White label PPC management for agencies

Your client's. Advertiser verification puts some of the advertiser's details in ad disclosures and the public Ads Transparency Center. Google lists verifying a customer's account as your own as a violation, so a white label partner should never run a client's ads through its own identity.

Yes, and they bind you as the agency that deals with the client. Google requires a separate account for each end-advertiser. Its transparency rules say cost data must show the exact amount Google charged, without your fee, and that a management fee must be disclosed in writing before the first purchase and on invoices. Your margin stays yours to set, and we build reports that keep media cost and fee apart. Read the current policy yourself, as Google updates it.

Ask who will work in the account, and what access they need. Ask whose name the account stays in if you part ways. Then give them one account to audit, and see whether the findings would change what you do next week.

A team in your own country sits in your hours, and that matters if your client wants someone on a call at short notice. Our delivery team is in India, so our working day runs through your night and your morning starts with the notes. We set calls in your working hours. We are available round the clock, 24x7, as per your location.

Shivanand Mishra, our Digital Marketing Lead, leads paid media. They work with licensed tools and software.