Build a page for each product with the CAS number, grades, specifications, packaging, documents on request and an inquiry form. Run LinkedIn campaigns to procurement and technical roles at target accounts. Appoint distributors where buyers prefer local supply, and use your government's trade services. Email only people who consented, and screen every inquiry for controlled chemicals.
Count qualified inquiries, samples sent and first orders by source.
Be found: product pages buyers can search
Buyers search for a specific substance, grade or application, often by CAS number. A page for each product that answers those searches is the base of everything else. Google's SEO starter guide covers the basics of titles, headings and structure; for chemicals, each page should carry:
- Identity: product name, synonyms, CAS number and the grades you supply.
- Specification: purity, key parameters and test methods, as you would put them on a certificate of analysis.
- Supply: packaging, minimum order, lead time and where you ship from.
- Documents: safety data sheet, specification sheet and regulatory status, on request through a short form.
- Applications: what the product is used for, in the buyer's words.
Reach buyers directly on LinkedIn
When buyers are not searching yet, go to them. LinkedIn's ad targeting reaches members by job title, company, industry and seniority, so a campaign can reach procurement managers, R&D and formulation chemists, and plant managers at a named list of accounts in one country. Lead with a technical asset (a grade comparison, an application note, a sample offer) and a short inquiry form. Our LinkedIn ads service plans and runs these campaigns.
Distributors and trade services
In many markets, buyers prefer to buy from a local distributor that holds stock and handles import formalities. A distributor page on your site, listing what you offer distributors and who you work with already, helps you find partners as well as buyers. Government trade services help exporters too; the US International Trade Administration's Export Solutions pages, for example, list research by industry and country, trade data and help meeting buyers for US businesses. Exporters in other countries should check their own government's trade service.
Email: consent first, and no bought lists
Bought email lists rarely carry consent you can prove. Canada's CASL requires consent before a commercial electronic message; the USA's CAN-SPAM rules require accurate headers, a postal address and an opt-out honored within 10 business days. Build your own list from people who asked to hear from you: sample requests, document downloads and inquiries, each with a clear consent checkbox. We sell no buyer lists and do not send to bought ones.
Screen buyers of controlled chemicals
Some chemicals are controlled because they can be misused. The Chemical Weapons Convention's Annex on Chemicals sorts controlled chemicals into Schedules 1, 2 and 3; the Australia Group, 42 countries and the European Union at its June 2026 plenary, harmonizes export controls through common lists that include chemical weapons precursors; and the US Export Administration Regulations govern many dual-use exports. If you make any listed chemical, keep its page request-only, ask for end use and destination on the form, and route those inquiries to your export compliance team before anyone quotes, and keep a record of each screening decision.
How to measure buyer finding
Count by source: qualified inquiries (a real company, a real need, a market you serve), samples sent, trials started and first orders. Track the cost of each qualified inquiry and each first order by channel. Search Console shows which product pages buyers find and for which searches; your CRM shows which of them bought. Raw inquiry counts mislead when many come from resellers fishing for prices.
What we do and do not do
PromotEdge International is an international strategy, technology, marketing and design company, and our delivery team is in India. We build product pages, B2B SEO and LinkedIn campaigns that bring buyers to you. We sell no buyer lists, send no email to bought lists, and do no events. Chemical clients we have worked for include Fine Organics, Novozymes and Himadri Speciality Chemical. That work was for their business in India and was delivered by our team there. Our chemical marketing service page describes the work. This guide is general information, not legal advice; export controls and consent law apply to each sale and each contact.
Facts we rely on: see our company facts for what we state about ourselves and where each fact comes from.