Inquiries sales will not call
Cheap form fills from the wrong companies waste time. We judge channels by what sales accepts.
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Lead generation · B2B companies · USA and Canada
Lead generation services for B2B companies in the USA and Canada
PromotEdge International offers lead generation services for B2B companies in the USA, Canada and other markets. We bring buyers to you through search, paid search, LinkedIn and content, send them to landing pages built to convert, and pass every inquiry to your CRM, so your sales team follows up the same day. Our delivery team is in India.
Inquiries from the companies you want to sell to, judged by what your sales team can use.
In short
B2B buyers research for weeks before they contact anyone. Lead generation works when you show up during that research with something useful, and make it easy to ask for a conversation when they are ready.
Lead generation services we offer
The channels and pages that bring inquiries, joined up and measured.
| Service | What you get |
|---|---|
| Buyer and offer review | Who buys, what they search, and why they would contact you rather than a competitor. |
| SEO for buying searches | Pages that rank for the searches buyers make when they are choosing a supplier. |
| Paid search | Search ads on the terms that show buying intent, with budgets you control. |
| LinkedIn ads | Campaigns aimed at the job titles, companies and industries you sell to. |
| Content that earns the inquiry | Guides, comparisons and checklists buyers use during their research. |
| Landing pages and forms | Pages built for one offer, with forms short enough to finish. |
| CRM routing | Every inquiry sent to the right person in your CRM, with its source. |
| Reporting by source | Which channels bring inquiries your sales team accepts, not only clicks. |
Part of our digital marketing agency work.
Brands we have worked with
- Fine Organics
- Weichai
- Novozymes
- Dozco
- SANY
- Prezent
- Honest AI
- SCENNE
- Sara International
- Vega MPS
- Desi Machine Pvt. Ltd.
Work delivered from India. Results are shared one to one, under NDA.
- Since 2015
- Round the clock, as per your location
- 4 pillars
- We travel to our clients every 3 to 4 months
Talk to us
Tell us what you need
We use these details only to reply to you.
Rather talk now?
How we work
- 01
Tell us the goal
A rough note through the form on what you sell and what needs to change.
- 02
We study your market
How people find you today, where inquiries get lost, then a call in your working day.
- 03
A written plan
The work, who does it and how it is measured. Nothing starts until you approve it.
- 04
The work starts
Our team in India does the work, with calls set in your working hours.
- 05
Reports and visits
Every number we report shows its source and date range, and we travel to our clients every 3 to 4 months.
Industries we serve
- ManufacturersMarketing for manufacturers
- SaaS and techMarketing for saas and tech
- Professional servicesMarketing for professional services
Common challenges
Why B2B lead generation disappoints, and what we do about it
Typical situations, not results from a named client.
Traffic, but no inquiries
Visitors land on a general page and leave. A focused landing page gives them one clear next step.
Inquiries lost in an inbox
Slow replies lose buyers. We route each inquiry into your CRM with an owner.
No idea what works
Without source tracking, budgets are guesses. We tag every inquiry from the start.
How we work
How a lead generation program runs
- 01
Define a good inquiry
Agree with your sales team which companies, roles and needs count.
- 02
Pick the channels
Search, paid search, LinkedIn or content, chosen for where your buyers look.
- 03
Build the path
Ads or pages, a landing page and a form, connected to your CRM.
- 04
Launch and measure
Each inquiry tagged by source, and checked with sales each month.
- 05
Shift the budget
Money and effort move to the channels whose inquiries sales accepts.
What lead generation services cover
For a B2B company, lead generation means bringing the right companies to ask about your product or service. The work joins several channels: search engine optimization for buyers who search, paid search and LinkedIn ads to reach them faster, content they use while they compare, and landing pages that turn interest into an inquiry.
We do not sell lists or promise a number of leads. We build the channels and pages, measure each inquiry by source, and improve what your sales team says is working. For two channels that suit B2B buyers, see our LinkedIn ads agency and content marketing agency pages.
Cost
What lead generation services cost
There is no public price list, because the cost follows the job.
What affects the cost
- How many channels
- How many landing pages and offers
- How much content each month
- Whether your CRM needs setting up first
How we price
Ad spend is separate and goes directly to the platforms, on your accounts. You see the scope and the fee in writing before work starts.
Questions buyers ask us
A buyer and offer review, SEO for buying searches, paid search, LinkedIn ads, content, landing pages and forms, CRM routing and reporting by source.
We do not promise a number. It depends on your market, offer and budget. We measure every inquiry by source and move effort to what your sales team accepts.
It depends on how your buyers look for suppliers. Search suits buyers who know what they need; LinkedIn suits reaching specific roles and companies; content helps during long research. Most programs use two or three together.
Yes. We send each inquiry into your CRM with its source, so your team can follow up quickly and see which channels work.
Shivanand Mishra, our Digital Marketing Lead, leads lead generation work, with our website coding team, led by Avijit Bhattacherjee on front end and back end, on landing pages and forms. We are available round the clock, 24x7, as per your location, and we travel to our clients every 3 to 4 months.
Tell us what is not working
A real person reads every message and replies.
Keep exploring
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All our services
Four kinds of work. One plan.
Strategy
- Brand strategyKnow what you stand for
- Marketing strategy consultingA plan before you spend
- Digital transformation consultingProcesses that run on software
- AI consultingWhere AI pays off for you
- CTO as a serviceTechnical leadership, part-time
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- India go-to-marketFor companies outside India
Technology
- AI automationHours back for your team
- AI agentsSoftware that does the task
- AI chatbotsAnswers day and night
- Outsource web developmentYour code, our team
- Hire developersEvery role, by the month or the hour
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- Staff augmentationExtra developers for your team
- Web app developmentSoftware your team uses daily
- Mobile app developmentApps for iPhone and Android
- CRM implementationOne record of every customer
- AnalyticsNumbers you can trust
- SaaS developmentYour product, built and run
- API integrationYour systems talking to each other
- MVP developmentA first version you can sell
- Software testingBugs found before your users do
- DevOpsReleases that ship without drama
- Software maintenanceUpdates, fixes and support
- Application modernizationOld systems made current
- Power BI consultingDashboards your team reads
- AI integrationAI inside the tools you use
- Custom CRM developmentA CRM built around your sales
Marketing
- SEO servicesGet found by buyers
- Local SEOCalls from nearby customers
- AI SEOShow up in AI answers
- Technical SEOA site search engines can read
- Content marketingArticles that bring in buyers
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- Paid socialAds where your buyers scroll
- LinkedIn adsReach decision makers
- Email marketingEmails that bring buyers back
- Conversion rate optimizationMore inquiries from the same visits
- Ecommerce marketingMore orders for your store
- Influencer marketingCreators your buyers follow
- Lead generationQualified inquiries, not just clicks
- App store optimizationGet your app found and installed
- Social media optimizationSocial that supports sales
- Amazon adsProfit on Amazon, not just sales
- White label for agenciesDelivery behind your agency
Designing
- Website designSites that bring in leads
- WordPress websitesSites your team can edit
- Shopify developmentStores that sell across borders
- Ecommerce website designCustom stores beyond Shopify
- Brand identityLogo, colors and voice that match
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- UI and UX designScreens people find easy
- Landing page designOne page, one action
- Website maintenanceUpdates, fixes and backups
- Website redesignA new site without losing rankings
- Creative designCampaigns, motion and collateral
- White label web developmentBuilds under your agency's name