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Real estate Facebook ads · Realtors, teams and brokerages · USA and Canada
PromotEdge International works as a real estate Facebook ads agency for realtors, teams and brokerages in the USA and Canada. We plan, write and run your Facebook and Instagram campaigns inside Meta's housing ad category, send every lead form to your CRM, and check each ad against the Fair Housing Act. Our delivery team is in India.
Facebook and Instagram ads that bring seller and buyer leads without breaking the housing rules.
In short
Housing ads on Meta lost most of their targeting years ago, and a lot of old advice has not caught up. What works now is a good offer, honest creative and fast follow-up, because the audience is wide by rule.
Campaigns run in your ad account, so the history stays yours.
| Service | What you get |
|---|---|
| Campaign plan | Seller, buyer and recruiting campaigns, each with its own offer and budget, set up in the housing category. |
| Ad copy and creative | Listing video, area guides and home value offers, checked against Fair Housing rules before launch. |
| Lead forms | Short instant forms or landing pages, with a consent line for calls and texts. |
| CRM connection | Each lead sent to your CRM with the ad it came from, so an agent can call while it is fresh. |
| Brokerage disclosure | Your firm's name on every ad and landing page, as the NAR Code and your state ask. |
| Testing | Offers and creative tested one at a time, since the audience settings are mostly fixed. |
| Reporting | Leads, cost per lead and which leads became appointments, from Meta and your CRM. |
Part of our paid social work, for real estate brokers and agents.
Brands we have worked with
Work delivered from India. Results are shared one to one, under NDA.
We use these details only to reply to you.
Rather talk now?
A rough note through the form on what you sell and what needs to change.
How people find you today, where inquiries get lost, then a call in your working day.
The work, who does it and how it is measured. Nothing starts until you approve it.
Our team in India does the work, with calls set in your working hours.
Every number we report shows its source and date range, and we travel to our clients every 3 to 4 months.
Read on 15 November 2026 from Meta's and the law's own pages. None of this is legal advice.
Under Meta's Special Ad Category for housing, ages stay at 18 to 65+, gender cannot be chosen, ZIP codes are not supported and any location must cover at least a 15-mile radius in the USA and Canada. Lookalike audiences are off. We plan the offer around a wide audience.
Meta applies the housing category to advertisers in the USA and to ads reaching the USA, Canada or Europe. A Toronto or Vancouver brokerage runs under the same limits, so we do not plan Canadian campaigns any differently.
The Fair Housing Act bans housing ads that show a preference for or against protected groups. That covers the words and the people shown. We write about the home and the area, and choose images that do not suggest who should live there.
NAR's 2026 Code of Ethics asks REALTORS® to disclose their firm's name in advertising, so it goes on every ad. If an agent will text or auto-dial the lead, the FCC's rule needs prior express written consent, so the form asks for it.
Your market, your offers, your budget, and what happens to a lead today.
Your ad account, pixel or conversions setup, past campaigns and any rejected ads.
Campaigns, offers and ads written for the housing category, shown to you before they run.
Ads live, lead forms wired to your CRM, and a test lead followed end to end.
What brought appointments, what to pause, and what to try next.
A real estate Facebook ads agency plans and runs ads on Facebook and Instagram for agents and brokerages: seller leads, buyer leads, open houses and agent recruiting. Since housing ads moved into Meta's special category, most of the skill has moved from targeting to the offer, the creative and the follow-up.
Our opinion: Facebook earns its place for a brokerage mostly on the seller side. A buyer can browse listings anywhere, but a homeowner who is not yet looking will stop for a clear home value offer or a short video about prices on their street. So we usually start there, and add buyer campaigns once the follow-up works.
Cheap leads that nobody calls are wasted money. We judge campaigns by appointments in your CRM, not by cost per lead alone. Our guide to Facebook ads for real estate covers the basics, and our real estate CRM integration work fixes the follow-up.
Our team is in India and works in your hours. We travel to our clients every 3 to 4 months.
There is no public price list, because the cost follows the job.
Your ad spend is separate and paid by you, straight to Meta. You see the scope and our fee in writing before work starts.
It plans and runs Facebook and Instagram ads for agents and brokerages: seller and buyer campaigns, open houses and recruiting. That means the offer, the copy and creative, lead forms, the connection to your CRM, testing, and reports that show appointments, not only clicks. All of it inside Meta's housing ad rules.
They can, when the offer is clear and someone calls the lead quickly. The housing rules make the audience wide, so weak offers waste money fast. In our view seller campaigns, such as home value offers, are where Facebook earns its place. We do not promise lead numbers.
In Meta's housing category, ages stay at 18 to 65+, gender cannot be chosen, ZIP codes are not supported, locations need at least a 15-mile radius in the USA and Canada, and lookalike audiences are unavailable. Demographic and behavior targeting are off too.
Yes. Meta applies its housing category to ads that reach Canada, so a Canadian brokerage runs under the same targeting limits as a US one. Provincial advertising rules for brokerages apply on top, and your broker confirms them before ads run.
You do. We recommend the ad account and the page sit in your business, with us given access, and the leads go to your CRM. If you ever change agency, you keep the account, its history and every lead.
We check every ad's words and pictures against the Fair Housing Act's ban on ads that show a preference for or against protected groups, and keep copy about the home and the area. Your broker of record approves ads before they run. This is not legal advice.
Shivanand Mishra, our Digital Marketing Lead, leads paid social, with Jhalak Agarwal, our Meta Lead, and our creative team on the ads. They use licensed tools and software and work in your hours. We travel to our clients every 3 to 4 months.
A real person reads every message and replies.
Four kinds of work. One plan.
