Technical SEO is the work of making a website easy for search engines to crawl, index and understand, and quick and stable for people to use. It covers whether pages can be found and shown, how fast they load, how they work on phones, and how they are structured.
In short
Typical checks include whether important pages are indexed, whether robots.txt or a stray noindex tag blocks them, whether duplicate URLs point to one preferred version, how fast pages load, whether the site works on phones, and whether links use standard HTML that crawlers can follow. Source: Google Search Central SEO starter guide, read 9 November 2026.
Pages blocked by mistake after a redesign, redirect chains, duplicate pages with different addresses, slow images, scripts that block the first view, and links built only in script. A site that changes platform needs a redirect plan before launch.
Our technical audits cover these checks.
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