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PromotEdge International

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Analytics · GA4, tracking and reports · USA and Canada

Google Analytics consultant for GA4 setup, tracking and reports

PromotEdge International works as a Google Analytics consultant for businesses in the USA, Canada and other markets. We set up or fix GA4 and Google Tag Manager, track the events and conversions that matter, connect your ad platforms, and build reports your team will read. Our delivery team is in India.

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Numbers you can trust, from first click to lead or sale.

In short

Most analytics set-ups count page views well and leads badly. We start with what a conversion means for your business, track it properly, and check it against your own sales or lead records.

Google Analytics and tracking services

For a new set-up or one nobody trusts.

ServiceWhat you get
Tracking auditWhat GA4 and your tags record today, what is missing and what is counted twice.
Measurement planThe events, conversions and parameters that matter for your business, written down.
GA4 and Tag Manager set-upProperties, data streams, tags and triggers built and documented.
Ecommerce and lead trackingPurchases, forms, calls and bookings tracked as conversions.
Ad platform linksGoogle Ads, Meta and LinkedIn conversions connected, so bids learn from real results.
Consent and privacy settingsA consent banner and consent settings that follow your privacy policy.
Reports and dashboardsLooker Studio or GA4 reports built around the questions your team asks.
BigQuery exportRaw GA4 data sent to BigQuery for longer history and deeper analysis.

Part of our software development company work.

Brands we have worked with

  • Fine Organics
  • Weichai
  • Novozymes
  • Dozco
  • SANY
  • Prezent
  • Honest AI
  • SCENNE
  • Sara International
  • Vega MPS
  • Desi Machine Pvt. Ltd.

Work delivered from India. Results are shared one to one, under NDA.

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  • Since 2015
  • Round the clock, as per your location
  • 4 pillars
  • We travel to our clients every 3 to 4 months
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Call +91 98366 39955WhatsApp us

How we work

  1. 01

    Tell us the goal

    A rough note through the form on what you sell and what needs to change.

  2. 02

    We study your market

    How people find you today, where inquiries get lost, then a call in your working day.

  3. 03

    A written plan

    The work, who does it and how it is measured. Nothing starts until you approve it.

  4. 04

    The work starts

    Our team in India does the work, with calls set in your working hours.

  5. 05

    Reports and visits

    Every number we report shows its source and date range, and we travel to our clients every 3 to 4 months.

Industries we serve

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Common challenges

Signs your analytics needs work

Typical situations, not results from a named client.

Leads in GA4 do not match the inbox

Form events fire on page load or twice. We fix them and check against real submissions.

Ad platforms disagree

Google Ads, Meta and GA4 each claim the same sale. We set up conversions so each platform learns from real results.

Nobody opens the reports

Default reports answer questions nobody asked. We build reports around your decisions.

History disappears

GA4 keeps detailed data for a limited time. A BigQuery export keeps it longer.

How we work

How an analytics project runs

  1. 01

    Audit

    We read your current set-up and test what it records.

  2. 02

    Plan

    We agree the conversions and events with you, in plain words.

  3. 03

    Build

    Tags and settings go in through Tag Manager, on a test environment first where you have one.

  4. 04

    Check against your records

    Tracked leads and sales are compared with your CRM or store.

  5. 05

    Report and hand over

    Reports your team can read, and a document that explains every tag.

What a Google Analytics consultant does

A Google Analytics consultant sets up and maintains the tracking that tells you where visitors come from and which ones become leads or customers, then turns it into reports people use.

GA4 is the only current version. Google's older Universal Analytics stopped processing data in standard properties on 1 July 2023. GA4 keeps event-level data for 2 months by default, and at most 14 months in standard properties, so we set retention to the maximum and export to BigQuery when you need longer history.

We treat your own lead record as the truth for leads, and use analytics to explain where they came from. For turning more visitors into leads, see our CRO agency page, and for the campaigns, our performance marketing page.

Cost

What analytics work costs

There is no public price list, because the cost follows the job.

What affects the cost

  • How many sites and data streams
  • How many events and conversions
  • How many ad platforms to connect
  • Whether reports and BigQuery are included

How we price

Any paid tool or cloud fees are separate and paid by you. You see the scope and the fee in writing before work starts.

Questions buyers ask us

  • Sets up or fixes GA4 and Tag Manager, tracks the events and conversions that matter, connects ad platforms, and builds reports your team uses.

  • Yes. Many projects start with an audit of a GA4 property that was set up quickly and never checked. We fix what is wrong and document what is there.

  • An agency. Analytics work is done by our team, with developers for tag and site changes, so you are not relying on one person.

  • Common causes are duplicate events, blocked tracking, consent choices and different counting rules. We treat your own lead record as the truth and fix the tracking to come as close as it can.

  • Event-level data for 2 months by default, and up to 14 months in standard properties. A free BigQuery export keeps raw data for longer.

  • Our website coding team, led by Avijit Bhattacherjee on front end and back end, handles tracking and tag set-up, with Shivanand Mishra, our Digital Marketing Lead, on conversions and reports. They use licensed tools and software, and we are available round the clock, 24x7, as per your location.

Tell us what is not working

A real person reads every message and replies.

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Guides on this topic

  • Guides

    GA4 conversion tracking: set up key events that matter

    Conversion tracking is where analytics earns its keep or misleads everyone: ad platforms bid on it, reports judge channels by it, and budgets move on it. In GA4, conversions are called key events, and getting them right is mostly a matter of choosing real outcomes and making sure each is counted once. This guide walks through the setup from Google's own documentation, including sending key events to Google Ads. It is part of our GA4 setup checklist.

    2026-11-12
  • Templates and field notes

    GA4 setup checklist: what a clean setup includes

    Google Analytics 4 is easy to install and easy to get wrong. A property with the default retention, staff visits counted as customers, form views counted as leads and no consent settings will produce numbers, just not ones a business should act on. This checklist sets out what a clean GA4 setup includes, item by item, from Google's own help documentation, with the privacy rules that shape it in the USA and Canada. It is the main guide in our analytics series.

    2026-11-12
  • Guides

    Google Tag Manager setup: a clean container from day one

    Google Tag Manager lets a marketing team add and change tracking without editing site code each time. That freedom is also how containers fill with duplicate tags, unnamed triggers and pixels nobody remembers adding. A clean setup from day one avoids the mess. This guide walks through it from Google's own documentation: ownership, the container, tags, triggers and variables, naming, consent, testing and publishing. It is part of our GA4 setup checklist.

    2026-11-12
  • Guides

    Looker Studio dashboard for marketing: what to show

    Most marketing dashboards fail the same way: they show everything the data source offers, nobody can find the answer they need, and within a quarter nobody opens them. A useful dashboard starts from a short list of questions and shows one clear answer to each. This guide sets out what a marketing dashboard in Looker Studio should show, page by page, where the data should come from, and the limits in Google's documentation worth knowing. It is part of our GA4 setup checklist.

    2026-11-12
  • Start here

    Marketing attribution models explained for B2B

    Ask each ad platform who produced last quarter's leads and the totals add up to more than the leads you had. Each platform credits itself, and each analytics report credits by its own rule. Attribution models are those rules. This guide explains the common models in plain terms, what Google Analytics 4 offers today according to Google's documentation, why B2B attribution is harder, and a practical way to share credit that a finance team will accept. It is part of our GA4 setup checklist.

    2026-11-12
  • Guides

    Server-side tracking setup with GA4 and GTM

    Server-side tagging sends your measurement data through a server you control before it reaches Google and other tools. This guide follows Google's documentation: what it is, the steps, the hosting and the consent and privacy rules to check.

    2026-11-12

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