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Outsource marketing · Plans and campaigns run for you · You keep the budget
Outsource digital marketing without hiring a team
PromotEdge International is an international strategy, technology, marketing and design company. We run SEO, ads, content and reporting for businesses in the USA, Canada and other markets that want a full marketing team without hiring one. Our delivery team is in India, and your own brand stays in front: the accounts stay in your name and everything goes out under your company.
Your marketing planned and run for you, with the brand and budget kept on your side.
In short
An outside team plans and runs your marketing, while you keep the brand, the budget and the final say. It works when someone on your side can give the team an hour a week.
Digital marketing work you can outsource
Hand over one channel or all of them. Either way, the work runs from one plan.
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Google Ads and paid social
Campaigns judged on qualified leads and sales, run inside your own accounts.
Social media management
A posting plan for the networks your buyers use, with your approval before anything goes out.
Email and automation
Newsletters and lead follow-up flows inside your own email platform or CRM.
Conversion work
Page and form changes that turn more of your existing visitors into leads.
Analytics and CRM set-up
Tracking from first click to closed deal, so you can see what paid for itself.
Brands we have worked with
- Fine Organics
- Weichai
- Novozymes
- Dozco
- SANY
- Prezent
- Honest AI
- SCENNE
- Sara International
- Vega MPS
- Desi Machine Pvt. Ltd.
Work delivered from India. Results are shared one to one, under NDA.
- Since 2015
- Round the clock, as per your location
- 4 pillars
- We travel to our clients every 3 to 4 months
Talk to us
Tell us what you need
We use these details only to reply to you.
Rather talk now?
How we work
- 01
Tell us the goal
A rough note through the form on what you sell and what needs to change.
- 02
We study your market
How people find you today, where inquiries get lost, then a call in your working day.
- 03
A written plan
The work, who does it and how it is measured. Nothing starts until you approve it.
- 04
The work starts
Our team in India does the work, with calls set in your working hours.
- 05
Reports and visits
Every number we report shows its source and date range, and we travel to our clients every 3 to 4 months.
Industries we serve
- ConstructionMarketing for construction
- ManufacturersMarketing for manufacturers
- SaaS and techMarketing for saas and tech
- Real estateMarketing for real estate
- StartupsMarketing for startups
- Professional servicesMarketing for professional services
- HealthcareMarketing for healthcare
- Car dealershipsMarketing for car dealerships
- LandscapingMarketing for landscaping
- Engineering firmsMarketing for engineering firms
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- Hotels and tourismMarketing for hotels and tourism
- LogisticsMarketing for logistics
- EducationMarketing for education
- FinanceMarketing for finance
- ChemicalsMarketing for chemicals
- Life sciencesMarketing for life sciences
- MiningMarketing for mining
- Building productsMarketing for building products
Common challenges
Why outsourced marketing disappoints, and what we do about it
The team never learns your business
Most of this comes from skipping the first month's listening. We ask for sales calls, lost-deal reasons and customer words before we write a line.
You get activity instead of leads
A long list of posts and tasks can hide a flat pipeline. We agree what a good lead is, count only those, and put that number at the top of the report.
Your voice gets lost
Copy from outside often sounds like everyone else. A short voice guide and your approval on early pieces fix most of it.
Juniors take over after the pitch
Ask who will do the work before you sign. The plan names your lead, and you can speak to that person directly.
Channels pull in different directions
Ads promise one thing and the site says another. One team and one plan keep the message the same from the first click to the sales call.
How we work
How outsourcing your marketing starts
- 01
Read-only access
We look at your analytics, ad accounts and site, and find what is working today before we suggest changes.
- 02
Time with your sales team
They know why deals are won and lost. That conversation shapes the plan more than any keyword tool.
- 03
A plan for the first quarter
It sets the channels in order, the budget for each, who does what, and what a good lead means for you.
- 04
Monthly work and reviews
Each month has agreed tasks, a call and a report. You see who did what, and what comes next.
- 05
A reset every quarter
Money moves towards what brought good leads, and away from what did not.
How your accounts, customers and reputation stay safe
An outside team will speak in your name, so these limits are set before work starts.
Accounts stay in your name
Ad accounts, analytics, your CRM and your email platform all belong to you. We work through user access that you can remove.
You approve what goes out
Nothing is published in your company's name without your sign-off, until you tell us a type of post no longer needs it.
Customer lists stay put
Your lists stay inside your own email platform or CRM, and we do not copy them to our machines.
The law still applies to you
In the USA, hiring another company does not remove your CAN-SPAM duties, and Canada's anti-spam law has its own rules. We set up each send with those rules in mind, and you sign off the list and the wording.
An NDA from day one
Your plans and numbers stay with the people working on them. We sign an NDA on request, on your template or ours.
Outsourced team, in-house hires or freelancers
This choice depends on how much marketing you need and who can manage it.
| Question | Outsourced team | In-house hires | Freelancers |
|---|---|---|---|
| Fits when | You need several channels and have no marketing team | Marketing is large enough for a full-time team | You need one clear task or channel |
| Who manages the work | A lead on the outside team, with one person on your side | Your own marketing manager | You, for each freelancer |
| Product knowledge | Has to be built in the first months | Strongest over time | Depends on the person |
| Tools | Comes with licensed tools | You buy them | Varies |
| Main risk | Distance from your business | Cost and hiring time | Gaps when someone is away |
What outsourcing digital marketing means
Outsourcing digital marketing means an outside team plans and runs your marketing, while you keep the brand, the budget and the final say.
It suits a company with no marketing team, or a small one stretched across too many channels. It suits you less if nobody on your side can give the team an hour a week, because good marketing depends on what your sales team hears from buyers.
Cost
What outsourced marketing costs
There is no public price list, because the cost follows the job.
What affects the cost
- How many channels you hand over
- How much content you need
- How hard your market is
How we price
Your ad spend is separate and goes directly to the platforms. You see the scope and the fee in writing before work starts. Monthly work runs for a minimum of 3 months, then continues with 30 days' notice.
Questions buyers ask us
Ask who will work on your account, and speak to them. Ask how they define a good lead, and whose name the accounts sit in. Ask what happens to your data and work if you leave. A good partner will have asked you about your margins and sales cycle before you get that far.
Keep what depends on knowing your company from the inside, such as positioning and approvals. Outsource what takes specialist skill or tools, such as SEO, paid media and tracking. Many companies start with one channel and add more once they trust the team.
A freelancer depends on one person, so holidays or a better offer can stop the work. An agency spreads that risk, and the danger shifts to your account being handed to someone junior. Either way, ask who does the work and put the access in your own name.
Cost is one reason, and a deep pool of digital skills is another. The trade-offs are distance from your market and a large time difference. We answer those by reading your market closely, setting calls in your working hours and traveling to our clients every 3 to 4 months. Judge any team on its results and how it communicates, wherever it sits.
We have worked for clients across the USA, Canada, Australia, Dubai, Saudi Arabia and Oman. We write in the market's own English and check rules for your trade and country before we recommend anything. Your sales team still knows your buyers better than we do, which is why we ask to meet them. Clients we can name include Fine Organics, Weichai, Novozymes, Honest AI, Dozco and SANY, with work delivered from India.
India is 9.5 to 13.5 hours ahead of most of the USA and Canada. We set calls in your working hours and leave written updates for your morning. We are available round the clock, 24x7, as per your location.
Shivanand Mishra, our Digital Marketing Lead, leads the work, and your plan names the people on each channel. The team uses licensed tools and software.
Tell us what is not working
A real person reads every message and replies.
Guides on this topic
- Guides
Agency outsourcing: what to hand off, what to keep, and how to brief it
Every agency outsources something eventually; the question is what. Hand off the wrong work and you lose the thing clients pay for; keep everything and the team runs out of hours before the agency runs out of demand. This guide sorts agency work into what to hand off and what to keep, shows how to brief a partner so the work comes back right, and lists what to check before you sign. It is part of our guide to scaling a marketing agency.
All our services
Four kinds of work. One plan.
Strategy
- Brand strategyKnow what you stand for
- Marketing strategy consultingA plan before you spend
- Digital transformation consultingProcesses that run on software
- AI consultingWhere AI pays off for you
- CTO as a serviceTechnical leadership, part-time
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- India go-to-marketFor companies outside India
Technology
- AI automationHours back for your team
- AI agentsSoftware that does the task
- AI chatbotsAnswers day and night
- Outsource web developmentYour code, our team
- Hire developersEvery role, by the month or the hour
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- Staff augmentationExtra developers for your team
- Web app developmentSoftware your team uses daily
- Mobile app developmentApps for iPhone and Android
- CRM implementationOne record of every customer
- AnalyticsNumbers you can trust
- SaaS developmentYour product, built and run
- API integrationYour systems talking to each other
- MVP developmentA first version you can sell
- Software testingBugs found before your users do
- DevOpsReleases that ship without drama
- Software maintenanceUpdates, fixes and support
- Application modernizationOld systems made current
- Power BI consultingDashboards your team reads
- AI integrationAI inside the tools you use
- Custom CRM developmentA CRM built around your sales
Marketing
- SEO servicesGet found by buyers
- Local SEOCalls from nearby customers
- AI SEOShow up in AI answers
- Technical SEOA site search engines can read
- Content marketingArticles that bring in buyers
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- Paid socialAds where your buyers scroll
- LinkedIn adsReach decision makers
- Email marketingEmails that bring buyers back
- Conversion rate optimizationMore inquiries from the same visits
- Ecommerce marketingMore orders for your store
- Influencer marketingCreators your buyers follow
- Lead generationQualified inquiries, not just clicks
- App store optimizationGet your app found and installed
- Social media optimizationSocial that supports sales
- Amazon adsProfit on Amazon, not just sales
- White label for agenciesDelivery behind your agency
Designing
- Website designSites that bring in leads
- WordPress websitesSites your team can edit
- Shopify developmentStores that sell across borders
- Ecommerce website designCustom stores beyond Shopify
- Brand identityLogo, colors and voice that match
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- UI and UX designScreens people find easy
- Landing page designOne page, one action
- Website maintenanceUpdates, fixes and backups
- Website redesignA new site without losing rankings
- Creative designCampaigns, motion and collateral
- White label web developmentBuilds under your agency's name