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Real estate email marketing · Agents, teams and brokerages · USA and Canada
PromotEdge International runs real estate email marketing for agents, teams and brokerages in the USA and Canada. We write buyer and seller drips, set up listing alerts from your IDX feed, keep past clients and their referrals warm, and send each email under CAN-SPAM in the USA and CASL in Canada, with your brokerage name on it. Our delivery team is in India.
Emails that keep you in touch with the people who will buy, sell or refer in the next few years.
In short
A homeowner moves every several years, and most forget their agent's name well before then. A short, useful email a few times a year is the cheapest way to be the agent they remember when it is time.
The list and the email account stay in your name.
| Service | What you get |
|---|---|
| Buyer drip | A short series for new buyer leads: what to expect, how to get pre-approved, how showings work, and a call to book. |
| Seller drip | A series for homeowners who asked for a value estimate: pricing, preparing the home, and what you do. |
| Listing alerts | New listings matching a buyer's search, sent from your IDX feed, with sold and off-market homes left out. |
| Past-client emails | A few useful emails a year: market notes, home anniversary, maintenance reminders, and a referral ask. |
| Consent and lists | Sign-up forms with clear consent, records kept, and Canadian contacts tracked against CASL's time limits. |
| Brokerage disclosure | Your firm's name, a postal address and an unsubscribe link in every email. |
| Reporting | Replies, clicks and which emails led to a call, a showing or a referral, from your email platform and CRM. |
Part of our email marketing work, for real estate brokers and agents.
Brands we have worked with
Work delivered from India. Results are shared one to one, under NDA.
We use these details only to reply to you.
Rather talk now?
A rough note through the form on what you sell and what needs to change.
How people find you today, where inquiries get lost, then a call in your working day.
The work, who does it and how it is measured. Nothing starts until you approve it.
Our team in India does the work, with calls set in your working hours.
Every number we report shows its source and date range, and we travel to our clients every 3 to 4 months.
Read on 15 November 2026 from the regulators' and NAR's own texts. None of this is legal advice.
The FTC's CAN-SPAM guide asks for honest headers and subject lines, a valid postal address, a clear way to opt out honored within 10 business days, and it applies to business emails too. Each email in breach can cost up to $53,088.
CASL needs consent before a commercial email. Implied consent comes from an existing business relationship, which for an agent means a purchase or lease of a home within the past two years, or an inquiry within the past six months. After that, you need express consent, so we ask for it while the relationship is fresh.
NAR's IDX policy asks that IDX displays refresh at least every 12 hours where persistent downloading is allowed, and that listings a seller keeps offline stay out. Listing alerts come from the same feed, so they follow the same rules.
NAR's Code of Ethics, Standard of Practice 12-5, asks for the firm's name in any advertising, and Texas's advertising rule counts email and text messages as advertising. Every email carries your brokerage name.
Who is on your list, how they got there, and what you send today.
Where each contact came from and what they agreed to, so nothing goes to people who did not.
The buyer drip, seller drip and past-client emails written in your voice and approved by you.
Your IDX feed for listing alerts and your CRM for replies, wired up and tested.
What brought replies and calls, what to change, and the next month's emails.
Real estate email marketing keeps an agent in touch with leads who are not ready yet, buyers who are searching, and past clients who will sell or refer later. It is a handful of automated sequences plus a few useful emails a year, connected to your CRM so a reply reaches an agent quickly.
Our opinion: the past-client list is worth more than the new-lead list for most agents. Past clients already trust you, they refer friends, and they sell again. So we build the past-client emails first, keep them short and useful, and send far fewer than most agents expect.
New leads still matter, and listing alerts are the email buyers open most willingly. We connect alerts to the IDX feed on your realtor website and send replies to your real estate CRM. Our brokerage marketing plan guide shows where email fits in the wider plan.
Our team is in India and works in your hours. We travel to our clients every 3 to 4 months.
There is no public price list, because the cost follows the job.
Your email platform's fees are separate and on your account. You see the scope and our fee in writing before work starts.
Usually a buyer drip for new leads, a seller drip for homeowners who asked for a value estimate, listing alerts from your IDX feed, and a few emails a year to past clients with a referral ask. Consent records, your brokerage name and an unsubscribe link go in every email.
In our view, a few times a year is enough: a market note, a home anniversary, a seasonal maintenance reminder and a referral ask. Past clients want to remember you, not hear from you weekly. We watch replies and unsubscribes and adjust.
Yes, marketing emails do, business emails included. The FTC's guide asks for honest headers and subject lines, a valid postal address and an opt-out honored within 10 business days, and each email in breach can cost up to $53,088. This is not legal advice.
CASL needs consent first. Implied consent from a home purchase or lease lasts two years, and from an inquiry six months; after that you need express consent. We track those dates for Canadian contacts and ask for express consent while the relationship is fresh.
Yes, and they should. Alerts from the same IDX feed as your website follow the same rules: data refreshed at least every 12 hours where persistent downloads are allowed, and listings a seller keeps offline left out, so buyers never get an alert for a sold home.
For REALTORS®, NAR's Code of Ethics asks for the firm's name in any advertising, and Texas counts email as advertising under its rule. Putting the brokerage name in every email's footer is the simple way to meet both. Your broker confirms your state's rule.
Shivanand Mishra, our Digital Marketing Lead, leads email marketing, with our designers and writers on the emails. They use licensed tools and software and work in your hours. We travel to our clients every 3 to 4 months.
A real person reads every message and replies.
Four kinds of work. One plan.
