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Real estate PPC · Realtors, teams and brokerages · USA and Canada
PromotEdge International provides real estate PPC services for realtors, teams and brokerages in the USA and Canada. We run Google Ads for seller and buyer searches inside Google's housing ad policy, track every call and form into your CRM, and report on appointments, not clicks alone. Our delivery team is in India.
Your brokerage in front of people searching to sell or buy in your area, with every call and form tracked.
In short
Search ads catch people who are already looking, which makes them the most direct paid channel a brokerage has. The trick is choosing searches where a local firm is the answer, and saying no to the ones where you would just be paying to compete with portals.
Campaigns run in your Google Ads account, so the history stays yours.
| Service | What you get |
|---|---|
| Seller campaigns | Ads for searches like selling a home or finding a listing agent in your area, sent to a home value or consultation page. |
| Buyer campaigns | Ads for area and home-type searches, sent to IDX search pages on your own site. |
| Agent and brand searches | Your brokerage and agent names covered, so rivals do not take those clicks. |
| Ad copy | Text written to Google's housing policy and the Fair Housing Act, with your firm named. |
| Landing pages | Short pages with one clear ask, a consent line for calls and texts, and quick loading on phones. |
| Call and form tracking | Calls and forms tied to the keyword and ad, and sent to your CRM. |
| Reporting | Spend, leads and appointments by campaign, read together with your CRM. |
Part of our performance marketing work, for real estate brokers and agents.
Brands we have worked with
Work delivered from India. Results are shared one to one, under NDA.
We use these details only to reply to you.
Rather talk now?
A rough note through the form on what you sell and what needs to change.
How people find you today, where inquiries get lost, then a call in your working day.
The work, who does it and how it is measured. Nothing starts until you approve it.
Our team in India does the work, with calls set in your working hours.
Every number we report shows its source and date range, and we travel to our clients every 3 to 4 months.
Read on 15 November 2026 from Google's and the law's own pages. None of this is legal advice.
Since 19 October 2020, Google's housing, employment and credit policy has stopped housing ads in the USA and Canada from targeting by gender, age, parental status, marital status or ZIP code. We target by the search itself and by wider areas instead.
The Fair Housing Act bans housing ads that show a preference for or against protected groups. Short ad text makes careless phrases easy to slip in, so every headline is checked, and your broker approves the ads.
NAR's 2026 Code of Ethics, Standard of Practice 12-5, asks REALTORS® to disclose their firm's name in advertising. In a search ad with little room, we put it in the business name or a headline, and on the landing page.
We advertise only the listings your firm has the right to advertise, and your broker confirms which. Calls and texts back to a lead follow the FCC's rule on prior express written consent, so the landing page asks for it.
Your areas, your budget, and whether you want more sellers, more buyers or both.
Your Google Ads account, conversion tracking and call tracking, fixed before any new spend.
Seller, buyer and brand campaigns, with keyword lists and ads you see before they run.
Ads live, calls and forms flowing to your CRM, and a test lead followed end to end.
Search terms trimmed, bids moved toward what brings appointments, and a monthly report.
Real estate PPC services run paid search ads, mostly Google Ads, for agents and brokerages, so they appear when someone searches to sell a home, find an agent or look at homes in an area. You pay when someone clicks. Done well, it is the quickest way to get a brokerage in front of people who are ready to talk.
Our view: for most brokerages, seller searches and agent searches deserve the budget first. A homeowner searching for a listing agent in your town is a lead a local firm can win. Broad searches for homes for sale put you up against portals for every click, so we keep those narrow and send them to your own IDX pages.
We judge campaigns by appointments in your CRM, so call tracking and form tracking come before any new spend. For where paid search fits in a full plan, see our real estate brokerage marketing plan, and for social ads, our real estate Facebook ads work.
Our team is in India and works in your hours. We travel to our clients every 3 to 4 months.
There is no public price list, because the cost follows the job.
Your ad spend is separate and paid by you, straight to Google. You see the scope and our fee in writing before work starts.
Seller, buyer and brand campaigns in Google Ads, ad copy written to Google's housing policy and the Fair Housing Act, landing pages, call and form tracking into your CRM, weekly tuning of search terms and bids, and a monthly report on spend, leads and appointments.
They can be, when the campaigns aim at searches a local firm can win, such as selling a home or finding an agent in your area, and when someone calls the lead quickly. We track appointments, not clicks, so you can judge for yourself. We do not promise lead numbers.
Under Google's housing policy, ads for housing in the USA and Canada cannot target by gender, age, parental status, marital status or ZIP code. Campaigns rely on the search itself and on wider areas instead. The rule has applied since 19 October 2020.
In our view, sellers first for most brokerages, because a listing brings buyers with it, and a homeowner choosing an agent is a lead a local firm can win. Buyer campaigns work best kept narrow, on areas and home types you know, and sent to your own IDX pages.
You do. We recommend the account sits in your business, with us given access, and ad spend is paid by you straight to Google. If you ever change agency, you keep the account, its history and its conversion data.
Yes. Calls from the ads and the landing pages are tracked to the campaign and keyword where your setup allows, and the call details go to your CRM. If agents call or text leads back with an autodialer, the form asks for written consent first.
Shivanand Mishra, our Digital Marketing Lead, leads paid work, with our team in India on search campaigns and tracking. They use licensed tools and software and work in your hours. We travel to our clients every 3 to 4 months.
A real person reads every message and replies.
Four kinds of work. One plan.
