Silent failures
A sync stops and nobody notices for weeks. We log every call and alert on failures.
Home / Technology / API integration
API integration · Websites, CRMs and business apps · USA and Canada
API integration services for websites, CRMs and business apps
PromotEdge International offers API integration services for businesses in the USA, Canada and other markets. We connect your website, CRM, ecommerce platform, accounting, ERP and other tools through their APIs, so orders, leads and records move on their own and errors are caught. Our delivery team is in India.
Your tools talking to each other, so nobody copies data by hand.
In short
Most businesses run on several tools that do not share data. We connect them through their APIs, decide which system holds the true record, and add logging so a failed sync is noticed the same day.
API integration services we offer
One connection or a set of them, built and looked after.
| Service | What you get |
|---|---|
| Integration plan | Which systems connect, which one holds each record, and what happens when they disagree. |
| Third-party API connections | CRMs, payment providers, ecommerce, accounting, shipping and marketing tools connected. |
| Website and form integrations | Forms, bookings and orders sent straight into the systems that act on them. |
| Webhooks and real-time sync | Events pushed as they happen, instead of checking on a timer. |
| Custom APIs | An API for your own app or data, documented for other developers. |
| Data mapping and clean-up | Fields matched between systems, with duplicates and formats handled. |
| Monitoring and alerts | Logs, retries and alerts when a call fails or a limit is hit. |
| Maintenance | Updates when a provider changes its API or retires a version. |
Part of our software development company work.
Brands we have worked with
- Fine Organics
- Weichai
- Novozymes
- Dozco
- SANY
- Prezent
- Honest AI
- SCENNE
- Sara International
- Vega MPS
- Desi Machine Pvt. Ltd.
Work delivered from India. Results are shared one to one, under NDA.
- Since 2015
- Round the clock, as per your location
- 4 pillars
- We travel to our clients every 3 to 4 months
Talk to us
Tell us what you need
We use these details only to reply to you.
Rather talk now?
How we work
- 01
Tell us the goal
A rough note through the form on what you sell and what needs to change.
- 02
We study your market
How people find you today, where inquiries get lost, then a call in your working day.
- 03
A written plan
The work, who does it and how it is measured. Nothing starts until you approve it.
- 04
The work starts
Our team in India does the work, with calls set in your working hours.
- 05
Reports and visits
Every number we report shows its source and date range, and we travel to our clients every 3 to 4 months.
Industries we serve
- ConstructionMarketing for construction
- ManufacturersMarketing for manufacturers
- SaaS and techMarketing for saas and tech
- Real estateMarketing for real estate
- StartupsMarketing for startups
- Professional servicesMarketing for professional services
- HealthcareMarketing for healthcare
- Car dealershipsMarketing for car dealerships
- LandscapingMarketing for landscaping
- Engineering firmsMarketing for engineering firms
Show allShow fewer
- Hotels and tourismMarketing for hotels and tourism
- LogisticsMarketing for logistics
- EducationMarketing for education
- FinanceMarketing for finance
- ChemicalsMarketing for chemicals
- Life sciencesMarketing for life sciences
- MiningMarketing for mining
- Building productsMarketing for building products
Common challenges
Why integrations break, and what we do about it
Typical situations, not results from a named client.
Two systems, two truths
Records edited in both places drift apart. We decide which system owns each field.
Rate limits hit
Too many calls and the provider blocks you. We batch, queue and retry within the limits.
Shared passwords
Integrations built on a person's login break when they leave. We use proper app credentials and tokens.
How we work
How an integration project runs
- 01
Map the data
What moves, between which systems, how often, and which system is the source of truth.
- 02
Check the APIs
What each provider allows, its limits and how it authenticates.
- 03
Build and test
On test accounts first, with real-looking data and odd cases.
- 04
Go live with monitoring
Logs and alerts switched on before the first real record moves.
- 05
Look after it
Fixes and updates when a provider changes its API.
What API integration services cover
An API is the way one piece of software lets another read or change its data. API integration services connect your tools through those APIs, so a lead, order or invoice entered once appears everywhere it is needed.
Good integrations avoid shared passwords. OAuth 2.0, the IETF standard, lets one app act for a user in another through a token that can be limited and revoked. We use it, or the provider's own app credentials, wherever the API supports it.
For the systems most often connected, see our CRM implementation services and web application development company pages. Our website coding team, led by Avijit Bhattacherjee on front end and back end, builds integrations, with Raju Barui, a backend developer.
Cost
What API integration costs
There is no public price list, because the cost follows the job.
What affects the cost
- How many systems connect
- How much data and how often it moves
- How well documented each API is
- Monitoring and maintenance needs
How we price
Any paid connector or API fees are separate and paid by you. You see the scope and the fee in writing before work starts.
Questions buyers ask us
Planning which systems connect, building the connections, mapping the data, setting up webhooks, monitoring and alerts, and maintenance when providers change their APIs.
Yes. Besides connecting third-party tools, we build and document APIs for your own app or data.
Most tools with a documented API, such as CRMs, ecommerce platforms, payment providers, accounting, shipping and marketing tools. We check each API before we quote.
Failed calls are logged and retried, and an alert goes to the agreed person, so a problem is fixed before data piles up.
A connector tool is fine for simple, low-volume links. Custom code suits high volumes, complex mapping or anything a connector cannot handle. We tell you which fits.
Yes. The work happens in your systems and test accounts over the internet. We are available round the clock, 24x7, as per your location, and we travel to our clients every 3 to 4 months.
Tell us what is not working
A real person reads every message and replies.
Guides on this topic
- Start here
What is API integration? How it works, the kinds of API, and examples a business will recognize
Every business runs on software that was never designed to work together: a website, a CRM, an accounting system, a payment provider, a support desk. API integration is how they are made to. This guide explains, in plain words, what an API is, what an integration is, how one is built step by step, the kinds of API you will meet, examples a business will recognize, what goes wrong and when to use a connector tool rather than custom code. It cites the public documentation of MDN, Stripe and the OpenAPI Initiative, and is written for owners, operations and marketing leads rather than developers.
All our services
Four kinds of work. One plan.
Strategy
- Brand strategyKnow what you stand for
- Marketing strategy consultingA plan before you spend
- Digital transformation consultingProcesses that run on software
- AI consultingWhere AI pays off for you
- CTO as a serviceTechnical leadership, part-time
All strategyShow fewer
- India go-to-marketFor companies outside India
Technology
- AI automationHours back for your team
- AI agentsSoftware that does the task
- AI chatbotsAnswers day and night
- Outsource web developmentYour code, our team
- Hire developersEvery role, by the month or the hour
All technologyShow fewer
- Staff augmentationExtra developers for your team
- Web app developmentSoftware your team uses daily
- Mobile app developmentApps for iPhone and Android
- CRM implementationOne record of every customer
- AnalyticsNumbers you can trust
- SaaS developmentYour product, built and run
- API integrationYour systems talking to each other
- MVP developmentA first version you can sell
- Software testingBugs found before your users do
- DevOpsReleases that ship without drama
- Software maintenanceUpdates, fixes and support
- Application modernizationOld systems made current
- Power BI consultingDashboards your team reads
- AI integrationAI inside the tools you use
- Custom CRM developmentA CRM built around your sales
Marketing
- SEO servicesGet found by buyers
- Local SEOCalls from nearby customers
- AI SEOShow up in AI answers
- Technical SEOA site search engines can read
- Content marketingArticles that bring in buyers
All marketingShow fewer
- Paid socialAds where your buyers scroll
- LinkedIn adsReach decision makers
- Email marketingEmails that bring buyers back
- Conversion rate optimizationMore inquiries from the same visits
- Ecommerce marketingMore orders for your store
- Influencer marketingCreators your buyers follow
- Lead generationQualified inquiries, not just clicks
- App store optimizationGet your app found and installed
- Social media optimizationSocial that supports sales
- Amazon adsProfit on Amazon, not just sales
- White label for agenciesDelivery behind your agency
Designing
- Website designSites that bring in leads
- WordPress websitesSites your team can edit
- Shopify developmentStores that sell across borders
- Ecommerce website designCustom stores beyond Shopify
- Brand identityLogo, colors and voice that match
All designingShow fewer
- UI and UX designScreens people find easy
- Landing page designOne page, one action
- Website maintenanceUpdates, fixes and backups
- Website redesignA new site without losing rankings
- Creative designCampaigns, motion and collateral
- White label web developmentBuilds under your agency's name