Strategy
- Brand strategyA clear position, so your firm is known for something specific and not one of many.
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Professional services · Law, accounting and consulting firms · USA and Canada
Professional services marketing agency for law and accounting firms
PromotEdge International works as a professional services marketing agency for law firms, accounting and CPA firms, consultancies and other advisory firms in the USA, Canada and other markets. We plan local search, content, LinkedIn, websites and brand work around how clients choose an adviser. Our delivery team is in India.
More of the right clients asking for you by name, with every claim inside your profession's rules.
In short
Clients choose an adviser on trust. They search for a problem, read what you have written, check reviews and look up the person they would work with. We help your firm show up at each of those steps, in words your regulator would accept.
Our work in India includes Fox & Mandal, a law firm. That work was for their business in India and was delivered by our team there.
For the custom software your firm runs on, see our application maintenance and support services page.
For your firm's own tools, see our AI integration services and custom CRM development pages.
To bring in more inquiries from businesses, see our lead generation services page.
What we do for professional services firms
Most firms start with search and content, then add LinkedIn once the site is ready.
Technology
- CRM and intake follow-upInquiries logged and followed up in your CRM, so no prospective client waits for a reply.
Marketing
- Local SEOYour Business Profile, reviews and office pages, so nearby clients find you when they search for an adviser.
- Content marketingArticles and guides that answer the questions clients ask before they call, written by subject with care for accuracy.
- LinkedIn adsCampaigns aimed at job titles, company sizes and industries, for firms that sell to businesses.
Designing
- Website designPractice, service and partner pages that load fast, with contact forms tested before launch.
Grouped by kind of work. Pick one, or ask us which to start with.
Brands we have worked with
- Fine Organics
- Weichai
- Novozymes
- Dozco
- SANY
- Prezent
- Honest AI
- SCENNE
- Sara International
- Vega MPS
- Desi Machine Pvt. Ltd.
Work delivered from India. Results are shared one to one, under NDA.
- Since 2015
- Round the clock, as per your location
- 4 pillars
- We travel to our clients every 3 to 4 months
Firms we suit
Law firms
Practice-area and location pages, local search and content, written within your state bar's or law society's advertising rules.
Accounting firms
Search and content around tax deadlines, advisory and the services clients ask about, with no misleading claims.
Consultancies and advisory firms
LinkedIn, thought leadership and a site that shows how you think, for buyers who take months to decide.
Partners who are the brand
Profiles and pages for each partner, because clients hire a person as much as a firm.
Talk to us
Tell us what you need
We use these details only to reply to you.
Rather talk now?
How we work
- 01
Tell us the goal
A rough note through the form on what you sell and what needs to change.
- 02
We study your market
How people find you today, where inquiries get lost, then a call in your working day.
- 03
A written plan
The work, who does it and how it is measured. Nothing starts until you approve it.
- 04
The work starts
Our team in India does the work, with calls set in your working hours.
- 05
Reports and visits
Every number we report shows its source and date range, and we travel to our clients every 3 to 4 months.
Common challenges
What gets in the way, and what we do about it
Typical situations, not results from a named client.
Advertising rules for lawyers
In the USA, lawyer advertising follows each state's rules of professional conduct, most based on ABA Model Rules 7.1 to 7.3, which ban false or misleading statements about a lawyer's services. Some states, such as Texas and Florida, review or require filing of many lawyer ads. In Canada, each provincial law society sets marketing rules. We write within your rules, and your firm approves every claim before it goes out.
Specialist claims and past results
Most US states let a lawyer claim to be a specialist only when certified, and some require disclaimers on past results and testimonials. In Ontario, the Law Society rule 4.2 governs lawyer marketing. We never promise case outcomes. This is general information, not legal advice.
Rules for accountants
The AICPA Code of Professional Conduct bars CPAs from advertising that is false, misleading or deceptive. We keep claims factual and leave out anything your firm cannot back up.
Referrals do not scale
Most firms grow on word of mouth until it stops being enough. Search and content bring in clients who have not heard of you yet.
Every firm sounds the same
Websites full of 'trusted advisers' and 'client-focused service' blur together. We find what is specific about your firm and lead with it.
Partners have no time to write
We interview your experts, draft the content, and send it back for a quick check of the facts.
How clients choose a firm
Someone with a legal, tax or business problem usually starts with a search for the problem, not for a firm. They read a few answers, shortlist the firms that explained it clearly, then check reviews and the profile of the person they would work with.
So the work starts with the questions your clients ask, the services that bring your best work, and the places you serve. Then we build pages and content for those, and measure the inquiries they bring as well as the traffic.
Cost
What professional services marketing costs
There is no public price list, because the cost follows the job.
What affects the cost
- How many practice areas or services you cover
- How many offices or locations you serve
- How much content each month needs
- Whether the website needs work first
How we price
Your ad spend is separate and goes directly to the platforms. You see the scope and the fee in writing before work starts.
Questions buyers ask us
It helps law, accounting, consulting and other advisory firms win clients through search, content, LinkedIn, websites and brand work, planned around how clients choose an adviser and within the rules of each profession.
Yes. SEO for law firms covers practice-area and office pages, your Business Profile and reviews, and content that answers the questions clients ask, all written within your state bar's or law society's advertising rules. This is general information, not legal advice.
Yes. We do local SEO, practice-area pages, content and websites for law firms. We write within your state bar's or law society's advertising rules, and your firm approves every claim before it is published.
Yes. We help accounting firms with local search, content around tax deadlines and advisory services, and websites, keeping claims factual in line with the AICPA Code ban on false, misleading or deceptive advertising and your state board rules. In Canada, the provincial CPA bodies set the rules.
Yes. Personal injury firms compete hard in local search and ads, under strict bar rules on solicitation and claims about results. We plan campaigns within those rules, and your firm approves every ad. This is general information, not legal advice.
The lawyer. We know the main rules and write carefully, but the rules differ by state and province, and responsibility stays with the lawyer. Your firm reviews every ad, and some states require filing or review before an ad runs.
Local search fixes and paid campaigns can bring inquiries sooner. Content and organic rankings usually take a few months on competitive searches. The written plan says what to expect at each stage.
Our writers draft it from interviews with your experts, and your firm checks every fact before it goes live. Shivanand Mishra, our Digital Marketing Lead, leads the work, and we are available round the clock, 24x7, as per your location.
Tell us what is not working
A real person reads every message and replies.
Guides for this industry
- Guides
Attorney marketing ideas that follow the bar rules: twelve ways to bring in the right clients
Attorney marketing has a constraint most industries do not: the rules of the profession decide what you may say, how you may say it and whom you may approach. Lists of "law firm marketing ideas" that ignore them are lists of complaints waiting to happen. This guide gives twelve ideas that work within the rules, grouped by what they do (being found, being trusted, being referred), each with the rule it must respect, using Texas's rules as the worked example of the US standard based on the ABA Model Rules 7.1 to 7.3. It is written for lawyers and marketing leads at firms in the USA and Canada, and it is not legal advice.
- Guides
Bookkeeping marketing ideas: how to market a bookkeeping business to the clients you want
Most bookkeeping businesses grow by word of mouth until the owner runs out of friends. The ideas in this guide are for the next stage: choosing the clients you want and marketing to them in a way that brings the right inquiries, within the rules of a profession that polices what it may claim. It covers the niche decision, local search, the website, referrals from accountants and advisers, software partner directories, deadline content, consent-based email, reviews and community, with the rule or source behind each. It is written for owners of bookkeeping practices in the USA and Canada. PromotEdge International is a marketing company, not an accounting or bookkeeping firm, and this is not professional advice.
- Guides
CPA firm website design: the pages that earn a client's trust, within the profession's rules
An accounting firm's website is read by two kinds of visitor: a business owner or individual deciding whether to trust the firm with their money and their data, and a regulator or competitor checking whether its claims cross the profession's line. Good CPA firm website design satisfies both. This guide lists the seven things clients check, the pages that answer them, the AICPA Code's advertising rules and the IRS context that shape the copy, the security and speed the site must deliver, what drives the cost and the mistakes that lose the engagement. It is written for partners and marketing leads at CPA and accounting firms in the USA and Canada. PromotEdge International is a marketing and web design company, not a CPA firm, and this guide is not professional or legal advice.
- By industry
Digital marketing for law firms: 8 strategies
People looking for a lawyer search first, read second and call third. This guide covers eight strategies in the order that usually pays back, the advertising rules that apply, and how a small firm can start with a modest budget.
- Costs
Law firm marketing budget: how much firms spend, and how to set yours
Law firms ask "how much should we spend on marketing" and get answers from people selling marketing. This guide uses what can be checked: a 2026 survey of Canadian firms' actual spending and ability to measure it, the cross-industry benchmark from The CMO Survey, the published ranges for agencies and the public cost of paid search in the legal category, and the bar rules that shape what the money may buy. It then gives the method we use to work a firm's number back from the matters it wants, with a worked example of a made-up firm. Every figure names its source and the date we read it. We publish no rate card, and this guide is not legal advice.
- Guides
Law firm website design: what clients check before they call, and the rules the pages must follow
A prospective client arrives at a law firm's website with one question and a phone in their hand: can these people fix my problem? Most law firm websites answer a different question, about the firm's history and its values. This guide lists the seven things clients check before they call, the pages that answer them, the bar rules that govern the results and testimonial pages (with Texas's rule as the worked example of the US standard), the speed and accessibility targets a phone-first site must hit, what drives the cost, and the mistakes that lose the call. It is written for partners and marketing leads at firms in the USA and Canada, and it is not legal advice.
All our services
Four kinds of work. One plan.
Strategy
- Brand strategyKnow what you stand for
- Marketing strategy consultingA plan before you spend
- Digital transformation consultingProcesses that run on software
- AI consultingWhere AI pays off for you
- CTO as a serviceTechnical leadership, part-time
All strategyShow fewer
- India go-to-marketFor companies outside India
Technology
- AI automationHours back for your team
- AI agentsSoftware that does the task
- AI chatbotsAnswers day and night
- Outsource web developmentYour code, our team
- Hire developersEvery role, by the month or the hour
All technologyShow fewer
- Staff augmentationExtra developers for your team
- Web app developmentSoftware your team uses daily
- Mobile app developmentApps for iPhone and Android
- CRM implementationOne record of every customer
- AnalyticsNumbers you can trust
- SaaS developmentYour product, built and run
- API integrationYour systems talking to each other
- MVP developmentA first version you can sell
- Software testingBugs found before your users do
- DevOpsReleases that ship without drama
- Software maintenanceUpdates, fixes and support
- Application modernizationOld systems made current
- Power BI consultingDashboards your team reads
- AI integrationAI inside the tools you use
- Custom CRM developmentA CRM built around your sales
Marketing
- SEO servicesGet found by buyers
- Local SEOCalls from nearby customers
- AI SEOShow up in AI answers
- Technical SEOA site search engines can read
- Content marketingArticles that bring in buyers
All marketingShow fewer
- Paid socialAds where your buyers scroll
- LinkedIn adsReach decision makers
- Email marketingEmails that bring buyers back
- Conversion rate optimizationMore inquiries from the same visits
- Ecommerce marketingMore orders for your store
- Influencer marketingCreators your buyers follow
- Lead generationQualified inquiries, not just clicks
- App store optimizationGet your app found and installed
- Social media optimizationSocial that supports sales
- Amazon adsProfit on Amazon, not just sales
- White label for agenciesDelivery behind your agency
Designing
- Website designSites that bring in leads
- WordPress websitesSites your team can edit
- Shopify developmentStores that sell across borders
- Ecommerce website designCustom stores beyond Shopify
- Brand identityLogo, colors and voice that match
All designingShow fewer
- UI and UX designScreens people find easy
- Landing page designOne page, one action
- Website maintenanceUpdates, fixes and backups
- Website redesignA new site without losing rankings
- Creative designCampaigns, motion and collateral
- White label web developmentBuilds under your agency's name