AI SEO is used for two different things. One is using AI tools to help with SEO tasks such as research, drafting and analysis. The other is optimizing a site to appear in AI search results and answers. Always ask which one a person means before comparing advice.
In short
Using AI as a tool needs human checking: drafts must be reviewed for accuracy, sources and tone before publishing, and mass-producing pages mainly to rank can fall foul of search engine spam rules. Optimizing for AI results is mostly ordinary SEO done well, plus clear answers and consistent facts.
For the second meaning, Google says its AI features follow the same SEO best practices, with no special markup required. Source: Google Search Central, read 9 November 2026. For the first meaning, keep a named person responsible for what is published.
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