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PromotEdge International

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Chemicals · Specialty, industrial and agro · USA, Canada and other markets

Chemical marketing agency for specialty and industrial chemical makers

PromotEdge International works as a chemical marketing agency for specialty, industrial and agro chemical makers selling to buyers in the USA, Canada and other markets. We build technical product websites, B2B SEO and content for R&D, formulation and procurement buyers, and keep claims within the rules for hazardous substances. Our delivery team is in India.

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Formulators and procurement teams finding your products, with every claim inside the hazard and labelling rules.

In short

Chemical buyers search by function, grade and application, and they need data sheets before they talk to sales. We make your products easy to find, compare and request, in words a chemist and a buyer both trust.

Chemical clients we have worked for include Fine Organics, Novozymes and Himadri Speciality Chemical. That work was for their business in India and was delivered by our team there.

What we do for chemical companies

Most chemical websites need product structure and documents before campaigns.

Marketing

  • B2B SEOPages for the product, CAS and application searches formulators make.
  • Technical contentApplication notes and guides written with your technical team.
  • LinkedIn adsCampaigns aimed at R&D, formulation and procurement roles.

Grouped by kind of work. Pick one, or ask us which to start with.

Brands we have worked with

  • Fine Organics
  • Weichai
  • Novozymes
  • Dozco
  • SANY
  • Prezent
  • Honest AI
  • SCENNE
  • Sara International
  • Vega MPS
  • Desi Machine Pvt. Ltd.

Work delivered from India. Results are shared one to one, under NDA.

See all clients

  • Since 2015
  • Round the clock, as per your location
  • 4 pillars
  • We travel to our clients every 3 to 4 months

Chemical companies we suit

01

Specialty chemical makers

Additives, intermediates and performance chemicals sold by application and grade.

02

Industrial chemical producers

Bulk and commodity products, where reliability, documents and supply matter most.

03

Agro chemical companies

Crop protection and nutrition products, under pesticide claim rules.

04

Exporters to North America

Indian and other makers selling to US and Canadian buyers who research online first.

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How we work

  1. 01

    Tell us the goal

    A rough note through the form on what you sell and what needs to change.

  2. 02

    We study your market

    How people find you today, where inquiries get lost, then a call in your working day.

  3. 03

    A written plan

    The work, who does it and how it is measured. Nothing starts until you approve it.

  4. 04

    The work starts

    Our team in India does the work, with calls set in your working hours.

  5. 05

    Reports and visits

    Every number we report shows its source and date range, and we travel to our clients every 3 to 4 months.

Common challenges

What gets in the way, and what we do about it

Typical situations, not results from a named client. None of this is legal advice.

Hazard information in advertising

In the EU, the CLP Regulation (Article 48) requires an ad for a substance classified as hazardous to name its hazard classes. From 1 January 2028, under Regulation (EU) 2024/2865 as amended by Regulation (EU) 2025/2439, ads must show hazard pictograms, signal words and hazard statements, and online offers must show the label elements (Article 48a); suppliers may apply the new Article 48 before then. In the USA, OSHA's Hazard Communication Standard governs safety data sheets and labels. We keep marketing claims consistent with your SDS and labels.

Pesticide and agro claims

Under EPA's FIFRA rules, pesticide marketing cannot call a product 'safe' or 'non-toxic'. We write agro pages to the approved label, not beyond it.

Green and bio-based claims

The FTC Green Guides govern claims such as 'green', 'eco-friendly' or 'bio-based'. We use them only where you can back them with evidence.

Export-controlled products

Some chemicals fall under the Chemical Weapons Convention schedules, the Australia Group lists or the US Export Administration Regulations. We never market controlled products loosely, and your compliance team approves those pages.

Websites built like brochures

Buyers want specifications and documents, not slogans. We structure pages around the data they compare.

How chemical buyers choose a supplier

Formulators and procurement teams search for a function, grade or CAS number, compare specifications and documents, and ask for samples before they buy. They check certifications, supply reliability and how quickly a supplier answers.

So the work starts with your product range and the applications it serves. We build product and application pages, make documents easy to request, run B2B search and LinkedIn for the roles that buy, and measure sample and quote requests by source.

Cost

What chemical marketing costs

There is no public price list, because the cost follows the job.

What affects the cost

  • How many products and applications
  • Whether the website needs rebuilding first
  • How much technical content each month
  • The channels you choose

How we price

Any ad spend is separate and goes directly to the platforms. You see the scope and the fee in writing before work starts.

Questions buyers ask us

  • It helps chemical makers reach formulators and procurement teams through technical websites, B2B SEO, application content, LinkedIn and inquiry handling, within the hazard and claim rules for chemicals.

  • Yes. We structure chemical websites around products, grades and applications, with data sheets and safety documents easy to request.

  • We keep every claim consistent with your safety data sheets and labels, follow the EU CLP and OSHA rules where they apply, and your regulatory team approves the pages. This is general information, not legal advice.

  • Yes, within the EPA's FIFRA rules: no 'safe' or 'non-toxic' claims, and nothing beyond the approved label.

  • Yes. We publish SDS and technical data sheet downloads by product and language, kept in line with the versions your regulatory team approves.

  • Shivanand Mishra, our Digital Marketing Lead, leads chemical marketing, with our website coding team, led by Avijit Bhattacherjee on front end and back end, on websites. Your technical team checks every product fact.

Tell us what is not working

A real person reads every message and replies.

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Guides for this industry

  • Guides

    Chemical company branding: names, logos and trust

    Chemical buyers choose suppliers on quality, consistency and documentation, so a chemical company's brand has to look as careful as its plant. It also has to work inside rules most branding guides never mention: hazard communication rules that control what may appear on a label, trademark law that decides whether you can keep a name, and green-claim rules that apply to names and taglines as much as to ads. This guide covers chemical company branding from naming to logo to claims, with the rule behind each point. It is general information, not legal advice. It sits under our main guide to marketing strategy for the chemical industry.

    2026-11-12
  • Guides

    Chemical industry trade shows: the digital work before and after the stand

    Chemical shows put buyers, formulators and distributors from many countries in one hall for a few days. They cost a lot, and much of the value leaks away afterwards: badge scans never followed up, sample requests lost between the stand and the lab, a team that needs a week to recover. This guide lists the main chemical industry trade shows with their dates and places as their organizers publish them, then sets out the digital work before, during and after the stand that turns a show into samples, trials and orders. We do no events and build no stands; we run the online campaign. It sits under our main guide to marketing strategy for the chemical industry.

    2026-11-12
  • Guides

    How to find chemical buyers in the USA, Canada and beyond

    Chemical buyers are specific people: a procurement manager qualifying a second source, a formulation chemist testing a new grade, a distributor filling a gap in its line. Finding them in a new market means two kinds of work: being easy to find when they search, and reaching them directly when they do not. This guide covers both, for producers selling into the USA, Canada and other markets, with the consent rules that govern email and the export controls that govern who you may sell some chemicals to. We sell no buyer lists; we build the pages and campaigns that bring buyers to you. It sits under our main guide to marketing strategy for the chemical industry.

    2026-11-12
  • Guides

    How to sell chemical products to industrial buyers

    Selling a chemical product to an industrial buyer is a technical sale with a long middle. The first conversation is easy compared with what follows: a sample, a lab trial, a plant trial, a quality review, an approval and a place on the approved-supplier list, any of which can stall. This guide sets out how to sell chemical products to industrial buyers step by step, from choosing accounts to keeping the approval, with the rules that apply to what you say along the way. It sits under our main guide to marketing strategy for the chemical industry, which covers the marketing that brings the first conversation.

    2026-11-12
  • By industry

    Marketing strategy for the chemical industry: how specialty and industrial makers win buyers

    Chemicals are bought by people who test before they trust: a formulator who needs a grade to behave in a recipe, a procurement team that needs a second source, an EHS manager who reads the safety data sheet before anyone else. A marketing strategy for the chemical industry earns their attention with technical substance, gets the material onto the sample bench, and keeps every claim inside rules that are stricter than most industries face. This guide sets out the rules with their sources, then the seven parts of the plan, and links to a spoke on selling chemical products. It is the main guide in our chemicals series and sits beside our chemical industry page. It is general information, not legal advice; your regulatory team and counsel decide what applies to you.

    2026-11-12
  • Guides

    REACH compliance: what chemical exporters must get right in their marketing

    Chemical exporters selling into the European Union meet two regulations in their marketing: REACH, which governs registration of chemical substances, and CLP, which governs classification, labelling and, increasingly, advertising. A careless line on a website ("REACH certified", a missing hazard pictogram in an ad, "eco-friendly" on a hazardous product) can mislead EU buyers and break the rules. This guide explains what REACH and CLP mean for an exporter's website, catalog and ads, from ECHA's own pages and the regulation text. It is general information, not legal or regulatory advice. It sits under our main guide to marketing strategy for the chemical industry.

    2026-11-12

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