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HubSpot vs Salesforce: which CRM fits your team?

HubSpot and Salesforce are two of the CRMs teams shortlist most, and either can run a sales team. They differ in how they are priced, how much configuration they expect and who usually runs them. This guide compares the two only on what each company publishes on its own pages, read on the same day, and sets out how to choose. It is part of our guide to CRM implementation steps. We are not a partner of HubSpot or Salesforce.

Reviewed by Benjamin SardarUpdated 12 Nov 20263 min read

The short answer

Should I choose HubSpot or Salesforce?

Both are full CRMs; the choice usually turns on team size, how custom your sales process is, and who will run the system. HubSpot offers a free CRM for up to two users and 1,000 contacts, and on its Sales Hub page Professional started at $90 per seat per month plus a $1,500 onboarding fee. Salesforce's Sales Cloud page listed editions from $25 (Starter Suite) to $550 (Max) per user per month, billed annually. Smaller teams often start simpler; complex processes often need more configuration.

Key takeaways
  • HubSpot's free CRM: up to two users and 1,000 contacts, no expiration (HubSpot's page).
  • HubSpot Sales Hub: Professional from $90 and Enterprise from $150 per seat per month, plus one-time onboarding fees of $1,500 and $3,500.
  • Salesforce Sales Cloud: Starter Suite $25, Pro Suite $100, Core $195, Advanced $395, Max $550 per user per month, billed annually.
  • Compare total cost at your seat count, including onboarding, add-ons and the people who will run the system.
  • Choose by process complexity, integrations and who administers the CRM, not by brand.

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HubSpot vs Salesforce: what each pricing page publishes

Both companies' pages read on 12 November 2026, in US dollars. Prices change and promotions vary; check the live pages.

Sources: HubSpot CRM page, Sales Hub pricing and API usage docs; Salesforce Sales Cloud pricing. All read 12 Nov 2026.
PointHubSpotSalesforce
Free tierFree CRM: up to 2 users, 1,000 contactsFree Suite listed at $0
Entry paidStarter: price varies by promotion and billingStarter Suite $25 per user per month
Mid tierProfessional from $90 per seat per monthPro Suite $100; Core $195
Upper tiersEnterprise from $150 per seat per monthAdvanced $395; Max $550
Onboarding fee$1,500 (Professional); $3,500 (Enterprise)Not listed on the pricing page
BillingMonthly or annual, by tierBilled annually (Starter also monthly)
Daily API limit250,000 to 1,000,000 by tierSet by edition; check its docs

HubSpot has a free CRM for two users and 1,000 contacts; its Sales Hub Professional starts at $90 and Enterprise at $150 per seat per month, with onboarding fees. Salesforce Sales Cloud runs from $25 to $550 per user per month, billed annually, across five editions. Price both at your seat count with onboarding and add-ons, and choose by process complexity and who will run it.

Free tiers

HubSpot's CRM page describes its free CRM as free with no expiration and no credit card, for up to two users and 1,000 contacts, with contact and deal management, pipelines, email tracking, meeting scheduling and reporting dashboards. Salesforce's Sales Cloud pricing includes a Free Suite at $0 in its comparison table. Both let a small team try the basics before paying.

Paid editions and published prices

HubSpot's Sales Hub pricing, read on 12 November 2026, listed Professional from $90 per seat per month with a one-time $1,500 onboarding fee, and Enterprise from $150 per seat per month with a one-time $3,500 onboarding fee, in US dollars. Its Starter tier was shown at several prices depending on promotion and billing, so check it on the live page.

Salesforce's Sales Cloud page, read the same day, listed per user per month, billed annually: Starter Suite $25, Pro Suite $100, Core $195, Advanced $395 and Max $550, noting that prices are for information only and subject to change. AI and other add-ons are priced separately.

Limits that matter as you grow

Check the limits that affect your integrations. HubSpot's usage guidelines sets daily API limits per account of 250,000 requests on Free and Starter, 625,000 on Professional and 1,000,000 on Enterprise. Salesforce sets its own limits by edition; check them against your planned integrations before choosing.

Setup and administration

Either CRM needs set-up: pipelines, fields, permissions, data migration, integrations and automation. Systems with more configuration options can model complex processes but need more skilled administration over time. Salesforce runs Trailhead, a free hands-on learning platform for building Salesforce skills; HubSpot's paid tiers include onboarding fees on its pricing page. Budget for the person who will run the CRM, not only the licenses.

How to choose

Six steps from our own working practice:

  1. Map your sales process: stages, roles, approvals, products and quotes.
  2. List integrations: email, calendar, website forms, accounting, ERP, support.
  3. Count seats now and in two years.
  4. Price both at that count on the live pages, with onboarding, add-ons and administration.
  5. Trial both with real data and one real deal flow.
  6. Decide who runs it: an in-house admin, a partner, or the sales manager.

When neither fits

If your process is unusual and every packaged CRM needs heavy workarounds, a CRM built around your process can be worth weighing; our guide to custom CRM vs Salesforce sets out when that makes sense.

Conclusion

HubSpot and Salesforce can both run a sales team. On their own pages, read on 12 November 2026, HubSpot offered a free CRM for two users and 1,000 contacts and Sales Hub Professional from $90 per seat per month plus onboarding, while Salesforce Sales Cloud ran from $25 to $550 per user per month, billed annually. Choose by your process, integrations, seat count and who will run the system, pricing both on the live pages.

PromotEdge International is an international strategy, technology, marketing and design company, and our delivery team is in India. We are not a partner of HubSpot or Salesforce. Our CRM setup team configures, migrates and connects the CRM you choose, and our custom CRM builds cover processes no packaged CRM fits.

Facts we rely on: see our company facts for what we state about ourselves and where each fact comes from.

Common questions

  • It depends on tier and seat count. HubSpot's free CRM covers two users and 1,000 contacts; its Sales Hub Professional starts at $90 per seat per month plus a $1,500 onboarding fee. Salesforce Sales Cloud runs from $25 to $550 per user per month, billed annually. Price both at your seat count with add-ons.

  • Yes. HubSpot's CRM page describes it as free with no expiration and no credit card, for up to two users and 1,000 contacts, with contact and deal management, pipelines, email tracking, meeting scheduling and reporting dashboards.

  • Salesforce's Sales Cloud page, read on 12 November 2026, listed Starter Suite at $25, Pro Suite at $100, Core at $195, Advanced at $395 and Max at $550 per user per month, billed annually, and notes that prices are subject to change. Add-ons are priced separately.

  • Any CRM needs pipelines, fields, permissions, data migration and integrations set up. Systems with more configuration options can model complex processes but need more skilled administration. Trial both with real data and one real deal flow, and plan who will run the CRM.

  • Yes, with planning. Export contacts, companies, deals and activity history, map fields between the systems, rebuild automation and integrations, test on a copy, and train the team before switching. Choosing well first saves that work.

  • No. We are not a partner of either company, and this comparison uses only their own pages. Our CRM team sets up, migrates and connects the CRM you choose in your own account, and builds custom CRMs where no packaged one fits. We publish no rate card.

Sources

Each figure in this guide comes from one of these, read on the date shown.

  1. HubSpot: CRM product page (free CRM), read 12 Nov 2026
  2. HubSpot: Sales Hub pricing, read 12 Nov 2026
  3. HubSpot developer docs: usage guidelines (API rate limits), read 12 Nov 2026
  4. Salesforce: Sales Cloud pricing, read 12 Nov 2026
  5. Salesforce: Trailhead, read 12 Nov 2026

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