Home / Strategy / India go-to-market
Strategy · India go-to-market · For companies outside India
PromotEdge International helps companies in the USA, Canada, the UK, Europe and Australia win customers in India: software and AI firms, machinery and equipment makers, chemical and life sciences companies, and makers of building products. We research Indian buyers, adapt your positioning, and run the content, search, paid and outreach work that reaches them. Our delivery team is in India, so we know the market first-hand.
A plan for India written by people who work there, before you spend on campaigns.
In short
India rewards companies that treat it as its own market. We find out who buys products like yours there, change what you say so it lands, and run the channels that reach those buyers, with you deciding at each step.
Take the whole programme, or only the part you are missing.
| Service | What you get |
|---|---|
| Market and buyer research | Who buys products like yours in India, how they compare options, and which rivals they already know. |
| Positioning and messaging | What to say to Indian buyers, and what to change from the story you tell at home. |
| Local-language content | Hindi content where your buyers read it, alongside English. |
| Search for India | SEO for the terms Indian buyers type, with India pages on your own site. |
| Paid campaigns for India | Google, LinkedIn and Meta campaigns set up and run for Indian audiences. |
| Lead generation and outreach | Outreach to Indian businesses, dealers and distributors that match your buyer profile. |
| Measurement | Tracking that shows which India channel brought which lead. |
Part of our digital strategy work.
Brands we have worked with
Work delivered from India. Results are shared one to one, under NDA.
We use these details only to reply to you.
Rather talk now?
A rough note through the form on what you sell and what needs to change.
How people find you today, where inquiries get lost, then a call in your working day.
The work, who does it and how it is measured. Nothing starts until you approve it.
Our team in India does the work, with calls set in your working hours.
Every number we report shows its source and date range, and we travel to our clients every 3 to 4 months.
A few plain lines on each, and our page for that industry.
In our experience Indian buyers try a product before they talk to sales, and compare it with local tools on price and support. So we test the message on Indian buyers before you spend on ads.
The data and tax rules further down this page apply to you most directly. More on digital marketing for SaaS companies.
Machines sell on demonstrations, service and spare parts as much as on the spec sheet, so your dealers carry much of the sale and need material of their own. Our team already works for Weichai and SANY on their business in India.
The construction machinery fair bauma CONEXPO INDIA is held at India Expo Centre in Greater Noida, near Delhi; its next edition is listed for December 2028. More on engineering and industrial marketing.
Buyers here are technical. They want data sheets, approvals and someone who answers in their working day, which is why we put a named person in India on your account. Our team works for Novozymes on its business in India.
For medical devices, India's Medical Devices Rules, 2017 expect an overseas maker to appoint an authorised agent by power of attorney to import its devices. More on chemical marketing and life sciences marketing.
Architects, contractors and dealers each need different material, and we would give each its own pages rather than one brochure for all.
A product under one of India's Quality Control Orders can be imported only with the BIS Standard Mark, and under BIS's Foreign Manufacturers Certification Scheme the foreign maker applies itself and names an Authorised Indian Representative. More on building products marketing.
Your product, your buyers at home, and what you want from India.
Who to target in India, what to say, which channels come first, and how each will be judged.
Research, positioning and the first campaigns or outreach, with a review every two weeks.
What worked, what did not, and whether to grow, change course or stop.
Most companies come to India with a product that already sells elsewhere. In our experience the gap is in the message, the channels and the follow-up: Indian buyers compare carefully, ask for proof close to home, and expect a quick reply. So we start with research, before any ad runs.
The PromotEdge group has worked with brands since 2015, and our team is in India. It already works for multinationals on their business in India, including Weichai, Novozymes and SANY. We do not publish figures for named clients.
Two rules are worth knowing early. India's Digital Personal Data Protection Act, 2023 also applies to processing outside India when it is connected with offering goods or services to people in India. Its Rules were notified on 14 November 2025 and come in over 18 months; among other things they ask for a separate, plain consent notice and a point of contact for data questions. On tax, a company outside India that sells online services to people in India who are not registered for GST pays integrated GST itself and registers under a simplified scheme, under section 14 of the IGST Act. This is general information, not legal or tax advice.
We do not run events, print or outdoor advertising from this site. For a broad India market entry strategy and on-ground work, see PromotEdge's page on it, on our group's site for India. For the online side, see our SEO services, digital marketing for manufacturers and AI integration.
Beyond marketing, we can also sell on your behalf in India, as your sales partner there. The terms are agreed product by product before any selling starts.
There is no public price list, because the cost follows the plan.
Any ad spend and paid tools are separate and paid by you. You see the scope and the fee in writing before work starts.
Buyer research, positioning and messaging for Indian buyers, Hindi content where it helps, SEO and paid campaigns for India, outreach to Indian businesses, dealers and distributors, and tracking. You can take all of it or one part.
Yes. We make the material they sell with, such as product pages, comparison sheets and campaigns that send buyers to them, and our outreach can look for new ones. Choosing and appointing them stays your decision.
Not from this site. Trade-show and other on-ground work in India is done by our group's team for India, on promotedge.com. We run the online side around a show: pages, campaigns and the follow-up with the people you met.
It can. The Digital Personal Data Protection Act, 2023 also covers processing outside India that is connected with offering goods or services to people in India, and its Rules, notified on 14 November 2025, come in over 18 months. Check with your lawyer how it applies to you. This is general information, not legal advice.
Yes. We run lead generation and outreach to Indian businesses that match your buyer profile, and you see who we contact and what we say. We do not promise a number of leads.
Yes. Beyond marketing, we can also sell on your behalf in India, as your sales partner there. The terms are agreed product by product before any selling starts.
With a short call. Then you get a written plan, and the first 90 days cover research, positioning and the first campaigns or outreach, with a review every two weeks.
Shivanand Mishra, our Digital Marketing Lead, leads this work, with our team in India. Calls run in your working hours, and we travel to our clients every 3 to 4 months.
A real person reads every message and replies.
Four kinds of work. One plan.
