Every piece looks different
Your site, ads, decks and social posts were made by different people at different times. A visual system and templates bring them back together.
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Brand identity · Logo, visual system and guidelines · Delivered remotely
Brand identity design agency for the USA and Canada
PromotEdge International works as a brand identity design agency for businesses in the USA, Canada and other markets. We design the logo, colours, type, imagery and tone of voice that carry your brand, and write them down in guidelines your team can follow. Our delivery team is in India.
One look and one voice that buyers recognise, wherever they meet your brand.
In short
A brand identity covers your logo and the way your values and personality show up in every visual and every sentence, so buyers know it is you before they read your name.
Brand identity design services
Everything here is designed and handed over as digital files.
| Service | What you get |
|---|---|
| Brand research | A study of your buyers, your rivals and your market, so the design starts from what makes you different. |
| Logo design | A simple logo that works at any size, from a browser tab to a trade show screen, with versions for light and dark backgrounds. |
| Visual identity system | Colour palette, typefaces, icons, image style and layout rules that make every piece look like one brand. |
| Tone of voice | How your brand sounds in writing, with examples of what to say and what to avoid. |
| Brand guidelines | One manual with logo use, colour codes, type, visuals and voice, for your team and every outside supplier. |
| Templates | Editable templates for social posts, decks, email signatures and documents, built from the identity. |
Part of our creative design work.
Brands we have worked with
- Fine Organics
- Weichai
- Novozymes
- Dozco
- SANY
- Prezent
- Honest AI
- SCENNE
- Sara International
- Vega MPS
- Desi Machine Pvt. Ltd.
Work delivered from India. Results are shared one to one, under NDA.
- Since 2015
- Round the clock, as per your location
- 4 pillars
- We travel to our clients every 3 to 4 months
Talk to us
Tell us what you need
We use these details only to reply to you.
Rather talk now?
How we work
- 01
Tell us the goal
A rough note through the form on what you sell and what needs to change.
- 02
We study your market
How people find you today, where inquiries get lost, then a call in your working day.
- 03
A written plan
The work, who does it and how it is measured. Nothing starts until you approve it.
- 04
The work starts
Our team in India does the work, with calls set in your working hours.
- 05
Reports and visits
Every number we report shows its source and date range, and we travel to our clients every 3 to 4 months.
Industries we serve
- ConstructionMarketing for construction
- ManufacturersMarketing for manufacturers
- SaaS and techMarketing for saas and tech
- Real estateMarketing for real estate
- StartupsMarketing for startups
- Professional servicesMarketing for professional services
- HealthcareMarketing for healthcare
- Car dealershipsMarketing for car dealerships
- LandscapingMarketing for landscaping
- Engineering firmsMarketing for engineering firms
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- Hotels and tourismMarketing for hotels and tourism
- LogisticsMarketing for logistics
- EducationMarketing for education
- FinanceMarketing for finance
- ChemicalsMarketing for chemicals
- Life sciencesMarketing for life sciences
- MiningMarketing for mining
- Building productsMarketing for building products
Common challenges
Signs your brand identity needs work
Typical situations, not results from a named client.
The logo breaks at small sizes
Fine detail disappears on a phone screen or in a browser tab. We design versions that hold up at every size.
You have outgrown the brand
The business has moved upmarket or into new markets, and the old look no longer fits the buyers you want.
No one knows the rules
There are no guidelines, so suppliers guess at colours and fonts. A brand manual ends the guessing.
How we work
How we design a brand identity
- 01
Research and analysis
We learn your brand, your buyers and your market, and look at how your rivals present themselves, so your identity stands apart while still fitting what buyers expect.
- 02
Logo design
We develop logo concepts that show what your brand stands for, then refine one with you. Simple and flexible, so it reads at every size.
- 03
Extending the identity
We build the logo out into a full visual style: colours, type, icons and imagery that all carry the same message.
- 04
The brand manual
We write the rules down: logo use, colour codes, type, visuals, tone of voice and messaging, so anyone can apply the brand correctly.
Why brand identity matters
A consistent identity makes your business easy to recognise and remember. A professional, coherent look builds trust, because buyers read it as a sign that the company behind it is reliable. When the identity reflects your values, it gives people a reason to feel loyal. And every campaign works harder when it repeats the same look and message.
A new logo can only be protected if it does not clash with an earlier trademark. Marks are registered with the USPTO in the USA and with CIPO in Canada. We are not lawyers, so before you commit to a new name or logo, we recommend a trademark search with your own legal adviser.
Our creative team is led by Sayantan Guha, our Chief Creative Director. They use licensed tools and software.
Cost
What brand identity design costs
There is no public price list, because the cost follows the job.
What affects the cost
- Whether you need a new logo or a refresh of the current one
- How far the visual system needs to go
- How many templates you need
- Whether brand strategy comes first
How we price
You see the scope and the fee in writing before work starts.
Questions buyers ask us
It designs how your brand looks and sounds: the logo, colours, typefaces, imagery and tone of voice, plus guidelines that keep them consistent. The work starts with research into your buyers and rivals.
Research, logo design, a visual identity system, tone of voice, brand guidelines and editable templates. You can take the full set or only the parts you need.
Brand strategy decides what you stand for and who you are for. Brand identity expresses that in visuals and words. If the strategy is not clear yet, we start with brand strategy.
Yes. Often the best answer is to keep what buyers already recognise and fix what does not work, such as detail that disappears at small sizes.
No. We are not lawyers. We design with care to avoid looking like rivals, and we recommend a trademark search with your own legal adviser before you commit.
Yes. Workshops, reviews and feedback run on video calls and shared files, in your working hours. We travel to our clients every 3 to 4 months.
Tell us what is not working
A real person reads every message and replies.
Guides on this topic
- Guides
The brand identity design process: seven steps from the brief to the brand guide
Most brand identity projects go wrong in the same two places: they start drawing logos before anyone has agreed what the company stands for, and they stop at the logo without writing down how the identity is used. The process in this guide fixes both. It has seven steps, from the brief to the rollout, with what each produces, what to check before moving on and where the common mistakes hide. It cites the American Marketing Association's definition of a brand, the USPTO's explanation of trademarks and two companies that publish their brand frameworks, and it is written for owners and marketing leads commissioning a first identity or a rebrand.
All our services
Four kinds of work. One plan.
Strategy
- Brand strategyKnow what you stand for
- Marketing strategy consultingA plan before you spend
- Digital transformation consultingProcesses that run on software
- AI consultingWhere AI pays off for you
- CTO as a serviceTechnical leadership, part-time
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- India go-to-marketFor companies outside India
Technology
- AI automationHours back for your team
- AI agentsSoftware that does the task
- AI chatbotsAnswers day and night
- Outsource web developmentYour code, our team
- Hire developersEvery role, by the month or the hour
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- Staff augmentationExtra developers for your team
- Web app developmentSoftware your team uses daily
- Mobile app developmentApps for iPhone and Android
- CRM implementationOne record of every customer
- AnalyticsNumbers you can trust
- SaaS developmentYour product, built and run
- API integrationYour systems talking to each other
- MVP developmentA first version you can sell
- Software testingBugs found before your users do
- DevOpsReleases that ship without drama
- Software maintenanceUpdates, fixes and support
- Application modernizationOld systems made current
- Power BI consultingDashboards your team reads
- AI integrationAI inside the tools you use
- Custom CRM developmentA CRM built around your sales
Marketing
- SEO servicesGet found by buyers
- Local SEOCalls from nearby customers
- AI SEOShow up in AI answers
- Technical SEOA site search engines can read
- Content marketingArticles that bring in buyers
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- Paid socialAds where your buyers scroll
- LinkedIn adsReach decision makers
- Email marketingEmails that bring buyers back
- Conversion rate optimizationMore inquiries from the same visits
- Ecommerce marketingMore orders for your store
- Influencer marketingCreators your buyers follow
- Lead generationQualified inquiries, not just clicks
- App store optimizationGet your app found and installed
- Social media optimizationSocial that supports sales
- Amazon adsProfit on Amazon, not just sales
- White label for agenciesDelivery behind your agency
Designing
- Website designSites that bring in leads
- WordPress websitesSites your team can edit
- Shopify developmentStores that sell across borders
- Ecommerce website designCustom stores beyond Shopify
- Brand identityLogo, colors and voice that match
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- UI and UX designScreens people find easy
- Landing page designOne page, one action
- Website maintenanceUpdates, fixes and backups
- Website redesignA new site without losing rankings
- Creative designCampaigns, motion and collateral
- White label web developmentBuilds under your agency's name