One listing for two stores
Apple and Google read listings differently. We write each one for its store.
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App store optimization · iOS and Android · USA and Canada
App store optimization services for iOS and Android apps
PromotEdge International offers app store optimization services for app owners in the USA, Canada and other markets. We research the words people search in the App Store and Google Play, rewrite titles, subtitles and descriptions, improve screenshots and icons, and test changes, so more searchers find and install your app. Our delivery team is in India.
Your app found by the people searching for it, and installed when they see the listing.
In short
App store optimization works on two things: being found in store search, and turning a listing view into an install. We work on both, for each store, because Apple and Google read your listing differently.
App store optimization services we offer
For a new app before launch, or a live app that is hard to find.
| Service | What you get |
|---|---|
| Store audit | Your listings in both stores checked against the apps you compete with. |
| Keyword research | The words your users search, by store and by country. |
| Titles and subtitles | Names and subtitles written for search and for people, within each store's limits. |
| Descriptions | Store text that explains the app clearly and uses the right words for Google Play. |
| Screenshots and icon | Images that show what the app does in the first seconds, briefed or designed. |
| Store listing tests | Changes tested with each store's own tools where available. |
| Ratings and reviews | A plan to ask happy users for reviews in the app, and to answer reviews. |
| Monthly report | Keyword positions, listing conversion and installs from search. |
Part of our digital marketing agency work.
Brands we have worked with
- Fine Organics
- Weichai
- Novozymes
- Dozco
- SANY
- Prezent
- Honest AI
- SCENNE
- Sara International
- Vega MPS
- Desi Machine Pvt. Ltd.
Work delivered from India. Results are shared one to one, under NDA.
- Since 2015
- Round the clock, as per your location
- 4 pillars
- We travel to our clients every 3 to 4 months
Talk to us
Tell us what you need
We use these details only to reply to you.
Rather talk now?
How we work
- 01
Tell us the goal
A rough note through the form on what you sell and what needs to change.
- 02
We study your market
How people find you today, where inquiries get lost, then a call in your working day.
- 03
A written plan
The work, who does it and how it is measured. Nothing starts until you approve it.
- 04
The work starts
Our team in India does the work, with calls set in your working hours.
- 05
Reports and visits
Every number we report shows its source and date range, and we travel to our clients every 3 to 4 months.
Industries we serve
- SaaS and techMarketing for saas and tech
- StartupsMarketing for startups
- EducationMarketing for education
Common challenges
Why apps stay hard to find, and what we do about it
Typical situations, not results from a named client.
Screenshots that show settings
People decide in seconds. Lead with what the app does for them.
Words people do not search
Brand words and slogans rank for nothing. We use the words users type.
Reviews left unanswered
Low ratings with no reply put people off. We plan replies and better-timed review requests.
How we work
How app store optimization runs
- 01
Audit
Both listings, your competitors and how users find you today.
- 02
Research words
What your users search, by store and country, and where you can rank.
- 03
Rewrite and redesign
Titles, text, screenshots and icon, one change set at a time.
- 04
Test
Listing tests where the store allows them, so changes are judged on installs.
- 05
Report and repeat
Monthly results, and the next set of changes.
What app store optimization services cover
The two stores work differently. On Apple's App Store, the app name and subtitle allow 30 characters each, and a hidden keyword field allows 100. On Google Play, the app name allows 30 characters and the short description 80, and there is no keyword field, so the store reads your listing text. ASO plans the words for each store within those limits.
ASO is search engine optimization for app stores, and it works best alongside your website's SEO services. If the app itself needs work, see our mobile app development company page.
Cost
What app store optimization costs
There is no public price list, because the cost follows the job.
What affects the cost
- One store or both
- How many countries and languages
- Whether screenshots and icon need new design
- One-off work or monthly optimization
How we price
Any paid ASO tools or app store ads are separate and paid by you. You see the scope and the fee in writing before work starts.
Questions buyers ask us
A store audit, keyword research, titles, subtitles and descriptions, screenshots and icon, listing tests, a ratings and reviews plan, and monthly reporting.
Yes. Apple uses a hidden keyword field and short text fields, while Google Play reads your full listing text. We write each listing for its own store.
Stores re-index listings after each update, so changes are usually measured over several weeks. We change one set of things at a time so we know what worked. We do not promise rankings or install numbers.
Yes. Getting the listing right before launch gives a new app its best start in store search.
Shivanand Mishra, our Digital Marketing Lead, leads app store optimization, with our designers on screenshots. We are available round the clock, 24x7, as per your location, and we travel to our clients every 3 to 4 months.
Tell us what is not working
A real person reads every message and replies.
All our services
Four kinds of work. One plan.
Strategy
- Brand strategyKnow what you stand for
- Marketing strategy consultingA plan before you spend
- Digital transformation consultingProcesses that run on software
- AI consultingWhere AI pays off for you
- CTO as a serviceTechnical leadership, part-time
All strategyShow fewer
- India go-to-marketFor companies outside India
Technology
- AI automationHours back for your team
- AI agentsSoftware that does the task
- AI chatbotsAnswers day and night
- Outsource web developmentYour code, our team
- Hire developersEvery role, by the month or the hour
All technologyShow fewer
- Staff augmentationExtra developers for your team
- Web app developmentSoftware your team uses daily
- Mobile app developmentApps for iPhone and Android
- CRM implementationOne record of every customer
- AnalyticsNumbers you can trust
- SaaS developmentYour product, built and run
- API integrationYour systems talking to each other
- MVP developmentA first version you can sell
- Software testingBugs found before your users do
- DevOpsReleases that ship without drama
- Software maintenanceUpdates, fixes and support
- Application modernizationOld systems made current
- Power BI consultingDashboards your team reads
- AI integrationAI inside the tools you use
- Custom CRM developmentA CRM built around your sales
Marketing
- SEO servicesGet found by buyers
- Local SEOCalls from nearby customers
- AI SEOShow up in AI answers
- Technical SEOA site search engines can read
- Content marketingArticles that bring in buyers
All marketingShow fewer
- Paid socialAds where your buyers scroll
- LinkedIn adsReach decision makers
- Email marketingEmails that bring buyers back
- Conversion rate optimizationMore inquiries from the same visits
- Ecommerce marketingMore orders for your store
- Influencer marketingCreators your buyers follow
- Lead generationQualified inquiries, not just clicks
- App store optimizationGet your app found and installed
- Social media optimizationSocial that supports sales
- Amazon adsProfit on Amazon, not just sales
- White label for agenciesDelivery behind your agency
Designing
- Website designSites that bring in leads
- WordPress websitesSites your team can edit
- Shopify developmentStores that sell across borders
- Ecommerce website designCustom stores beyond Shopify
- Brand identityLogo, colors and voice that match
All designingShow fewer
- UI and UX designScreens people find easy
- Landing page designOne page, one action
- Website maintenanceUpdates, fixes and backups
- Website redesignA new site without losing rankings
- Creative designCampaigns, motion and collateral
- White label web developmentBuilds under your agency's name