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PromotEdge International

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CRO · Research, testing and fixes · USA and Canada

CRO agency: conversion rate optimization for websites and landing pages

PromotEdge International works as a CRO agency for online stores, software companies and service businesses in the USA, Canada and other markets. We find where visitors drop off, fix what is clearly broken, and test the rest, so more of your traffic becomes leads or sales. Our delivery team is in India.

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More leads and sales from the visitors you already pay for.

In short

Conversion rate optimization starts with finding out why people leave, then changing the page, offer or form that stops them. Obvious problems get fixed straight away; uncertain ideas get tested against the current page.

Conversion rate optimization services

Research first, then fixes and tests in order of likely gain.

ServiceWhat you get
Tracking checkAnalytics and conversion events checked, so results can be trusted.
Funnel analysisWhere visitors drop off, from landing page to checkout or form.
User researchHeatmaps, session recordings, on-site surveys and form analytics.
Test planIdeas ranked by likely impact, confidence and effort.
A/B and multivariate testsVariants built, run to a planned sample size, and read honestly.
Page and form fixesClear problems fixed without waiting for a test.
Checkout and sign-up workFewer steps, clearer pricing and fewer surprises at the last step.
ReportingWhat changed, what it did to conversions, and what to test next.

Part of our digital marketing agency work.

Brands we have worked with

  • Fine Organics
  • Weichai
  • Novozymes
  • Dozco
  • SANY
  • Prezent
  • Honest AI
  • SCENNE
  • Sara International
  • Vega MPS
  • Desi Machine Pvt. Ltd.

Work delivered from India. Results are shared one to one, under NDA.

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  • Since 2015
  • Round the clock, as per your location
  • 4 pillars
  • We travel to our clients every 3 to 4 months
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How we work

  1. 01

    Tell us the goal

    A rough note through the form on what you sell and what needs to change.

  2. 02

    We study your market

    How people find you today, where inquiries get lost, then a call in your working day.

  3. 03

    A written plan

    The work, who does it and how it is measured. Nothing starts until you approve it.

  4. 04

    The work starts

    Our team in India does the work, with calls set in your working hours.

  5. 05

    Reports and visits

    Every number we report shows its source and date range, and we travel to our clients every 3 to 4 months.

Industries we serve

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Common challenges

Why CRO stalls, and what we do about it

Typical situations, not results from a named client.

Tests stopped too early

A test called after a few days often picks a false winner. We plan the sample size first.

Testing button colours

Small cosmetic tests rarely move much. We test offers, page structure and friction.

Too little traffic to test

Low-traffic sites cannot reach a result. We use research and fixes instead of tests there.

Broken tracking

Duplicate or missing events make every result doubtful. We fix tracking before anything else.

How we work

How a CRO programme runs

  1. 01

    Check tracking

    No test is worth running on numbers you cannot trust.

  2. 02

    Research

    Data, recordings and surveys show where and why people leave.

  3. 03

    Fix the obvious

    Broken forms, slow pages and confusing steps are fixed straight away.

  4. 04

    Test the rest

    Uncertain ideas run as A/B tests until there is enough data to decide.

  5. 05

    Keep the winners

    Winning versions go live, and the next test starts.

What a CRO agency does

A CRO agency raises the share of visitors who take the action you want: buy, sign up, book or send an inquiry. It is often cheaper than buying more traffic, because every later visitor benefits from each improvement.

The tools changed recently. Google retired Google Optimize on 30 September 2023, so tests now run in other testing tools linked to Google Analytics 4. We work with the tool you have or help you pick one.

For the pages themselves, see our landing page design services, and for tracking, our Google Analytics consultant page.

Cost

What CRO costs

There is no public price list, because the cost follows the job.

What affects the cost

  • How much traffic your site gets
  • How many tests a month
  • How much research and design each test needs
  • Whether development is included

How we price

Testing tool fees are separate and paid by you. You see the scope and the fee in writing before work starts.

Questions buyers ask us

  • It researches why visitors leave, fixes clear problems, and runs tests on pages, offers and forms so more visitors become leads or customers.

  • The work of raising the share of visitors who take a desired action, such as buying, signing up or sending an inquiry.

  • Yes. For stores we focus on product pages, cart and checkout. For software and service companies, on sign-up, demo and inquiry forms.

  • It depends on your conversion rate and the size of change you want to detect. Low-traffic sites usually get more from research and fixes than from tests, and we will tell you which fits.

  • Until it reaches the sample size planned before it started, and usually at least one or two full weeks to cover weekday and weekend behaviour.

  • Shivanand Mishra, our Digital Marketing Lead, leads CRO, with our designers and developers on the changes. They use licensed tools and software, and we are available round the clock, 24x7, as per your location.

Tell us what is not working

A real person reads every message and replies.

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Guides on this topic

  • Templates and field notes

    CRO audit checklist: find what stops visitors converting

    Most sites lose more visitors to small, fixable faults than to bad traffic: a form that asks for too much, a page that loads slowly on a phone, an ad that promises one thing and a page that says another. A CRO audit finds those faults in a set order so the fixes come with evidence. This checklist covers eight sections, with the thresholds and public data behind each. It is part of our guide to conversion rate optimization.

    2026-11-12
  • Guides

    Ecommerce conversion rate optimization: what to fix on product pages, cart and checkout

    Ecommerce conversion rate optimization is the work of turning more of a store's visitors into buyers by fixing the product page, the cart and the checkout, and by testing what you change. This guide skips the general definition and goes straight to the store: the reasons shoppers leave, the fixes that answer each reason, the tests that fit a store's traffic, and the numbers to watch. It sits under our main guide to digital marketing for ecommerce brands.

    2026-11-08
  • By industry

    Growth marketing for startups: the tests that find your channel

    Growth marketing for startups is often sold as a bag of tricks. It is a method: a way of testing channels, pages and messages quickly enough to find what brings paying customers before the runway ends, and of stopping what does not. This guide sets out the method, from the written hypothesis to the decision, the channels to test first, and the conversion and retention tests that follow. It sits under our main guide to startup marketing strategy.

    2026-11-08
  • Guides

    Product-led growth marketing: what changes for the marketing team

    In a sales-led SaaS company, marketing's job ends when a qualified lead reaches sales. In a product-led company, the product does much of the selling: people sign up for a free plan or trial, use it, and upgrade when it proves its value. That moves marketing's work deeper into the funnel: helping new users succeed, spotting who is ready to buy, and making upgrades easy. This guide covers what product-led growth changes for the marketing team, with the measures that matter. It sits under our main guide to SEO for SaaS businesses, next to our B2B SaaS marketing strategy guide.

    2026-11-12
  • Guides

    Website conversion rate benchmarks by industry

    Every marketing lead eventually asks whether their conversion rate is good. The honest answer starts with a question back: a conversion of what, on what kind of page? Benchmarks differ by several times depending on whether they count landing pages or whole sites, form fills or qualified leads, purchases or add-to-carts. This guide gathers public, dated benchmarks by industry and page type, says what each measures, and shows how to compare your own rate fairly. It is part of our guide to conversion rate optimization.

    2026-11-12
  • Start here

    What is conversion rate optimization? A plain guide for B2B and SaaS companies

    Conversion rate optimization is the part of digital marketing that works on the visitors you already have. Instead of paying for more traffic, it asks why most of the current traffic leaves without acting, and changes the site until more of it does. This guide defines CRO in plain words, shows how conversion rate is calculated, explains what to fix first on a B2B or SaaS website, how a CRO program runs, when A/B testing is and is not worth it, and how to measure the result. It is written for marketing leads at B2B and SaaS companies in the USA, Canada and Europe.

    2026-11-08

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