and mental health practices, clinics, wellness, nutrition and hair care businesses, and health brands in the USA, Canada and other markets. We plan local search, websites, content and paid campaigns around how patients choose a provider, and keep tracking away from the pages where people share health details. Our delivery team is in India.
More of the right patients finding you, with tracking and claims kept inside the rules.
In short
Patients search for a symptom, a treatment or a provider near them, then read reviews before they book. We help you show up at each step, without the tracking and claims that put health businesses at risk.
Health and wellness clients we have worked for in India include Kopran, Zandu and Keya Seth Aromatherapy. That work was for their business in India and was delivered by our team there.
What we do for healthcare businesses
Each plan uses only the work that fits your practice.
Marketing
- Local SEOBusiness Profiles, location pages and reviews for each office you run.
- Healthcare SEOPages for the conditions, treatments and services patients search for.
- Content marketingClear, accurate articles reviewed by your clinicians before they go live.
- Reviews and reputationA routine for asking every patient for a review, within FTC rules and privacy limits.
Designing
- Practice websites and redesignsFast, accessible sites, with forms that send health details only to tools that should hold them.
Grouped by kind of work. Pick one, or ask us which to start with.
Brands we have worked with
- Fine Organics
- Weichai
- Novozymes
- Dozco
- SANY
- Prezent
- Honest AI
- SCENNE
- Sara International
- Vega MPS
- Desi Machine Pvt. Ltd.
Work delivered from India. Results are shared one to one, under NDA.
- Since 2015
- Round the clock, as per your location
- 4 pillars
- We travel to our clients every 3 to 4 months
Healthcare businesses we suit
Medical practices and clinics
Family practices, specialists and multi-location clinics that need local visibility and booked appointments.
Dental practices
General and specialist dentists, where local search and reviews drive most new patients.
Mental health, wellness and nutrition
Therapists, counselling practices, wellness and nutrition businesses, where privacy and careful claims matter most.
Physical therapy, med spa and hair care
Practices and studios that compete on trust and convenience in a crowded local market.
Health brands and digital health
Companies selling health products or apps, where FTC claim rules apply to every ad.
Talk to us
Tell us what you need
We use these details only to reply to you.
Rather talk now?
How we work
- 01
Tell us the goal
A rough note through the form on what you sell and what needs to change.
- 02
We study your market
How people find you today, where inquiries get lost, then a call in your working day.
- 03
A written plan
The work, who does it and how it is measured. Nothing starts until you approve it.
- 04
The work starts
Our team in India does the work, with calls set in your working hours.
- 05
Reports and visits
Every number we report shows its source and date range, and we travel to our clients every 3 to 4 months.
Common challenges
What gets in the way, and what we do about it
Typical situations, not results from a named client. None of this is legal advice.
Tracking on the wrong pages
HHS has warned that online tracking tools can expose protected health information. Its guidance on online tracking was partly struck down by a federal court in 2024, but the core rule stands. We keep ad pixels, session recording and retargeting tags off appointment forms, symptom pages and patient portals. Any vendor that receives health details needs a business associate agreement (BAA), and we sign HIPAA business associate agreements with the practices we work for.
Claims that promise results
The FTC requires competent and reliable evidence for health claims (Health Products Compliance Guidance). We write what a treatment involves, not what it will cure, and never present before-and-after results as typical.
Reviews and patient stories
The FTC's rule on reviews and testimonials bans fake, bought and gated reviews. Using a patient's story needs their written authorization, and in Canada provincial colleges limit testimonials, so we check each province's rules first.
Canadian privacy law
Canada has PIPEDA and provincial health privacy laws, such as Ontario's PHIPA. We plan forms and data flows with those in mind, and your privacy officer approves them.
Big directories own the searches
Doctor directories and review sites rank for many provider searches. We aim your pages at the treatment and location searches where a practice can win.
How patients choose a provider
Most patients start with a search: a symptom, a treatment or a provider type with a place name. They compare a few practices on reviews, location, insurance and how easy it is to book, and many decide on a phone.
So the work starts with your services, your locations and the questions patients ask. We build pages and profiles for those, measure booked appointments by source, and keep every claim and every tracking tag inside the rules. We do not describe ourselves as HIPAA compliant: compliance is your practice's responsibility, and we plan our work so it does not put that at risk.
Cost
What healthcare marketing costs
There is no public price list, because the cost follows the job.
What affects the cost
- How many locations and services
- How much clinical content each month
- Whether the website and forms need work first
- The channels you choose
How we price
Your ad spend is separate and goes directly to the platforms. You see the scope and the fee in writing before work starts.
Questions buyers ask us
It helps practices, clinics and health brands reach patients through local search, websites, content, reviews and paid campaigns, within the privacy and advertising rules that apply to health.
Yes. We plan local SEO, location and service pages, reviews and websites for medical practices and clinics, with tracking kept away from pages where patients share health details.
Yes. Dental practices rely on local search and reviews, so we start with your Business Profile, service pages and a review routine within FTC rules.
We do not call ourselves HIPAA compliant or certified. HIPAA compliance is the responsibility of your practice. We plan our work so tracking, forms and vendors do not put it at risk, and any vendor that receives health details needs a BAA. We sign HIPAA business associate agreements with the practices we work for.
Not on pages where people give health details, such as appointment forms, symptom pages and portals. HHS has warned that tracking tools can expose protected health information. General pages, such as a blog, need a careful review first.
No. We do not promise patient numbers or treatment outcomes. We agree what to measure, such as booked appointments by source, and report it honestly.
Shivanand Mishra, our Digital Marketing Lead, leads healthcare marketing, and your clinicians check every clinical fact before it is published. This page is general information, not legal advice.
Tell us what is not working
A real person reads every message and replies.
Guides for this industry
- Guides
Chiropractic marketing ideas
Most chiropractic patients come from a short distance away, find the clinic through a search or a friend, and decide after reading reviews and the clinic's own pages. Chiropractic marketing works when it makes that search easy and that decision confident, without the outcome claims that draw regulators' attention. Here are chiropractic marketing ideas, all online, with the FTC and HIPAA limits behind each. It is general information, not legal advice. It sits under our main guide to healthcare digital marketing.
- Guides
Dental marketing ideas that stay within the rules
Dental practices compete hard for the services that keep them growing: implants, clear aligners, cosmetic work and new families. Many fall back on discounts and generic social posts. Better ideas build trust before the first visit and keep patients coming back, and they stay inside the rules: the ADA Code of Professional Conduct, the FTC's rules on reviews and endorsements, and HIPAA. Here are dental marketing ideas that do both, all online. It is general information, not legal advice. It sits under our main guide to healthcare digital marketing; our digital marketing for dentists post covers the wider plan.
- By industry
Digital marketing for dentists: 9 strategies that fill the schedule
A dental practice is found, judged and booked online before anyone speaks to the front desk. This guide to digital marketing for dentists covers the nine strategies that fill a schedule, how AI search changes the picture, which strategy to prioritize, and a 90-day plan, written for practice owners in the USA and Canada. It is general information for marketers and owners, not legal or compliance advice; your professional rules and your counsel have the last word.
- Costs
Healthcare app development cost: what drives the price
Healthcare app development cost is asked as one question and answered badly as one number. The honest answer is a method: the hours the app takes multiplied by what those hours cost, plus the hours the rules add, plus the small fees and the large recurring costs after launch. This guide gives the method with public wage data, names the rules that add work, and shows where the money goes. It does not quote our prices, because scope decides them, and it does not cite a vendor price survey, because we did not open one as a primary source. It sits under our main guide to healthcare digital marketing. It is general information, not legal advice.
- By industry
Healthcare digital marketing: a plan that respects HIPAA and the FTC's rules
Healthcare digital marketing starts where other marketing ends: with the rules. A practice or clinic, and that includes mental health, dental, wellness, nutrition and hair care businesses, cannot run the ad pixels, retargeting and testimonial campaigns that a store runs, because patient data is protected and health claims are regulated. This guide sets out those rules with their sources, then the plan that works inside them, and links to six guides that go deeper on practices, websites, apps, med spas and physical therapy. It is the main guide in our healthcare series and sits beside our healthcare industry page. It is general information, not legal advice; your compliance officer and counsel decide what applies to you.
- Guides
HIPAA-compliant website design: forms, tracking and hosting, explained
“HIPAA-compliant website design” is a phrase practices search for and vendors sell, and it needs one correction before anything else: a website cannot be HIPAA compliant by itself. The practice or health brand that runs it is the regulated entity, and the site is designed so that it can meet its duties. This guide explains, from the HHS guidance itself, which pages carry protected health information, what may and may not run on them, how forms, hosting and vendors are handled, and what the June 2024 court order changed. It sits under our main guide to healthcare digital marketing. It is general information, not legal advice.
All our services
Four kinds of work. One plan.
Strategy
- Brand strategyKnow what you stand for
- Marketing strategy consultingA plan before you spend
- Digital transformation consultingProcesses that run on software
- AI consultingWhere AI pays off for you
- CTO as a serviceTechnical leadership, part-time
All strategyShow fewer
- India go-to-marketFor companies outside India
Technology
- AI automationHours back for your team
- AI agentsSoftware that does the task
- AI chatbotsAnswers day and night
- Outsource web developmentYour code, our team
- Hire developersEvery role, by the month or the hour
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- Staff augmentationExtra developers for your team
- Web app developmentSoftware your team uses daily
- Mobile app developmentApps for iPhone and Android
- CRM implementationOne record of every customer
- AnalyticsNumbers you can trust
- SaaS developmentYour product, built and run
- API integrationYour systems talking to each other
- MVP developmentA first version you can sell
- Software testingBugs found before your users do
- DevOpsReleases that ship without drama
- Software maintenanceUpdates, fixes and support
- Application modernizationOld systems made current
- Power BI consultingDashboards your team reads
- AI integrationAI inside the tools you use
- Custom CRM developmentA CRM built around your sales
Marketing
- SEO servicesGet found by buyers
- Local SEOCalls from nearby customers
- AI SEOShow up in AI answers
- Technical SEOA site search engines can read
- Content marketingArticles that bring in buyers
All marketingShow fewer
- Paid socialAds where your buyers scroll
- LinkedIn adsReach decision makers
- Email marketingEmails that bring buyers back
- Conversion rate optimizationMore inquiries from the same visits
- Ecommerce marketingMore orders for your store
- Influencer marketingCreators your buyers follow
- Lead generationQualified inquiries, not just clicks
- App store optimizationGet your app found and installed
- Social media optimizationSocial that supports sales
- Amazon adsProfit on Amazon, not just sales
- White label for agenciesDelivery behind your agency
Designing
- Website designSites that bring in leads
- WordPress websitesSites your team can edit
- Shopify developmentStores that sell across borders
- Ecommerce website designCustom stores beyond Shopify
- Brand identityLogo, colors and voice that match
All designingShow fewer
- UI and UX designScreens people find easy
- Landing page designOne page, one action
- Website maintenanceUpdates, fixes and backups
- Website redesignA new site without losing rankings
- Creative designCampaigns, motion and collateral
- White label web developmentBuilds under your agency's name