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Work story · Performance marketing · Google Ads and Meta
Performance marketing for Honest AI
Honest AI builds and deploys AI agents for enterprises. They asked us to run performance marketing on Google Ads and Meta to bring in consultation calls with senior decision-makers. The work was delivered by our team in India.
In short
A six-month paid campaign for a company selling a complex, high-value AI service to enterprise buyers, where the quality of each lead mattered more than the number.
In short
A six-month paid campaign for a company selling a complex, high-value AI service to enterprise buyers, where the quality of each lead mattered more than the number.
What we did
Learned who really buys
We interviewed the founders and sales team. Their best clients were operations leaders whose own AI projects had stalled, not people searching for an AI agency.
Split the job between two channels
Google Ads captured people already searching for an AI implementation partner. Meta reached decision-makers who were not searching yet, with content on why internal AI projects stall.
Aimed at the right roles
Search keywords around AI implementation and deployment, with job-seeker and free-tool searches excluded. On Meta, job titles such as CTO and VP of Operations at larger companies, plus retargeting of site visitors.
Led with the problem
Every ad started with the business problem, not the technology. Short videos walked through how a deployment runs, week by week.
Set up, optimised, then scaled
The first months went on tracking and creative tests, the middle months on cutting what did not work, and the last months on putting more budget behind what did.
Judged leads with the client
Regular reviews with Honest AI's team on which consultations turned into proposals, and targeting changed to match.
What changed
Honest AI gained a paid channel that brought in consultation requests from the senior roles they sell to. By the end of the campaign, retargeting brought a growing share of the bookings, and the audiences built during it stayed available for later nurture campaigns.
We do not publish client figures.
Similar work
This kind of work is on our performance marketing and paid social agency pages. More client work is on our clients page.
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