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Real estate social media · Agents, teams and brokerages · USA and Canada
PromotEdge International works as a real estate social media marketing agency for agents, teams and brokerages in the USA and Canada. We plan and post listing video, neighborhood content and market updates on Instagram, Facebook, LinkedIn and YouTube, put the brokerage name on every post, and check words and pictures against the Fair Housing Act. Our delivery team is in India.
Posts and short videos that keep you in front of your farm area, with your brokerage's name where the rules want it.
In short
Most agent accounts post listings and little else, and listings alone do not build a following. The accounts that bring calls show the agent knows the streets: what sold, what changed, where the good coffee is.
Accounts stay in your name, so the audience and the history stay yours.
| Service | What you get |
|---|---|
| Content plan | A monthly plan split between listings, neighborhood guides, market updates and you, approved before anything posts. |
| Listing and area video | Short vertical videos cut from your footage or walkthroughs, with captions and the brokerage name. |
| Posting and replies | Scheduled posts on the networks your buyers and sellers use, with comments and messages answered in your hours. |
| Brokerage disclosure | Your firm's name on every post and profile, sized and placed the way your state's rules ask. |
| Fair Housing check | Captions, hashtags and images read against the Fair Housing Act before they go out. |
| Boosted posts | Promotion set up in Meta's housing ad category, so a boost does not get rejected or break the rules. |
| Reporting | Reach, saves, messages and which posts led to a call or a showing, from the platforms and your CRM. |
Part of our social media work, for real estate brokers and agents.
Brands we have worked with
Work delivered from India. Results are shared one to one, under NDA.
We use these details only to reply to you.
Rather talk now?
A rough note through the form on what you sell and what needs to change.
How people find you today, where inquiries get lost, then a call in your working day.
The work, who does it and how it is measured. Nothing starts until you approve it.
Our team in India does the work, with calls set in your working hours.
Every number we report shows its source and date range, and we travel to our clients every 3 to 4 months.
Read on 15 November 2026 from the regulators' and platforms' own pages. None of this is legal advice.
NAR's 2026 Code of Ethics, Standard of Practice 12-5, asks REALTORS® to show their firm's name in any advertising, in any medium. Texas goes further: its advertising rule counts social media and text messages as advertising and sets the broker's name at least half the size of the agent's or team's contact details. Florida's rule puts the brokerage name next to the contact point online. We set every profile and post to your state's rule.
The Fair Housing Act covers any notice, statement or advertisement about selling or renting a home, not only paid ads. Phrases like "perfect for young couples" and pictures that suggest who should live somewhere are the usual slips. We write about the home and the area.
Boost a listing post and it becomes an ad in Meta's housing category: no ZIP code targeting, at least a 15-mile radius in the USA and Canada, and no detailed targeting exclusions. We set boosts up that way from the start.
A client's words in a post are an endorsement under the FTC's Endorsement Guides. They are read as typical results, and any gift or discount given for them has to be disclosed. We use reviews with permission and say what they are.
Your farm area, your listings, what you post now, and who answers the messages.
Profiles, bios, brokerage disclosure, past posts and what earned replies.
A calendar and sample posts written for you and your market, shown before anything goes live.
A short list of clips to shoot on your phone at each listing and around town, since we do not film for you.
What brought messages and calls, what to drop, and next month's plan.
A real estate social media marketing agency plans, makes and posts content for agents and brokerages: listing videos, neighborhood guides, market updates and the agent's own story. It answers comments and messages, keeps the brokerage disclosure right, and turns the people who reply into conversations your team can follow up.
Our opinion: for most agents, neighborhood content does more than listing posts. A listing interests the few people shopping that week; a short video about a street, a school run or what sold last month interests everyone who lives there, including the owners who will sell next year. So we plan two neighborhood posts for every listing post.
Social media builds familiarity slowly. It works best next to a website that captures the interest and a CRM that follows it up, which is why we tie posts to your realtor website and CRM. When you want reach beyond your followers, real estate Facebook ads do that inside the housing rules. Our guide to social media marketing for real estate covers the basics.
Our team is in India and works in your hours. We travel to our clients every 3 to 4 months.
There is no public price list, because the cost follows the job.
Any ad or boost spend is separate and paid by you, straight to the platform. You see the scope and our fee in writing before work starts.
It plans, makes and posts content for agents and brokerages: listing videos, neighborhood guides, market updates and the agent's own story. It answers comments and messages, keeps the brokerage name on every post, checks posts against Fair Housing rules, and reports which posts led to calls or showings.
It depends on who you sell to. Instagram and Facebook suit most residential agents for local video and community posts; YouTube suits longer neighborhood tours; LinkedIn suits commercial and relocation work. We usually start with two networks done well rather than five done thinly.
Often, yes. NAR's Code of Ethics asks REALTORS® to show their firm's name in any advertising, Texas counts social media as advertising with rules on the broker name's size, and Florida puts the brokerage name next to the contact point online. Your broker confirms your state's rule.
Yes. The Fair Housing Act covers any notice, statement or advertisement about selling or renting a home, not only paid ads. We keep captions and pictures about the home and the area, avoid words that suggest who should live there, and your broker approves the plan.
Yes, inside Meta's housing ad category: no ZIP code targeting, at least a 15-mile radius in the USA and Canada, and no detailed targeting exclusions. Boost spend is paid by you straight to Meta, and we report what each boost brought.
No. We do no shoots. You or your photographer film short clips on a phone from a list we send for each listing and area post, and we edit, caption and post them. A phone and natural light are enough for most social video.
Our social team works under Shivanand Mishra, our Digital Marketing Lead, with licensed tools and software, in your working hours. Our delivery team is in India, and we travel to our clients every 3 to 4 months.
A real person reads every message and replies.
Four kinds of work. One plan.
