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Real estate SEO · Realtors, teams and brokerages · USA and Canada
PromotEdge International provides real estate SEO services for realtors, teams and brokerages in the USA and Canada. We set up your Business Profiles the way Google's rules ask, decide which IDX pages are worth indexing, and write neighborhood pages from what your agents know. Our delivery team is in India.
Buyers and sellers finding your brokerage when they search for the areas you sell.
In short
Portals will outrank you on most listing searches, and that is fine. The searches a brokerage can win are local and specific: a neighborhood, a building, a kind of home, your agents by name. That is where we spend your budget.
Local search first, then the pages only your brokerage can write.
| Service | What you get |
|---|---|
| Business Profiles | A profile for each office and public-facing agent, named the way Google's practitioner rules ask. |
| Neighborhood and community pages | Pages on the areas you sell, written with your agents, each with something a portal does not have. |
| IDX page plan | Which listing and search pages to let Google index, and which to keep out, so thin pages do not crowd the good ones. |
| Technical SEO | Speed on phones, clean addresses for search pages, schema for your offices and agents, and fixes from Search Console. |
| Reviews routine | A plain way to ask past clients for reviews, inside the platforms' rules and the FTC's. |
| Content | Market notes and buyer and seller answers your agents can stand behind. |
| Reporting | Calls, form leads and searches by area, from Search Console and your CRM. |
Part of our local SEO and SEO services work, for real estate brokers and agents.
Brands we have worked with
Work delivered from India. Results are shared one to one, under NDA.
We use these details only to reply to you.
Rather talk now?
A rough note through the form on what you sell and what needs to change.
How people find you today, where inquiries get lost, then a call in your working day.
The work, who does it and how it is measured. Nothing starts until you approve it.
Our team in India does the work, with calls set in your working hours.
Every number we report shows its source and date range, and we travel to our clients every 3 to 4 months.
Read on 15 November 2026 from Google's and NAR's own pages. Your MLS's rules decide, and none of this is legal advice.
Every IDX site gets the same MLS description, and Google picks one version to show (duplicate URLs). NAR's IDX rules do not require you to block search engines from listings (Handbook on Multiple Listing Policy, 2025 edition, section 18.2), but indexing all of them rarely helps. We decide page by page.
Google's Business Profile guidelines treat real estate agents as individual practitioners. A lone agent at an office shares the brokerage's profile as brand and name; where several agents work from one office, the office gets its own profile and each agent's uses only their name. We set yours up that way.
Google's spam policies name doorway abuse, such as city pages that all funnel to one page, and scaled content abuse. A hundred area pages with only the name changed fit both. We write fewer, with facts an agent who works there would add.
The Fair Housing Act bans housing statements that show a preference for or against protected groups. Area pages talk about homes, parks, transit and prices, and never about who lives there or who would fit in.
Your profiles, site, IDX setup, Search Console data and the areas you want to sell more in.
Office and agent profiles corrected first, because maps results bring the quickest calls.
A short list of areas and topics where your agents have real knowledge to share.
A few strong pages a month, checked by an agent who sells in that area.
Leads and calls by area each month, with what we will change next.
Real estate SEO services help a brokerage or agent show up when people search for homes, agents and areas near them: in the map results, and in the ordinary results below. The work splits into two parts. Local search brings calls from people looking for an agent. Area and topic pages bring buyers and sellers who are still deciding.
Our opinion, from reading these results: a brokerage site will rarely beat the large portals on a plain city listing search, so we do not plan around it. We aim at searches where a local firm is the better answer, such as a single neighborhood, a condo building, or homes near a particular school district or employer, worded with care.
Sellers can also ask for their listing or address to be kept off the internet, and an IDX site must respect that. One more reason not to build your SEO on listing pages alone. Our guide to SEO for realtors covers the basics, and the real estate brokerage marketing plan shows where SEO fits.
Our team is in India and works in your hours. We travel to our clients every 3 to 4 months.
There is no public price list, because the cost follows the job.
Tools and any paid listings are separate. You see the scope and our fee in writing before work starts.
Business Profiles for your offices and agents, neighborhood and community pages, a plan for which IDX pages Google should index, technical SEO, a reviews routine, content your agents can stand behind, and monthly reporting of calls and leads by area from Search Console and your CRM.
On plain city listing searches, rarely, and we will not promise it. Brokerages can win narrower searches where local knowledge matters, such as one neighborhood, a building or a kind of home, and the map results for agents near the searcher. That is where we focus.
Google treats agents as individual practitioners. A lone agent at an office shares the brokerage's profile as brand and name. Where several agents work from one office, the office has its own profile and each public-facing agent can have one in their own name. Support staff should not.
Some do. The listing text is the same on every IDX site, so most listing pages add little. Search pages for an area, with your own notes on top, can help. We decide page by page which to index, and NAR's rules do not require you to block search engines from listings.
Profile fixes can change map results within weeks. Area pages usually take months to settle, depending on your site's age, the competition and how often you publish. We report monthly, so you see what is moving, and we do not promise rankings or lead numbers.
We draft them with an agent who sells in that area, because the useful parts, such as which streets flood or where new building is planned, come from them. Every page is checked against Fair Housing rules before it goes live. This is not legal advice.
Your SEO lead is Shivanand Mishra, our Digital Marketing Lead. Site fixes go to Raju Barui, a backend developer, and Milton Das runs the data research. They work with licensed tools and software. We travel to our clients every 3 to 4 months.
A real person reads every message and replies.
Four kinds of work. One plan.
