E-E-A-T stands for experience, expertise, authoritativeness and trustworthiness. Google's quality rater guidelines use it to judge how helpful and reliable content is. Raters help Google measure how its ranking systems perform, and Google says the guidelines do not directly influence ranking.
In short
E-E-A-T is not a score or a single ranking factor. It describes the qualities of a page a reader can trust. The 'experience' part was added in December 2022 and asks whether the author has first-hand knowledge of the subject, such as having used the product or done the work. A page about tenant rules from a Canadian law firm should name the lawyer and the province it covers.
Name the author and say why they know the subject, give examples from real work, cite sources, keep facts current and be clear about who runs the site. These matter most on topics where mistakes can hurt people, such as health, money and legal advice. Source: Google Search Central blog, 15 December 2022, read 9 November 2026.
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