Broad campaigns buy the wrong searches
Automatic targeting finds new terms, and also pays for poor ones. We mine the search terms weekly and cut what does not sell.
Home / Digital marketing / Amazon ads
Amazon ads · Sponsored Products, Brands and Display · USA and Canada
Amazon PPC agency for brands selling in the USA and Canada
PromotEdge International is an international strategy, technology, marketing and design company. We run Amazon ads for brands and sellers on Amazon.com, Amazon.ca and other marketplaces, and judge each campaign on profit, not only on sales. Our delivery team is in India, and your seller and ad accounts stay yours.
Amazon ad spend judged on the profit it brings.
In short
We run Sponsored Products, Sponsored Brands and Sponsored Display for brands selling in the USA and Canada. Ads work best on listings with good reviews, margin and stock.
Amazon advertising services we offer
We set the order by what holds your sales back.
| Service | What you get |
|---|---|
| Sponsored Products | Keyword and product targeting, built from the searches that already convert for you. |
| Sponsored Brands | Brand ads with your logo, range and video, for shoppers browsing your category. |
| Sponsored Display | Reach shoppers who viewed your products, on Amazon and beyond. |
| Listing improvement | Titles, bullets, images and A+ content written to convert the traffic the ads bring. |
| Search term mining | Weekly reviews that move winning terms into exact campaigns and cut the waste. |
| Profit reporting | Ad cost against all sales and margin, so you can see what the ads really earn. |
Part of our digital marketing services work.
Brands we have worked with
- Fine Organics
- Weichai
- Novozymes
- Dozco
- SANY
- Prezent
- Honest AI
- SCENNE
- Sara International
- Vega MPS
- Desi Machine Pvt. Ltd.
Work delivered from India. Results are shared one to one, under NDA.
- Since 2015
- Round the clock, as per your location
- 4 pillars
- We travel to our clients every 3 to 4 months
Talk to us
Tell us what you need
We use these details only to reply to you.
Rather talk now?
How we work
- 01
Tell us the goal
A rough note through the form on what you sell and what needs to change.
- 02
We study your market
How people find you today, where inquiries get lost, then a call in your working day.
- 03
A written plan
The work, who does it and how it is measured. Nothing starts until you approve it.
- 04
The work starts
Our team in India does the work, with calls set in your working hours.
- 05
Reports and visits
Every number we report shows its source and date range, and we travel to our clients every 3 to 4 months.
Industries we serve
- ConstructionMarketing for construction
- ManufacturersMarketing for manufacturers
- SaaS and techMarketing for saas and tech
- Real estateMarketing for real estate
- StartupsMarketing for startups
- Professional servicesMarketing for professional services
- HealthcareMarketing for healthcare
- Car dealershipsMarketing for car dealerships
- LandscapingMarketing for landscaping
- Engineering firmsMarketing for engineering firms
Show allShow fewer
- Hotels and tourismMarketing for hotels and tourism
- LogisticsMarketing for logistics
- EducationMarketing for education
- FinanceMarketing for finance
- ChemicalsMarketing for chemicals
- Life sciencesMarketing for life sciences
- MiningMarketing for mining
- Building productsMarketing for building products
Common challenges
Why Amazon ads lose money, and what we do about it
These are typical situations, not results from a named client.
ACoS looks fine while profit falls
Ad cost against ad sales hides the full picture. We also track ad cost against all sales, with your margins.
Ads send shoppers to a weak listing
Poor images or few reviews waste the click. When the listing is the problem, we fix that before raising bids.
Stock runs out mid-campaign
Ads on an out-of-stock product waste money and hurt its rank. We watch stock and pause in time.
Rivals bid on your brand name
Shoppers searching for you see someone else first. Brand-defense campaigns keep your own name for you.
How we work
How we run your Amazon ads
- 01
Audit the account
We read your campaigns, search terms, listings and margins, with access you grant and can remove.
- 02
Set the targets
We agree what each product can afford to spend on ads, based on its margin.
- 03
Fix the listings first
The products with the most sales potential get their listings sorted before more budget goes in.
- 04
Build the campaign structure
Research, growth and brand-defense campaigns kept apart, so each budget does one job.
- 05
Weekly work, monthly report
Bids, terms and budgets each week, and a report on sales, ad cost and profit each month.
What Amazon PPC is
Amazon PPC is advertising inside Amazon's own store: Sponsored Products in search results and on product pages, Sponsored Brands with your logo and range, and Sponsored Display to reach shoppers again. Ads only work as well as the listing they point to, so we look at both.
It suits a brand with good reviews, margin to spend on ads and stock to sell.
Selling on Amazon in India? See PromotEdge's Amazon marketing services.
Cost
What Amazon ads management costs
There is no public price list, because the cost follows the job.
What affects the cost
- The number of products
- The number of marketplaces
- How much listing work is needed
How we price
Your ad spend is separate and is paid to Amazon directly. You see the fee in writing before work starts.
Questions buyers ask us
Ask how they decide what a product can afford to spend, and whether they report profit or only sales. Ask who will work on the account each week. Then give them a read-only look and see whether their findings make sense to you.
Yes. You stay the account owner and give us user access with the permissions the work needs. You can remove it at any time, and nothing about your account is transferred to us.
Search term data starts arriving within days, and a new campaign structure usually needs some weeks to settle. Profit improvements show over a few months, once waste is cut and listings are fixed.
ACoS is ad cost divided by sales from ads. TACoS is ad cost divided by all your sales, including organic ones. TACoS shows whether ads are building the whole business, while ACoS only describes the ads.
Avi Saraf, our Quick Commerce and Marketplace Lead, leads Amazon work, with Jhalak Agarwal, our Meta Lead, and Sourav Majumder on creative design. Our delivery team is in India, and we travel to our clients every 3 to 4 months. We are available round the clock, 24x7, as per your location.
Tell us what is not working
A real person reads every message and replies.
Guides on this topic
- Guides
Amazon PPC strategy for brands: structure, break-even ACOS and a 90-day plan
Amazon PPC strategy is the plan for how a brand spends on Sponsored Products, Sponsored Brands and related ads so that the spend grows profit rather than only sales. This guide covers what each ad type does, the break-even arithmetic every bid should answer to, a campaign structure that finds and owns search terms, and a 90-day plan. It sits under our main guide to digital marketing for ecommerce brands and beside our Amazon Ads service.
All our services
Four kinds of work. One plan.
Strategy
- Brand strategyKnow what you stand for
- Marketing strategy consultingA plan before you spend
- Digital transformation consultingProcesses that run on software
- AI consultingWhere AI pays off for you
- CTO as a serviceTechnical leadership, part-time
All strategyShow fewer
- India go-to-marketFor companies outside India
Technology
- AI automationHours back for your team
- AI agentsSoftware that does the task
- AI chatbotsAnswers day and night
- Outsource web developmentYour code, our team
- Hire developersEvery role, by the month or the hour
All technologyShow fewer
- Staff augmentationExtra developers for your team
- Web app developmentSoftware your team uses daily
- Mobile app developmentApps for iPhone and Android
- CRM implementationOne record of every customer
- AnalyticsNumbers you can trust
- SaaS developmentYour product, built and run
- API integrationYour systems talking to each other
- MVP developmentA first version you can sell
- Software testingBugs found before your users do
- DevOpsReleases that ship without drama
- Software maintenanceUpdates, fixes and support
- Application modernizationOld systems made current
- Power BI consultingDashboards your team reads
- AI integrationAI inside the tools you use
- Custom CRM developmentA CRM built around your sales
Marketing
- SEO servicesGet found by buyers
- Local SEOCalls from nearby customers
- AI SEOShow up in AI answers
- Technical SEOA site search engines can read
- Content marketingArticles that bring in buyers
All marketingShow fewer
- Paid socialAds where your buyers scroll
- LinkedIn adsReach decision makers
- Email marketingEmails that bring buyers back
- Conversion rate optimizationMore inquiries from the same visits
- Ecommerce marketingMore orders for your store
- Influencer marketingCreators your buyers follow
- Lead generationQualified inquiries, not just clicks
- App store optimizationGet your app found and installed
- Social media optimizationSocial that supports sales
- Amazon adsProfit on Amazon, not just sales
- White label for agenciesDelivery behind your agency
Designing
- Website designSites that bring in leads
- WordPress websitesSites your team can edit
- Shopify developmentStores that sell across borders
- Ecommerce website designCustom stores beyond Shopify
- Brand identityLogo, colors and voice that match
All designingShow fewer
- UI and UX designScreens people find easy
- Landing page designOne page, one action
- Website maintenanceUpdates, fixes and backups
- Website redesignA new site without losing rankings
- Creative designCampaigns, motion and collateral
- White label web developmentBuilds under your agency's name