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Glossary

Plain definitions of the search, marketing, software and design terms buyers meet, each in one short paragraph with a link to where it is covered in more depth.

Updated 9 Nov 2026

In short

Every entry starts with a two-sentence definition you can use as it stands, then adds a short explanation and one link to a related guide or service page.

How the entries are written

Each term is defined in plain words first, then explained in a short paragraph. Where an entry states a rule or a figure, it names the source, links to it and gives the date we read it. Worked examples are labeled as examples and are not benchmarks.

The terms cover search and AI search, marketing and measurement, software, design and AI. If a term you need is missing, tell us through the contact page and we will consider adding it. These entries explain words, and they are not advice for your particular case.

PromotEdge International is an international strategy, technology, marketing and design company, and our delivery team is in India. See our company facts for what we state about ourselves and where each fact comes from.

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