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Life sciences · APIs, CDMOs and CMOs · USA, Canada and other markets
Life science marketing agency for API makers, CDMOs and CMOs
PromotEdge International works as a life science marketing agency for API manufacturers, contract development and manufacturing organizations (CDMOs), contract manufacturers and biotech suppliers selling to buyers in the USA, Canada and other markets. We build websites, technical content and B2B search around how sponsors shortlist suppliers, and keep every regulatory claim accurate. Our delivery team is in India.
On the shortlist when sponsors and buyers research suppliers, long before the RFP.
In short
Sponsors and procurement teams research suppliers for months before they issue an RFP. They look for capabilities, quality systems and regulatory history. We make those easy to find and impossible to misread.
Life science clients we have worked for include Kopran and Novozymes. That work was for their business in India and was delivered by our team there.
What we do for life science companies
Most plans start with the website and capability content, then add search and LinkedIn.
Marketing
- Technical contentCapability guides and application notes written with your scientists and checked by your regulatory team.
- B2B SEOPages for the molecules, services and capabilities buyers search for.
- LinkedIn adsCampaigns aimed at sourcing, CMC and business development roles.
Designing
- Pharmaceutical website designCapability, facility and quality pages that answer what sponsors check first.
Grouped by kind of work. Pick one, or ask us which to start with.
Brands we have worked with
- Fine Organics
- Weichai
- Novozymes
- Dozco
- SANY
- Prezent
- Honest AI
- SCENNE
- Sara International
- Vega MPS
- Desi Machine Pvt. Ltd.
Work delivered from India. Results are shared one to one, under NDA.
- Since 2015
- Round the clock, as per your location
- 4 pillars
- We travel to our clients every 3 to 4 months
Life science companies we suit
API manufacturers
Active ingredient makers selling to formulators and generic companies abroad.
CDMOs and CMOs
Contract development and manufacturing partners competing for sponsor shortlists.
Biotech and enzyme suppliers
Ingredients and technologies sold on science and application data.
Exporters to North America
Suppliers building trust with US and Canadian buyers who check regulatory history first.
Talk to us
Tell us what you need
We use these details only to reply to you.
Rather talk now?
How we work
- 01
Tell us the goal
A rough note through the form on what you sell and what needs to change.
- 02
We study your market
How people find you today, where inquiries get lost, then a call in your working day.
- 03
A written plan
The work, who does it and how it is measured. Nothing starts until you approve it.
- 04
The work starts
Our team in India does the work, with calls set in your working hours.
- 05
Reports and visits
Every number we report shows its source and date range, and we travel to our clients every 3 to 4 months.
Common challenges
What gets in the way, and what we do about it
Typical situations, not results from a named client. None of this is legal advice.
Regulatory claims that overreach
The US FDA does not 'approve' manufacturing plants, so 'FDA-approved facility' is wrong. We write 'FDA-inspected' or 'registered' only where true, with the date, and DMF or EU CEP claims only with proof.
GMP and quality claims
GMP claims follow 21 CFR parts 210 and 211 in the USA and EU GMP in Europe. We describe your quality system as your documents show it, and your regulatory team approves every page.
Therapeutic claims
An API maker cannot claim what a finished medicine does. We describe the ingredient and its specifications, never a treatment outcome.
Controlled substances and licenses
DEA List I chemicals are never marketed loosely, and Health Canada licenses such as a Drug Establishment Licence are mentioned only if held.
Long, quiet buying cycles
Sponsors research for months before they contact anyone. Content and search keep you visible through that time.
How sponsors and buyers choose a supplier
Sponsors and procurement teams search for capabilities, molecules and services, read supplier websites closely, and check regulatory and quality history before they shortlist. Many decide who receives an RFP long before they speak to a sales team.
So the work starts with your capabilities, your quality documents and the questions sponsors ask. We build pages and content for those, keep every regulatory claim exact, and measure RFIs and inquiries by source.
Cost
What life science marketing costs
There is no public price list, because the cost follows the job.
What affects the cost
- How many capabilities and products
- How much regulatory review each page needs
- Whether the website needs rebuilding first
- The channels you choose
How we price
Any ad spend is separate and goes directly to the platforms. You see the scope and the fee in writing before work starts.
Questions buyers ask us
It helps API makers, CDMOs, CMOs and biotech suppliers reach sponsors and buyers through websites, technical content, B2B search, LinkedIn and inquiry handling, with regulatory claims kept accurate.
Yes. For CDMOs and CMOs we build capability and facility pages, content for sponsors and LinkedIn campaigns for sourcing roles, so you reach shortlists before RFPs go out.
Yes, for companies selling to other businesses: API makers, contract manufacturers and suppliers. We do not market medicines to patients; for practices and clinics, see our healthcare marketing agency page.
No, because the FDA does not approve plants. We can say 'FDA-inspected' or 'registered' if true, with the date your documents show. This is general information, not legal advice.
Every page with a regulatory, quality or technical claim goes to your regulatory team before it is published. We keep a record of which document backs each claim, so later updates are quick to check.
Yes. We build event landing pages, pre-show LinkedIn campaigns and follow-up emails, and log every contact from the event in your CRM so sales can follow up.
Shivanand Mishra, our Digital Marketing Lead, leads life science marketing, and your scientists and regulatory team check every technical fact.
Tell us what is not working
A real person reads every message and replies.
Guides for this industry
- Guides
Biotech marketing strategy: selling science to buyers
Biotech companies sell science to people who understand it better than most marketers ever will. A platform company needs pharma partners, a tools company needs labs to adopt its method, a service company needs sponsors to trust it with programs, and a therapeutics company needs partners and investors without making claims FDA forbids. This guide sets out a biotech marketing strategy for each, with the limits on promotion. It is general information, not legal or regulatory advice. It sits under our main guide to CDMO marketing strategy, next to our life science marketing strategy guide.
- By industry
CDMO marketing strategy: getting shortlisted before the RFP
A contract development and manufacturing organization is chosen in a meeting the CDMO is not invited to: the sponsor's sourcing, CMC and quality people narrow a long list to three or four names, and only then send a request for proposal. CDMO marketing strategy is the work of being on that short list, with capability pages that answer the sponsor's questions exactly, content that shows your scientists' judgment, and regulatory wording that a quality auditor would sign. This guide sets out the rules that govern the words, then the plan, and links to four spokes on the RFP, content, search and the website. It is the main guide in our life sciences series and sits beside our life sciences industry page. It is general information, not legal or regulatory advice; your quality and regulatory teams decide what you may say.
- Guides
How CDMOs and CMOs answer an RFP that wins
An RFP from a sponsor means the CDMO is already on a short list. What happens next is a scored comparison of three or four providers, read by sourcing, CMC, quality and project management, each looking for different answers to the same question: can this provider do this molecule, on this timeline, at this quality, with people we trust? This guide sets out how to answer it, from the decision to bid to the debrief, with the regulatory wording that a sponsor's quality auditor will check. It sits under our main guide to CDMO marketing strategy. It is general information, not legal or regulatory advice.
- Guides
Life science content marketing: what technical buyers read
In life sciences, a buyer's first impression of a supplier is often a piece of content: an application note a development scientist found while solving a problem, a regulatory explainer forwarded by a CMC lead, a case summary a sourcing manager saved for a short list. Life science content marketing is the discipline of making that first impression correct, specific and worth remembering. This guide covers who reads it, the formats that earn trust, the review process that keeps it accurate, how to use AI without damaging trust, distribution and measurement. It sits under our main guide to CDMO marketing strategy.
- Guides
Life science marketing strategy for B2B suppliers
Suppliers to pharmaceutical, biotech and diagnostics companies sell to people who check everything: a scientist who needs the material to perform, a quality team that needs it documented, a regulatory team that needs it filed, and procurement that needs a second source. Marketing that works for them is precise, technical and careful with regulatory words. This guide sets out a life science marketing strategy for B2B suppliers, from positioning to measurement, with the claims rules that matter most. It is general information, not legal or regulatory advice. It sits under our main guide to CDMO marketing strategy.
- Guides
Life science SEO: being found by sourcing and R&D teams
A sponsor's development team rarely searches for a CDMO's name. It searches for what it needs: a containment level, a process, a scale, an analytical method, a regulatory path. Life science SEO is the work of being the page those searches find, written in the searcher's words, organized by capability and site, technically sound and trusted enough to be cited when an AI summary answers instead. This guide covers what life science buyers search, the page map that answers them, the technical basics, content and AI summaries, regulatory wording and measurement. It sits under our main guide to CDMO marketing strategy.
All our services
Four kinds of work. One plan.
Strategy
- Brand strategyKnow what you stand for
- Marketing strategy consultingA plan before you spend
- Digital transformation consultingProcesses that run on software
- AI consultingWhere AI pays off for you
- CTO as a serviceTechnical leadership, part-time
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- India go-to-marketFor companies outside India
Technology
- AI automationHours back for your team
- AI agentsSoftware that does the task
- AI chatbotsAnswers day and night
- Outsource web developmentYour code, our team
- Hire developersEvery role, by the month or the hour
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- Staff augmentationExtra developers for your team
- Web app developmentSoftware your team uses daily
- Mobile app developmentApps for iPhone and Android
- CRM implementationOne record of every customer
- AnalyticsNumbers you can trust
- SaaS developmentYour product, built and run
- API integrationYour systems talking to each other
- MVP developmentA first version you can sell
- Software testingBugs found before your users do
- DevOpsReleases that ship without drama
- Software maintenanceUpdates, fixes and support
- Application modernizationOld systems made current
- Power BI consultingDashboards your team reads
- AI integrationAI inside the tools you use
- Custom CRM developmentA CRM built around your sales
Marketing
- SEO servicesGet found by buyers
- Local SEOCalls from nearby customers
- AI SEOShow up in AI answers
- Technical SEOA site search engines can read
- Content marketingArticles that bring in buyers
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- Paid socialAds where your buyers scroll
- LinkedIn adsReach decision makers
- Email marketingEmails that bring buyers back
- Conversion rate optimizationMore inquiries from the same visits
- Ecommerce marketingMore orders for your store
- Influencer marketingCreators your buyers follow
- Lead generationQualified inquiries, not just clicks
- App store optimizationGet your app found and installed
- Social media optimizationSocial that supports sales
- Amazon adsProfit on Amazon, not just sales
- White label for agenciesDelivery behind your agency
Designing
- Website designSites that bring in leads
- WordPress websitesSites your team can edit
- Shopify developmentStores that sell across borders
- Ecommerce website designCustom stores beyond Shopify
- Brand identityLogo, colors and voice that match
All designingShow fewer
- UI and UX designScreens people find easy
- Landing page designOne page, one action
- Website maintenanceUpdates, fixes and backups
- Website redesignA new site without losing rankings
- Creative designCampaigns, motion and collateral
- White label web developmentBuilds under your agency's name