Post your own work by season, with crews capturing photos and short clips on the job. Use customer properties and words only with permission, have employees make their connection clear, keep green claims specific, and end each post with a way to request an estimate.
Measure estimate requests and booked jobs from social, by season.
What to post, season by season
Each season gives you something to show and a service to book:
- Late winter: design projects, planning tips, booking reminders for spring, and snow work if you offer it.
- Spring: cleanups, first mows, planting and installs in progress, and open slots for new customers.
- Summer: finished projects, before-and-after, watering and lawn tips, and crews at work.
- Fall: leaf cleanup, aeration and seeding, planting for next year, and holiday lighting if you offer it.
- Early winter: the year's best projects, thank-yous to customers, and design consultations for next season.
How crews can capture content
The best material comes from the job. Ask crew leads to take a before photo on arrival, a few in progress, and an after photo from the same spot, plus a short clip of a satisfying moment: a fresh edge, a finished patio, a cleared bed. A shared folder by job and date keeps it organized. Get the property owner's permission before posting their home, and never show house numbers or anything that identifies the address without it.
Posts that lead to estimates
A good post shows one thing and says one thing: what the problem was, what you did, and how a reader can get the same. End with the next step, a link to request an estimate or book a consultation, and answer comments and messages quickly. Mix in useful tips (when to aerate, how to water new sod) so people follow for more than ads.
Customer and employee posts: the FTC rules
A customer's praise in your post is an endorsement. The FTC's Endorsement Guides say it will likely be read as typical (255.2), so feature typical results or say what customers generally get, and disclose any discount or gift given for it. Employees are a material connection too (255.5): crew members who post about the company should make clear they work there. The FTC's reviews rule bars fake reviews and requires officers and managers who review their own business to disclose the relationship (465.5).
Keep green claims specific
"Eco-friendly" and "sustainable" are common in landscaping posts. The FTC's Green Guides say marketers should not make unqualified general environmental benefit claims (260.4). Say what you do instead: native plants, drip irrigation, mulching mowers, electric equipment on certain crews. Specifics are more believable as well as safer.
Social media and local search together
Social posts and your Google Business Profile reinforce each other. Share your best project photos on the profile too, and ask satisfied customers for reviews there; Google's local ranking tips say reviews add to prominence. Social channels build familiarity; the profile is where many people decide to call.
How to measure landscaping social media
Count estimate requests and messages from social by season, jobs booked from them, and the services they asked about. Track which post types bring requests. Followers and likes are context; booked jobs are the point.
What we do and do not do
PromotEdge International is an international strategy, technology, marketing and design company, and our delivery team is in India. We plan, edit and post landscaping social media through our social media service using what your crews capture. We do no photo or video shoots, events or printing, work remotely for landscapers in the USA and Canada, and claim no local office or crew. Our landscaping marketing page describes the work. This guide is general information, not legal advice.
Facts we rely on: see our company facts for what we state about ourselves and where each fact comes from.