Pick the shows where your buyers go, by region and commodity. Six weeks before: a show page, LinkedIn campaigns to target accounts, a meeting-booking link and an invitation to consented contacts. During: hold the booked meetings, record every conversation with consent, and capture content. After: follow up within two working days by each country's email law, and nurture to a trial.
Dates below are as each organizer's site showed them on 12 November 2026; check the organizer's site before booking.
The main mining shows, from their own sites
Australia and Canada carry much of the specialist mining-supplier demand, so the list leans that way. Dates and places are as each organizer's site showed them on 12 November 2026:
- IMARC, the International Mining and Resources Conference + Expo, in Sydney; its site lists 12 to 14 October 2027.
- Diggers and Dealers, a mining investment forum held annually in Kalgoorlie, Western Australia; its site lists 2 to 4 August 2027 and 31 July to 2 August 2028.
- AIMEX, Asia-Pacific's International Mining Exhibition, at the Adelaide Showground in South Australia; its site lists 28 to 30 September 2027.
- MINExpo International, run by the National Mining Association; its site lists 26 to 28 September 2028 and warns that some websites post false dates.
- Electra Mining Africa, at the Johannesburg Expo Centre; its site lists 4 to 8 September 2028.
- PDAC, the Prospectors and Developers Association of Canada convention in Toronto, matters for Canadian exploration and services firms; its site did not open to our reader, so check the date there.
Choose the show by buyer, not by size
A show is worth the cost when the people who specify and buy your product attend it. Investor forums draw listed miners' executives and analysts; equipment exhibitions draw site and maintenance teams; conventions mix both. Ask your sales team which shows produced trials last year, check the exhibitor and attendee descriptions on each organizer's site, and choose two or three shows a year that match your buyers, your regions and your commodities.
Six weeks before: fill the meeting calendar
The work that decides a show happens before it. LinkedIn's ad targeting reaches members by job title, company, industry and seniority, which suits a named list of site and procurement roles. Five pieces:
- A show page on your site: what you will show, where to find you, who will be there, and a meeting-booking link.
- A target list of the accounts and roles you want to meet, built with your sales team.
- LinkedIn campaigns to those roles at those accounts, pointing to the show page and the booking link.
- An invitation email to contacts who have consented to hear from you, with the booking link.
- Posts from your field people about what they will be showing and why it matters to site teams.
During the show: meetings, records and content
Hold the booked meetings first, and record every conversation the same day: the person, the account, the problem discussed, the next step and whether they agreed to receive follow-up. Capture content as you go: a short video of a product walk-through, a photo of a field engineer explaining an application with permission, notes for an application story. Post a little during the show; most of the value of this content comes after it.
Two working days after: follow up by each country's law
Follow-up loses value by the day. Send a personal follow-up within two working days to everyone you met, with the next step you agreed, and a shorter note to those who only visited. Mining shows mix countries, so follow each contact's email law: in Australia, the ACMA's Spam Act guidance requires consent before marketing emails, identification of the sender with contact details and an easy unsubscribe, and says the sender must be able to prove consent; in Canada, CASL requires consent before a commercial electronic message; in the USA, the FTC's CAN-SPAM guide requires accurate headers, a postal address and an opt-out honored within 10 business days, with penalties up to $53,088 per email. A badge scan is not always consent; record what each person agreed to.
The weeks after: nurture to a trial
Turn show conversations into a plan for each account: the application story that answers their problem, a site-visit or trial offer, and a check-in on a date agreed at the stand. Use the content you captured: a walk-through video becomes a product-page asset, notes become an application story, photos become posts. Our email marketing service runs the consented nurture.
How to measure a show
By show: meetings booked before it and held at it, conversations recorded, follow-ups sent within two working days, site visits and trials started within three months, orders traced to show contacts, and cost per trial started. Badge scans and booth traffic are context. Compare shows year on year and keep the ones that start trials.
What we do and do not do
PromotEdge International is an international strategy, technology, marketing and design company, and our delivery team is in India. We do no events, book no space and build no stands; we run the online campaign before and after the show, from pages and LinkedIn to consented follow-up. Mining-sector clients we have worked for include Tega Industries and AIA Engineering, for their business in India, and DOZCO in Australia. Our mining marketing service page describes the work. This guide is general information, not legal advice; each country's email law applies to each contact.
Facts we rely on: see our company facts for what we state about ourselves and where each fact comes from.